What skills should be mastered to open a Malatang franchise store?

In fact, the brand can only bring an auxiliary role to the franchisee, and in the final analysis, the dominance of the store is still in the hands of the franchisee itself. Therefore, franchisees must master some store opening skills when opening their own franchise stores, and the following store opening skills can be referred to:

1. Event discount skills.

As we all know, the competition in the Malatang market is very fierce, and the activity is an important means to drive the store's income. In this regard, franchisees need to master the skills of ** activities, such as the method of coupons, which can effectively attract repeat customers who enter the store and expand a group of new customers by issuing coupons.

2. Do some promotional activities.

Nowadays, the Internet is very developed, everything can be done with a mobile phone, if you want to gain a firm foothold in the catering market, you must continue to improve the market competitiveness and awareness of the store, and do some promotional activities is an important means to enhance market awareness.

3. Takeaway**.

The sales of Malatang stores are not only concentrated in physical stores, but the development of takeaway platforms has also given them an additional channel for sales. Here, franchisees should learn to continuously optimize the product map, packaging, and delivery speed of their takeaway sales platform. In this way, little by little, it can well drive the income of the store.

Fourth, the improvement of service skills.

The living consumption level of residents has been continuously improved, and it goes without saying that the requirements for services are also higher. In order to ensure the service level of their franchise stores, the operators of Malatang stores can arrange corresponding service technical training for the service staff of the store, such as dress, posture, appearance, etc. When consumers come to your store and feel the service, they will naturally favor you more.

1.The taste is good and stable;

2.In-store staff arrangement, salary, go and stay;

3.Attract and retain customers with the right marketing methods;

4.Reasonable control of costs;

5.The decoration and advertising costs of the flower can not be saved, and it should not be too much!

The experience comes from the master of five or eight cylinders of spicy hot! Hope!

The most important thing is the taste, personnel arrangement, store management, soup cooking, new dishes, cashier and other store opening skills, these headquarters training will teach you how to open a franchise store.

The process of joining Diao Si Malatang is roughly as follows:

Understand the brand: Before deciding to join Diao Si Malatang, you need to understand the brand's business philosophy, product features, franchise policies and other information.

Submit an application: Those who intend to join need to submit a franchise application form and provide basic personal and company information to the brand.

Face-to-face negotiation: The brand will screen the franchisees according to the franchise application form and the information provided, and arrange face-to-face negotiations.

Field visit: Franchisees need to go to the store designated by the brand to understand the brand's business model, the operation of the franchise store, etc.

Store decoration: franchisees need to carry out vertical repairs according to the brand's image standards to ensure that the store can meet the requirements of the brand.

Training and assessment: The brand will provide a full range of training and guidance to ensure that franchisees have the ability to operate franchisees independently.

You can choose a lot of franchisees to open a Malatang shop, and now the most is a special oak that has a big impact on the brand to join, but the franchise fee is also very expensive, and you can also go to the place where the Malatang hand is hot in private to buy, and the formula to join is back to do it yourself, so that you can save some costs.

Understand the taste of brand Yanqi products, the taste of the catering industry is one of the important factors to attract customers, the product taste is competitive, and offline operation is easier.

To understand the franchise situation, different franchise brands have different franchise conditions and costs, and it is also necessary to conduct specific consultation.

Understand the brand positioning and business philosophy, the brand with brand positioning, and the brand with the long-term development business philosophy is the brand of sustainable development.

Understand the brand awareness and reputation, whether the Malatang franchise brand has a certain brand reputation and can have a good taste reputation.

Understand the training and support policy of the headquarters: A brand with a good training and support policy can help franchisees better adapt to the market and provide operational guidance and technical support.

Inspect the brand's ** chain and the quality of food ingredients: ** chain management is very important for the normal operation of Malatang franchise stores.

Market research and location strategy: When choosing a franchise brand, it is crucial to conduct adequate market research.

The first is to have a plan for yourself, and the second is to investigate, try it yourself, feel it yourself, and then determine the brand, and you must not make a blind decision.

Of course, we should pay attention to the all-round 360° investigation and understanding of the overall strength of this brand! Chengdu has a "big sign door incense skewers" have you heard of, the grade is high and stylish, and it belongs to a more tasteful theme store.

Malatang Franchise Secret: Password: zg7k

What do I need to pay attention to when opening a spicy restaurant? Here are 3 things you need to know!

Early stage: Examine the market and choose carefullyIn today's franchise market, chain brands emerge in an endless stream, countless, but many brands may just be "hot" for a while, and then disappear. Therefore, when choosing a brand, we must consider carefully and choose carefully, and the selected brand must be able to withstand the test of the market and the pressure exerted by peers.

Medium-term: In-depth communication and clarification of mattersAfter determining the franchise brand, some franchisees may be eager to start a business, just after reading some promotional materials, they hastily signed a franchise contract, and waited until there was a dispute to check the content of the contract and fight for their own rights and interests, but it was too late. Therefore, before signing the franchise contract, the franchisee must have an in-depth understanding of the content of the contract, and do not think that the franchise contract is a template formulated by the headquarters and cannot be modified, in other words, the franchisee not only needs to read the content carefully, but also has the right to request modification of the content.

When signing the contract, there are several points that we need to pay attention to: 1. The headquarters is required to show the service brand trademark registration certificate to confirm whether the headquarters has the actual brand. 2. When paying the premium, if the headquarters requires the cheque face value of all the premiums to be issued at one time during the contract period, remember to add a little note to the contract

When the franchise store closes and no longer opens, the headquarters must return the unexpired brand deposit. 3. In terms of supply price, it can be required that the supply price of the headquarters shall not be higher than the market price, or it is acceptable to be higher than the percentage. 4. Since the franchise contract is drawn up by the headquarters, it is more beneficial to the headquarters, and the penalties for violating the contract are usually only listed for the franchisee, and there is no mention of the headquarters.

In this regard, the franchisee can put forward corresponding requirements to specify the penalty provisions in the event of a breach of contract by the headquarters.

Later stage: avoid conflict and create a win-win situationThe franchise store and the headquarters have a very delicate relationship, which is not only interdependent, but also has its own axis of interest. After the success of the franchise, the franchisee should hold the mentality of "creating a win-win" situation and actively cooperate with the work of the headquarters.

Due to the huge difference in the consumption level and consumption concept of various cities and regions, the business strategy formulated by the headquarters is not necessarily applicable to each franchise store, at this time, do not conflict with the headquarters, but should actively communicate with the headquarters on the basis of listening to the opinions of the headquarters, and with the help of the existing experience of the headquarters, jointly develop a business plan suitable for the local situation.

1. Choose a good Malatang franchise brand

First of all, you can go to its official website to learn about the basic details of this brand, franchise fees, etc. Second, contact customer service or call to join ** for a more detailed understanding. The most direct is to go to the brand headquarters to observe, check the strength of the brand on the spot, how the team is, after comprehensive analysis and confirmation, reach an agreement with the franchised brand, and sign an agreement.

2. Store location and market research

It is a very important thing to choose a location before opening a store, and it must be fully investigated, the surrounding main consumer groups, the surrounding environment, whether the traffic is convenient, etc., which has a lot to do with the rise and fall of the business. Most franchise brands will provide location selection services, and a good store location is half the battle.

3. Taste of food and operation of the store

In general, it is more convenient to choose a Malatang franchise store, and the headquarters will generally give the whole store output support, from store construction to site selection, decoration, etc., without worrying too much about yourself.

If you are a novice, it is recommended to choose a better Malatang brand, which is better for novices, and then you must pay attention to the characteristics, which is more important.

See if you have experience in catering and good taste, you have a good taste, and you have experience in catering, then you don't need to join, if you don't have catering experience, whether you have a good taste, then you can join one. When joining, we focus on the taste and support of the brand, the size of the brand, etc., as long as we can give business support, and the taste is also very good, then there is basically no big problem.

1. Whether the brand is strong, whether it can provide site selection, decoration, material procurement and distribution, complete chain and later support services, and how many people are serving you.

2. Whether the taste of the brand is good, whether it is competitive, and whether it is unique compared with the same type of Malatang to attract consumers.

3. Is the support of the brand large, and whether the support in the later stage can keep up with 4. You must also be attentive and manage well, otherwise no matter how good the business is, it will be rotten by people who don't care about it 5. Can you accept the policies of the brand, some brands are very strict with franchisees, and if you don't pay attention, you will be fined, which will also cause franchisees to lose money.

1.Find a promising Malatang brand, so that the process of opening a store will not be clueless2Sufficient capital reserves, which is very important for the flow of funds throughout the Malatang shop3

The location of the store, understand the tastes and consumption habits of the locals, and whether the amount is ok4Do it yourself, remember to shake off the shopkeeper and don't care about anything, so that the business is good and it is strange 5Proper event planning, attracting new customers and giving feedback to old customers.

Yang Zhendong is spicy.

Franchise policy: First, franchisees can be based on the company's decoration standards (their own decoration) do not need to be repeatedly redecorated after three years, and the equipment does not need to be replaced, the company will issue you an electronic version of the plaque, and the franchisee can make a plaque in the local plaque society.

2. All equipment: ordering cabinets, spicy hot pots, disinfection vehicles, (purchased at designated manufacturers) small pieces, tableware, tables and chairs, you can buy them yourself.

Third, all dish franchisees can buy locally (but must have a quality inspection report).

Fourth, the company's personnel do not impose fines when inspecting the store, and they are mainly guided by guidance.

Fifth, the items that must be ordered in the company are, Malatang bowls, clothing, napkins, packing bags, and all Malatang seasonings are not allowed to be purchased outside without permission.

Six: the company carries out a one-time franchise business, and the store that does not want to join at one time can join normally.

First, the provincial capital city commercial street one-time franchise fee of 50,000 yuan.

Second, a one-time franchise fee of 40,000 yuan in second-tier cities.

Third, the third-tier cities have a one-time franchise fee of 40,000 yuan.

Fourth, fourth-tier cities, county seats, a one-time franchise fee of 30,000 yuan.

Fifth, townships, a one-time franchise fee of 20,000 yuan.

In the current Malatang franchise market, Zhang Liang Malatang's brand influence and appeal are very large, and many consumers are particularly fond of this Malatang brand. Because Zhang Liang Malatang's products are good-looking, delicious, and close to the people, customers can truly enjoy a value-for-money consumption experience. Let's take a look at the precautions for opening a store in Zhang Liang Malatang!

Look at the business district. When choosing the location of a Malatang restaurant, you must choose the right business district according to the consumer group you are targeting.

If the store is opened in a residential community, the menu selection and matching should be as rich as possible, and the consumption should be mainly lunch, dinner, supper and holidays, and there will be no obvious difference between off-season and peak season.

If it is located near a school (not a primary school is recommended), it will generally only be in business for nine months. The students' consumption level is not high, but they have a strong ability to repeat consumption, they have high hygiene requirements, and they like new dishes. Unless there is a community around the school, business will not be very good during the student holidays.

If you choose to open a store in the industrial and commercial park, the general consumption is at lunch, and the meal time is between 11-13 o'clock, which has high requirements for the speed, and the dinner is only eaten by overtime. Every Monday to Friday is the time for consumers to concentrate, and Saturday and Sunday are relatively light. In general, it is highly limited and not very recommended.

Opening a Malatang restaurant in a shopping mall is generally based on stall-style operation, and if you want to attract customers, you must have your own business characteristics. Due to the large number of customers on weekends and holidays, it is necessary to flexibly deploy additional staff.

2.See if the front of the store is conspicuous enough. If the door is big enough, the later decoration can make the door as bright as possible, and it is best to stand out from the surrounding businesses and bring its own drainage effect.

3.Can the store be made of transparent glass curtain wall? For snacks for the general public, it's important to let people who pass by your store see what's going on. If there is a large number of customers on the meal, it can also benefit the herd psychology of consumers and play a certain role in drainage.

4.Whether there is a shelter at the entrance of the store, and whether the road at the door is divided in half by the fence in the middle. If there is a tall tree at the door to cover the door, it will greatly affect the display effect of the store.

Nowadays, many roads will be fenced in the middle for easy management, so that people on the opposite side cannot cross the road at will. However, for potential consumers on the other half of the road, it may be the reason for blocking in-store purchases.

Click to fill in the application form of Zhang Liang Malatang to get detailed information about joining