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Precautions for opening a furniture store: target group.
First of all, you have to be clear about where people are going, not just there, you can take a moment to calculate the amount of ** in the morning, afternoon, and evening in the target area of interest, and count the number of people entering nearby stores.
The number of people, look at the proportion of office workers, students, and housewives among the people passing by, and count them at least once on weekdays and weekends to know the exact distribution of the crowd. This way, you can know your effective customers and.
Leads account for about a few percent of total traffic.
Precautions for opening a furniture store 2: prospects.
With the trend of "heavy decoration and light decoration" in the home furnishing industry in recent years, the decorative role of furniture stores has become more and more important, and the furniture industry has been "activated" like never before.
Precautions for opening a furniture store: profit.
Market research data shows that furniture profits are not as big as before! In the past, it was 300% to 500% profit at the earliest! Now it's only about 50% profit (average)!Now there are many brands and miscellaneous. Disorderly. Zero.
The sale is ** can't go up! But the cost version is low, the style and pattern can go to different styles of products according to your local market (each company has a different style, only the main product) Now most of the furniture basically rely on ** to drive the market! Drive Gu.
Customer's consumption! Pick a place to determine the direction and amount of the right.
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1. What type of furniture store to open.
Nowadays, there are many furniture stores on the market, and there are many types, such as wardrobes, cabinets, sofas, beds, whole house customization, etc., so we must think clearly about what type of furniture store we want to open before we open a furniture store. In this regard, investors can choose according to market demand, investigate the consumption preferences of market consumers, and choose the corresponding type.
Second, the choice of store address.
If you want to open a furniture store, having a good geographical location will make the store gain more popularity, so before we open a furniture store, we should go to the local market for market research and analysis, and choose a good location to open a store, such as near the community, commercial streets, and building materials city are good choices.
3. Allocation of funds.
Opening a furniture store requires renting a store, decorating the storefront, stocking products, equipping staff, etc., all of which cost money, and as an investor, you should take into account the cost of this aspect and allocate enough funds to ensure the smooth progress of the store.
Fourth, the development of business strategy.
After the completion of the furniture store, don't think that you can bring profits because of this, you must learn to operate the store if you want to make a profit, so after the completion of the store, investors should formulate business strategies for the store, such as publicity and promotion, preferential broadcasting, advertising, personnel training, etc. are essential.
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Step 1: Select the business site and register the lease management fee, stamp duty (from the owner), and the site needs to have the real estate certificate or the lease contract registered by the lease.
Step 2: Apply for a business license. Go to the local industrial and commercial office for business registration. When applying for a business license, you need to bring a certificate of premises (lease contract or real estate certificate) and ID card.
Industrial and commercial bureau registration with: ID card, shop lease contract, etc., generally prepare 2 business names, in case of being used by others first, registration fees vary from place to place, go to the tax bureau for tax registration within one month after obtaining the license Belt: ID card, license, etc., generally after the completion of the ticket keeper certificate and tax declaration certificate.
Step 3: It is best to apply for fire approval.
Step 4: After obtaining the business license, it will be processed.
1. Approval and engraving of the official seal.
2. Apply for the organization certificate.
3. Handle local tax registration (business tax, urban maintenance and construction tax, education surcharge.
4. Handle national tax registration (sales tax. Enterprise income tax, individual income tax), go through social security procedures (social security payments include unit payments and individual payments).
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To open a furniture store, you must have a certain investment capacity and capital reserves, determine the location of the store and lease commercial land.
To open a furniture store, first of all, you need to have a certain investment ability and capital reserves, have a certain understanding of the furniture industry, understand the types of furniture, manufacturers and sources of furniture purchases, and have good furniture management capabilities, financial management and operation capabilities, as well as industry operation experience.
Secondly, it is necessary to determine the location of the store and lease commercial land, and the selection of the location is also the key to the success of opening a furniture store.
In addition, opening a furniture store requires the introduction of sales technicians and marketing personnel, as well as the purchase of various related equipment, such as cash registers, receipt machines, cameras, computer systems, etc., as well as the preparation of items for the sale of furniture.
Finally, it is necessary to establish a good long-term cooperative relationship with furniture manufacturers to ensure that the store achieves good marketing, such as signing long-term contracts, arranging first-class activities, maintaining old customer relationships, etc., so that furniture stores have the power of sustainable development.
Documents required to open a furniture store:
1. Registration with the Industrial and Commercial Bureau (fill in the form (application, rental contract or self-owned housing to show the real estate certificate), start the store name, engrave the private seal, and open the basic account of the bank).
2. The Administration for Industry and Commerce will approve the examination of the store name if there is no duplication.
3. The industrial and commercial bureau issues a business license.
4. Go to the tax bureau to handle tax registration within one month, and the tax bureau needs to register for commodity trading.
5. Apply for enterprise certificate.
6. The bank establishes a corporate account.
7. The office chapter of the Public Security Bureau (administrative chapter, financial chapter, contract chapter, invoice chapter, etc., which is more than 1,000 yuan) <>
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1. First of all, you have to have your own characteristics, and the decoration style is carried out in your own unique style, otherwise it is difficult to attract customers with the first impression.
2. The materials used must be green, healthy and environmentally friendly, and don't have a "pungent" smell as soon as you enter the door, which will reject people for thousands of miles.
4. It is best to refer to the original liquid width customer to buy your furniture when decorating the room as a model, and you can take the customer to the site at any time or to investigate.
5. The materials and raw materials and accessories used on the site. There are national certificates and certificates, environmental protection mark certification, etc.
6. Not in the flowers, but in your essence, sincerity, intentions, and reality.
-
Precautions for opening a furniture store: target group.
First of all, you have to be clear about where people are going, not just there, you can take a moment to calculate the amount of ** in the morning, afternoon, and evening in the target area of interest, and count the number of people entering the nearby store.
The number of people, look at the proportion of office workers, students, and housewives among the people passing by, and count them at least once on weekdays and weekends to know the exact distribution of the crowd. This way, you can know your effective customers and:
Leads account for about a few percent of total traffic.
Precautions for opening a furniture store 2: prospects.
With the trend of "heavy decoration and light decoration" in the home furnishing industry in recent years, the decorative role of furniture stores has become more and more important, and the furniture industry has been "activated" like never before.
Precautions for opening a furniture store: profit.
Market research data shows that furniture profits are not as big as before! In the past, it was 300% to 500% profit at the earliest! Now it's only about 50% profit (average)!Now there are many brands and miscellaneous. Disorderly. Zero.
The sale is ** can't go up! But the cost is low, the style and pattern can be based on your local market to different styles of products (each company has a different style, only the main product) now most of the furniture basically rely on the best to drive the market! Drive Gu.
Customer's consumption! Pick a place to determine the **direction and **amount.
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The first is to determine the business place to open a furniture store.
The second is to choose the best furniture brand you want.
The third is to contact the furniture factory.
The fourth is to determine the way of cooperation with manufacturers.
Fifth, the decoration of business premises.
Sixth, staff recruitment.
Seventh, the sample is set up.
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I don't know where you want to open, I'm a furniture factory in Fujian.
Production and operation of dining tables, coffee tables, TV cabinets, leather sofas, wardrobes, beds, marble furniture products, etc.
Let me briefly talk about the location of the store.
1. The secret of shopping mall location.
1) Pay attention to the road surface and topography. Usually, the floor of the store should be on the same level as the road, which is convenient for customers to enter and exit. If the mall is located on a slope or on a lot of different heights.
Then the most important thing is to consider the design of the entrance, façade, staircase, signboard, etc., which must be convenient for customers and eye-catching.
2) Select the direction and direction.
Orientation. Orientation refers to the direction of the main entrance of the shopping mall, and the most ideal geographical orientation for commercial buildings is to sit north and face south.
Towards the situation. Generally speaking, people generally have the habit of driving on the right, and shopping malls should take the right side as the top when choosing to import. If the street is east-west, when the passenger flow mainly comes from the east, the northeast intersection is the best; If the street is running north-south, the passenger flow is mainly from south to north, with the southeast intersection being the best.
Intersection conditions. If it is an intersection, it is best to set up the mall in front of the intersection, so that the store is the most conspicuous; However, if it is a T-junction, the mall will be located at the intersection"Corners"Place.
3) Pay attention to the potential business value.
Keep an eye out for unobtrusive but promising lots. It is mainly evaluated from the following aspects:
The location of the proposed mall address in the urban planning and its commercial value. Whether it is close to large institutions, units, factories and mining enterprises.
The rate and scale of future population growth and the extent to which their purchasing power will increase.
2. The secret of opening a store and choosing a location.
1) Choose the address according to the business content. Clothing stores and small supermarkets are required to be opened in large places; Health care stores and elderly service centers are suitable for opening in remote and quiet places.
2) It is necessary to select the location that spontaneously forms a certain type of market. In the long-term operation, a certain market will spontaneously form to sell a certain type of goods"Centralized market"。
3) Choose a store with advertising space. Some stores do not have independent stores, and the front of the store will naturally lose independent advertising space, which will make you lose in front of the store"Play"A space for marketing wisdom.
4) There must be"Sugar daddy"Conscious. That is, to open the store near the store of a famous chain store or a strong brand store, or even next to it. These well-known brand stores have done a lot of detailed market research before selecting the site, and opening stores next to them can not only save the time and energy of inspecting the venue, but also take advantage of their brand effect"Picking"customers.
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