How do you evaluate GAC Toyota s all seemingly safe hidden crises are increasing day by day ?

Because some dangers are potential, not superficial, so everything seems to be very safe in Guangxi Toyota, but in fact, he has a big crisis, and the danger is growing day by day, and you can't see it.

There are many potential crises in GAC Toyota, and now more and more people no longer like to buy Toyota cars, because for various reasons, "everything seems to be safe and hidden crises but is increasing day by day".

Toyota should remember that the quality of L is the life of the enterprise, do not do everything possible to change the model, all changes are not deviated from the original, although your engine is called the world, and your oil increases, but you will be blackened, should be highly valued, who deceived the customer, will offend God, will lose the market.

Japan is an island nation with scarce resources, so it is difficult for the Japanese to survive, so they have cultivated a sense of crisis in their culture, and this sense of crisis has also affected Japanese companies. It is precisely this sense of crisis that has led Japanese companies to constantly push themselves to improve, which has led to the economic status of Japan today.

Now, the demand for vehicles is increasing. At the same time, due to the state's support for the domestic industry and the boycott of the domestic industry, the domestic industry has now reached a very high level.

Although GAC Toyota's car is relatively cost-effective, it is not very expensive, but it's, some devices are based on other people's cars to imitate the device, so it is still said that although this kind of car will look good, there will still be some traffic problems when driving out in the future.

In fact, this situation is very normal, and it is also very common in the automobile sales industry, after all, GAC Toyota is a relatively large brand, so for the sake of profit, it will also do some bad things, so this is understandable.

I feel that the hidden danger of GAC Toyota is getting deeper and deeper, because I feel that the competitive pressure of GAC Toyota is getting deeper and deeper, and it is becoming more and more difficult to survive when the car is not just needed in the early days, and there are not so many competitive partners.

This title will make me feel that it is very safe, it will make me believe in it very much, and it will also make me feel that GAC Toyota is very trustworthy. Because it can realize its own crisis, it means that it will continue to improve and improve itself.

Poor response to crises is closely related to the loopholes in crisis management. First, Toyota's crisis preparedness system is flawed. According to a Toyota official, after receiving customer complaints, the technical department did not know who should be responsible because the division of labor was too detailed, so it was unable to solve the problems raised by customers in a timely manner.

Secondly, the company's internal information communication is not smooth, and the alarm signal cannot be communicated to the decision-making level in time, so the opportunity to deal with the crisis is missed. Toyota has a total of 320,000 employees, and it takes a lot of time to report information step by step, and there are even key information omissions. For example, after the Prius rear-end collision in Chiba Prefecture in July last year, Toyota repaired the ABS anti-lock braking system in January this year, and Shinichi Sasaki only learned about it when he was summoned by the Agency of Land, Infrastructure, Transport and Tourism on February 3, which caused an uproar in Japan.

Again, Toyota is short on the talent to deal with the crisis. After the crisis, Toyota's internal protection came from the president of the entrepreneurial family, and there was a high demand for Akio Toyoda to face reporters directly, so that Akio Toyoda did not come forward to explain for a long time. It was only from August last year to February this year that the voice of the president was heard.

In fact, after the incident, what consumers want to hear most is the response of the president of Toyota. Some analysts here pointed out that at Toyota, "no one can play the role of a staff officer who provides correct advice to the president."

In addition, Toyota's decision to deal with the crisis has wavered. Toyota Akida began to hold several press conferences to communicate with ** on February 5, apparently trying to use every opportunity to explain Toyota's ideas. However, he said on the 17th that he had no intention of attending the hearings in the US Congress, and after being considered by the United States to be a "deserter", he said on the morning of the 19th that he was very happy to attend the hearing.

Generally speaking, the U.S. Congress naming the president of Toyota to attend the hearing, there is not much choice, and the U.S. Congressional hearing is broadcast live to the whole country, which can provide a good platform for Toyota to explain his ideas, and Akio Toyoda should have prepared early. However, such a major decision as whether or not to attend the hearing was made in a passive state, which shows how little initiative Toyota has taken to deal with the crisis.

It is precisely because there are so many loopholes in Toyota's crisis management that the impact of the crisis is getting bigger and bigger. The hearing of the U.S. Congress on the 24th was a test for Akio Toyoda. In order to get out of this growing crisis, Toyota needs to further improve its crisis management capabilities in addition to improving product safety and quality.