The relationship between marketing and production, what is the difference between marketing and sale

From the point of view of the study of folding, contradictions are universal. I am not a business operator, so I don't know much about the production and sales of the enterprise, I don't know much, only from the perspective of common sense to ** my personal views and talk about the experience, not necessarily very comprehensive, just to play a role in throwing bricks and jade. It stands to reason that the market determines sales, and sales are determined by production, and in turn production promotes sales, so that enterprises can make profits and gradually accumulate wealth to develop and grow so as to expand the purpose of reproduction, and become dumplings that occupy the market.

However, if the market is weak, the products are unsalable, and the enterprise only cares about non-stop production, it will make the product oversupply, resulting in overproduction, and eventually the product will be overstocked, which will lead to the imbalance of the enterprise's income and expenditure, resulting in a loss. I have a friend who is the person in charge of the production of animal feed, last year for a period of time due to the price of pigs in the market once soared, so that the large and small pig farms are expanding the pig industry and the production of pig feed enterprises made a lot of money, but then because of the emergence of swine fever, and made a lot of pig enterprises lose a lot, and the most loss is the pig feed industry produced by my friend, so that even the wages can not be paid.

Therefore, production and sales are indeed a contradiction, as long as the marketing personnel of the enterprise should keep an eye on the market at any time, often pay attention to investigation and research, what the market will never produce and avoid blind production, so that the enterprise can always be in an invincible position, and the enterprise can get a healthy development.

Now it is believed that marketing is the premise of production, and without marketing to do a good job of market research, the products produced will not be sold. The product is the guarantee of good marketing, and the product can only be produced through marketing to open the market.

Only the best products can have an advantage in marketing. Marketing is throughout production, sales, and service. Therefore, they complement each other and are indispensable.

The normal business state is that the sales department receives orders, and then arranges production, and the production department is responsible for executing production. In a general enterprise, the two departments are at the same level;

The relationship between the sales department and the production department is determined according to the organizational chart in the enterprise quality manual and the production and manufacturing management system of the enterprise. In the usual state, the department that directs production, sales and delivery is guided by which department the production plan of the enterprise is located.

The sales department is only in the market to receive orders, in the enterprise is usually not involved in the management, only the market customer opinions, complaints, the use of the product feedback to the corresponding department.

This question is a bit divided into departments, is there a difference between the size of the same department? If the sales department does not cooperate with the production department, what if you receive an order? If the production department does not have the cooperation of the sales department, even if you have advanced equipment and technology, how many people there are?

So dude, I hope you can adjust your mindset a bit.

Generally, I will tell you about the production and operation process of regular companies

First of all, the sales negotiation, the negotiation will definitely involve quality, delivery, especially delivery and quality, this can directly affect the amount of production, so before determining the order needs to communicate with the production department, this time the production department needs to determine the accurate delivery date according to the production task and the quality of the business, and then by the sales to reply to the customer, after the order is down, in accordance with the production plan progress of the production department to follow the urging, follow the departments involved in procurement, production, warehousing, etc., and finally ship.

If you want to skip the management of the production department, it is not impossible, first of all, you need to know very well the production process and the production standard time of each firmware and component, and you must know the daily production capacity of the production department, the bottleneck point is in the first place, and then prepare the production plan, in the process of production plan implementation, there must be a backup plan for uncontrollable factors. In addition, in the process of production planning execution, you also need to consider how to control production costs. If you could do it yourself, I would fully agree with you commanding the production department.

What you said is right, the normal state of operation, that is, the sales department receives orders, and then arranges production, the production department is responsible for the implementation of production, if your company is you ask the production department to do things, then I will give you two suggestions, one, tell each other, if the production is not affected by sales, you will reflect to the company's senior management, two, change the company, a good salesman, is hard to find, you can take the initiative to sell for the company, I believe, there will be many companies want you, in other words, if you take the order to other companies, then the other party will be quite welcome.

The sales department takes the order, and then arranges the production, and the production department is responsible for the execution of the production, you are right. In the enterprise, the customer's demand should be met by sales, and the demand of sales should be satisfied. But there is one thing to consider:

In the face of reality, when the sales accept customer orders, they should also organize the review of the order, delivery time, process, quality requirements, etc. to meet the customer's requirements. If there is a difference between the actual production and the customer's needs, the salesperson should communicate with both parties and reach a consensus before receiving the order. When the order is settled and all aspects of production can be achieved, production must be executed.

The relationship between sales and production is mutually helpful and mutually promoting, and it can never be a harmonious relationship, a relationship that contradicts and promotes each other. How to deal with such a relationship?

1. The senior management of the enterprise should be able to correctly understand that sales and production are different links in the whole process, and no one will make the wheels of the enterprise stagnate or wear out.

2. The personnel of each department should be clearly aware of the substantive role of their respective departments in the process of value production and circulation, and be willing to learn the business processes of the departments related to their own business, so as to do a good job in communication and docking between departments.

3. Actively explore a good cross-departmental communication mode, so that newcomers can quickly adapt to efficient communication between departments.

The above is for reference and needs to be adjusted according to the actual situation.

In a general enterprise, the two departments you are talking about are at the same level;

If it is impossible or difficult to communicate, you can communicate through the leader at the next level, but do not report directly to the general manager;

The above embarrassment can be relieved through the task list, and the communication of production tasks between peers can be in the form of a contact sheet, with three copies of a single contact, one copy of production, sales and one general manager, and should be signed when handing over (document transfer form); The contact sheet indicates the delivery time, delivery quantity, delivery quality and variety;

There is no nonsense to ask for the goods directly at the time, and the next reminder notice (the method is the same as the contact list);

Sales is a description of behavior, that is, to sell things to others, so as to earn a certain profit, this process is sales, and the person who engages in sales is called a salesman.

Marketing is another concept, in the field of marketing, sales is the end, is the result of realization, and marketing should be based on the characteristics of the product, the development of a reasonable market strategy, identify consumer groups, set goals, plan sales programs, publicity and promotion, establish a channel network, a full range of services, and finally achieve a comprehensive process of sales tasks. And those who engage in marketing, we generally call them professionals.

Conceptually.

Marketing is a modern business idea, the core of which is guided by consumer demand, and what consumers or customers need is produced and sold. It's an outside-in way of thinking.

Sales is mainly about attracting and finding customers with inherent products or services, which is the opposite of marketing, which is an inside-out way of thinking.

Humanly speaking.

Sales pay more attention to results, and the pursuit of efficiency in implementation is the pursuit of people, skills, experience, and opportunities account for a large proportion of success. Because of this characteristic of sales, it is easy to cause people who are engaged in sales to lose their long-term vision. Conceptually, sales is an inward-out thinking, and at present, the market has changed from the previous seller's market to the current buyer's market, and the sales mindset is difficult to adapt to the current market demand.

Therefore, it can be said that sales are more focused on the realization of short-term and medium-term goals, which is a kind of thinking that focuses on profits and ignores the market.

Marketing also values results, but it is better at analyzing and researching the market and making corresponding countermeasures; However, an important element of marketing is 'integration', that is, the combination of the company's existing elements and the company's goals with market demand, and paying close attention to the situation of competitors and possible measures.

Marketing often determines the general direction and goal with a long-term strategic vision, and achieves short- and medium-term goals with practical and effective tactical strategies, among which sales only play a pioneering role in the business war. These characteristics of marketing will stimulate and train the long-term business vision and the desire and ability to grasp market opportunities for those engaged in this work. Conceptually, marketing is a kind of outside-in thinking, which is more suitable for the market, so marketing is not only suitable for the long-term development of enterprises, but also a market-oriented profit-seeking thinking.

From the difference between sales and marketing to two different thinking, in fact, it is only talking about two phenomena. Everyone knows that in reality, sales and marketing should be two complementary departments in an enterprise, and one is indispensable.

So why is this said? The reason is that the current domestic business environment and enterprise development situation lead to most domestic enterprises are still only in a stage where they have just realized the importance of marketing and just attached importance to marketing, so the understanding and application of marketing is mostly a state of imitation, so of course, it is inevitable that there will be some wrong understanding and behavior. The sales and marketing we are discussing is an anatomy for some enterprises or individuals with wrong marketing understandings in reality, and I hope you can understand that the reasons that lead to wrong marketing understandings are actually the reasons for the two different thinking of sales and marketing mentioned above.

For example, we often say that an entrepreneur must be a successful businessman, but not all businessmen can be a good entrepreneur, which means that --- businessman has the most sales thinking, and the entrepreneur has the most marketing thinking

1: The difference between marketing and sales Simply put, marketing has two directions: marketing and sales.

The market mainly refers to the market planning and brand management of products, and sales mainly refers to the sales of products and the development of business. Distribution is one of the links in sales. It is how to choose the appropriate channel or channel to sell the company's products.

Sales lies in a pin, simply selling products to customers.

Marketing, need to plan, manage, and formulate strategies, a marketing person in charge needs to have a lot of knowledge and experience, and sales, is to sell products to buyers. Sellers generally think very little about the development of the product, but only about how to sell the current product.

Distribution is the definition of sales in terms of emphasizing sales channels; And sales is a big concept, just like what is called "furniture". Both define sales in different ways.

Marketing is an applied discipline, which includes a series of knowledge derived from products, channels, and other issues.

Marketing is a kind of concept, a strategy, if a person is compared to an enterprise, marketing is equivalent to the blood of this person, which shows the importance of marketing.

To put it simply. Sales is all about how to sell your stuff well.

Marketing is all about how to make your stuff sell well.

Marketing is more focused on long-term, strategic and macroscopic.

Marketing is everywhere.

You communicate with customers.

Eat on the street. You can say that you are marketing.

It's about the same as insurance.

But sales are usually combined with products.

Sales is an outdated word these days.

But the difference between the two doesn't seem to be so obvious.

Marketing is all about getting better.

Lasting to reach the most satisfying state.

Sales two: We can literally understand that sales is a simple transaction, just buy something, there are many ways, this is sales!

Then marketing may be more complicated, to create a sales environment, planning sales model, market differentiation, has been resource integration, such as the marketing department and the sales department, their purpose is the same, to promote the product, but they consider the problem from the perspective of the different, the sales department is responsible for selling products, the marketing department is responsible for how to sell products better! It's a simple truth, and I hope my answer will be helpful to you!

Promotion is to use a certain advantage of the enterprise to carry out publicity and promotion activities. The promoted object can be a business, a product, a person, and so on. In short, as long as it is an entity, it has the ability to be promoted.

Sales focus on the sales level, and pay more attention to whether the actual economic benefits are generated after the sale. The promotion pays more attention to the profits brought to the enterprise after promotion, etc., in order to expand the popularity and influence of the promoted object.

The sale is to shoot a sedentary duck, and if it doesn't shoot accurately, the duck may fly; Marketing is to sprinkle grain on the ground, lure the ducks over, and then glue the duck's palms together;

Sales are shooting static individual targets; Marketing is about cultivating a dynamic overall atmosphere and seeing not just one customer, but the customers of the entire market!

The perspective of the marketing station is higher, looking at the overall situation; The perspective of sales is closer, and the focus is on solving the problem of actual sales on the front line.

Marketing refers to the discovery or excavation of quasi-consumer needs, from the creation of the overall atmosphere and the creation of their own product form to promote and sell products, mainly to dig deep into the connotation of the product, to meet the needs of quasi-consumers, so that consumers have a deep understanding of the product and then purchase the process.

Sales refers to the act of selling, leasing or otherwise providing products or services to a third party, including related ancillary activities to facilitate such activities, such as advertising, **, exhibitions, services, etc. In other words, sales refers to the activities that achieve the production results of the enterprise and the activities that serve customers.