What is the value of Mini Programs for merchants?

On the one hand, the drainage of retail mini programs comes from the drainage of social distribution; On the one hand, it comes from the Mini Program, which can be displayed in the user's mobile phone Mini Program within a range of 5 kilometers nearby. Of course, there is also a WeChat search function, and users also have the opportunity to attract consumers through keyword search applets.

The Mini Program** also has powerful management functions, including store management, order management, membership management, big data analysis management, and financial management, which can allow merchants to clearly see the product operation. Spend the least time and cost to achieve the most efficient management operations.

Mini programs can be combined with various channels such as accounts, WeChat, WeChat groups, and Moments to increase more opportunities for merchants' products. At the same time, combined with marketing tools such as grouping, bargaining, and distribution, Mini Programs can play a social advantage that is difficult to achieve in traditional marketing, and compete for the stock market under the condition of stable incremental market.

The value of the Mini Program:

In the past, if a business wants to sell products on the Internet, powerful companies will generally build a **** or app to promote, but the experience of ** and APP to the user is not high, when the user opens**, usually the web page will load for a few seconds to complete, and the page jump method on the mobile terminal is also very uncomfortable, sometimes the user browses a**After exiting, he may not be able to find this in his life**, because it is really difficult to remember a**, and let the user browse the basic brand for the first time, It's not easy either; The app is even more difficult to promote, and it costs a lot to make users willing to be a burden of tens of trillions; In the past, most merchants chose to settle in and open stores on traditional e-commerce platforms, such as **, JD.com, Meituan, etc., but now merchants need to pay high costs if they want to occupy a place on these platforms, and the cost of opening a store is even higher than opening a physical store, and Meituan's percentage is even more scary.

WeChat applet is decentralized thinking, to avoid the situation of e-commerce monopoly, to solve the problem of poor web page and APP experience, fast opening speed, low development cost, the most important thing is to promote, merchants can according to their own business model, the development of the corresponding functional module, without high promotion costs, only the development of marketing functions can achieve the best self-propagation, in the social platform of WeChat, the fission speed is amazing, so as to achieve the purpose of attracting new and repurchase. Building a WeChat Mini Program is self-built, not subject to the control and control of the platform, and the user data obtained belongs to the merchant.

What is the value of mini programs for merchants, the emergence of WeChat mini programs is undoubtedly a revolution in the retail industry; In the past, if a business wants to sell products on the Internet, powerful companies will generally build a **** or app to promote, but the experience of ** and APP to the user is not high, when the user opens**, usually the web page will load for a few seconds to complete, and the page jump method on the mobile terminal is also very uncomfortable, sometimes the user browses a**After exiting, he may not be able to find this in his life**, because it is really difficult to remember a**, and let the user browse the basic brand for the first time, It's not easy either; The app is even more difficult to promote, and it costs a lot to make users willing to be a burden of tens of trillions;

In the past, most merchants chose to settle in and open stores on traditional e-commerce platforms, such as **, JD.com, Meituan, etc., but now merchants need to pay high costs if they want to occupy a place on these platforms, and the cost of opening a store is even higher than opening a physical store, and Meituan's percentage is even more scary.

WeChat applet is decentralized thinking, to avoid the situation of e-commerce monopoly, to solve the problem of poor web page and APP experience, fast opening speed, low development cost, the most important thing is to promote, merchants can according to their own business model, the development of the corresponding functional module, without high promotion costs, only the development of marketing functions can achieve the best self-propagation, in the social platform of WeChat, the fission speed is amazing, so as to achieve the purpose of attracting new and repurchase. Building a WeChat Mini Program is self-built, not subject to the control and control of the platform, and the user data obtained belongs to the merchant.

The value to merchants is very large, and the advantages of Mini Programs:

1. WeChat is now a large traffic volume with more than 1 billion users, and the unlimited number of clicks we have in the Mini Program, the main body of the Mini Program does not need to pay for the Mini Program or Tencent. At the same time, the five-kilometer search function near the mini program transforms the passive promotion of merchants into active marketing, so that all people who use WeChat become your customers. Compared with the app, if we want to use the app, we must go through complicated processes such as **installation, and consume a lot of traffic and mobile phone memory, and the applet can make a lot of services and applications within reach, you only need to open the corresponding applet, open and use, and go when you run out, which is convenient and fast, saving a lot of unnecessary steps.

2. In addition, the applet can also realize the combination of online and offline services, so that customers can enjoy every high-quality and fast shopping trip. According to relevant statistics, there are now nearly 85 million offline merchants in China, for merchants, as long as they create a small program that meets their own, it can greatly reduce the cost of operating costs, and there is no need to spend a large amount of money to develop an app. For users to save traffic, time and energy, and improve user experience, nowadays, Mini Programs have become the standard configuration of more and more offline merchants.

3. For example, when I go to the supermarket to shop, I see that there is a free delivery service in the supermarket, but I need to scan the ***** app, and my mobile phone uses precious traffic, so I can only carry it back by myself, I don't know if you have encountered a similar situation? If this supermarket has a small program, it will be easier for me to use their services, because compared with the app, the small program does not need to be **, does not occupy memory, does not have ads, and has a good user experience.

To put it more simply, WeChat is a commercial street with a huge flow of customers, and the mini program is the store on it. Link the traditional retail link to the Internet through the applet, and the synchronization of online and offline makes the physical store come alive, because your customers are all over the world online, and your customers are near your home when you go to the physical store.

1. Improve the brand rate

Mini programs can help merchants improve their brand rate. In the applet, there is one"Nearby applets"function, merchants can use this function to display their own enterprises or stores directly in front of WeChat users within a range of 5km, so as to expand brand influence.

2. Achieve social fission

Mini Programs can help businesses and merchants achieve social fission. For enterprises and merchants, some marketing functions such as price bargaining, grouping, and distribution can be added to the Mini Program. And these functions can often trigger users to actively share, ** behavior, for the business enterprise to bring social fission, coupons, sign-in points, points exchange, etc., can increase customer stickiness, so as to retain customers.

3. Improve customer retention

Mini Programs can help businesses and merchants improve customer retention. For enterprises and merchants, they can use the powerful data statistics and analysis capabilities of the Mini Program to collect user opinions and suggestions, and then make timely improvements to improve customer satisfaction and improve customer retention.

Fourth, enhance visibility

Since the Mini Program is developed based on WeChat, for enterprises and merchants, after owning the Mini Program, they can put the content of enterprise introduction, product introduction and other content on the Mini Program, and then use WeChat, a high-traffic platform, to promote themselves. Based on the massive number of users of WeChat Likong, enterprises and merchants are often able to get a lot of traffic and quickly increase their popularity.

Fifth, share fission customers

In addition, after owning the Mini Program, you can use various marketing plug-ins in the Mini Program to launch some activities such as grouping, bargaining, sharing and receiving red envelopes, etc., to trigger the user's active sharing and behavior. And when users take the initiative to share the wild code, enterprises are often able to fission more new customers.

In one, merchants can combine the Mini Program with their own ***, such as adding the Mini Program connection in the *** bottom menu bar and tweets. In this way, the fans of WeChat*** can be directly diverted to the mini program. Since the mini program and *** are all in the WeChat system, enterprises and merchants can often effectively convert *** fans.

Affected by the economic downturn in the physical market in the past two years, many business friends have reported that it is becoming more and more difficult to do physical store business. The rapid development of Mini Programs in the field of mobile e-commerce has also allowed merchants to see new business opportunities, hoping to use Mini Programs to break the offline business dilemma and bring sales growth. Let's first take a look at the economic value of physical stores, and which physical industries are suitable for Mini Programs?

1. The value of Mini Programs to physical merchants.

1) Mini Program drainage offline.

Merchants can make the Mini Program a bridge for online and offline integration, and realize online and offline linkage marketing through the Mini Program. For general-scale brick-and-mortar stores, you can use stores to promote at the beginning. For example, offline customers can be diverted to online by arranging small programs*** and store staff to guide users to scan the code to join the membership, scan the code coupon, and self-service ordering.

In addition, the Mini Program can also provide more service scenarios for the store. Merchants use the mini program to promote, WeChat users within 5 kilometers can view the store's information, and the nearby mini program function also increases the traffic of the store, bringing a wider range of **.

2) Make good use of marketing fission.

The Mini Program comes with WeChat social attributes, so the most important marketing method is to use the WeChat social function to develop without breaking down, and bring the store entrance to the WeChat of a large number of users through the Mini Program. This requires businesses to make good use of various marketing tool functions, such as grouping, coupons, bargaining, social seckill and other marketing tools, in the circle of friends, various WeChat groups, etc. Generally speaking, the combination of preferential activities and high-quality goods and services can improve the repurchase rate of users.

3) Lightweight application advantages.

Mini Programs are light applications that do not require installation, and users can click and use them anytime and anywhere. On the other hand, the WeChat platform has successively opened and updated more than 80 traffic entrances, making the use of Mini Programs more convenient, and "scanning" has long become the new normal of our behavior habits, which is not easy to cause user disgust.

In this post-epidemic era, Mini Programs have long been a game-breaking tool for merchants to reduce customer acquisition costs, create closed-loop marketing, and improve user conversion and repurchase. The scope of application of Mini Programs is also very wide, whether it is offline catering, retail, hospitals, service industries, etc., it can be said that as long as there is a need to provide products and services to the public, physical stores can use Mini Programs to help merchants achieve online and offline integrated operations.

1. Low development cost

Mini Programs are all based on the platform, and those who have the ability to make Mini Programs are all large platforms. The large platform is fully functional, and with the help of the platform's development documents and various functional modules, the Shengheng Mini Program can quickly build a simple online **.

2. Powerful

Now is the Internet era, for enterprises, commodity display, e-commerce, marketing and other functions are indispensable. And these functions are ready-made modules in WeChat, Alipay, etc. In addition, these platforms can also realize the expansion of many complex functions by calling various capabilities, which is easy to achieve most of the functional requirements of merchants.

3. Comes with traffic

If the merchant develops an app by itself, the promotion will be very problematic, the traffic is expensive and the retention is low, even if the user installs it, the frequency of opening is not high, and it will not play the role of noisy promotion. However, these small program platforms, because they are backed by large platforms such as WeChat, Alipay and others, have a large number of loyal users to form "private domain traffic", with the help of these platforms to build small programs, users can naturally open applications in the use environment of WeChat, Alipay, etc., and the cost of customer acquisition is naturally lower than that of APP.

The above is the Mini Program.

The value for the merchant. To sum up, Mini Programs are a better choice for e-commerce systems because of their connection with large platforms, their own traffic, and low development costs. It is recommended that merchants with ideas should do it as soon as possible, and the sooner they do it, the more traffic they will get.

Mini Programs can often bring the following benefits to businesses and merchants:

1. Increase visibility.

For most businesses, only by letting more people know and understand themselves can they have the opportunity to buy your services or products. And the mini program can do this for the enterprise. Because, the Mini Program is based on WeChat, which currently has 1 billion active users.

After the enterprise has a mini program, it can be marketed and promoted on this platform with 1 billion users. In addition, you can also use the nearby mini program function to show yourself in front of WeChat users within a radius of 5km, so that enterprises can increase their popularity.

2. Help enterprises to fission customers.

For most enterprises, word of mouth between customers and customers can often form word-of-mouth communication, thus fission a group of new customers. And Mini Programs can do that for businesses. This is because Mini Programs have the property of being easy to spread.

After the enterprise has a mini program, it can use this attribute to cooperate with some marketing activities such as **, bargaining, and sharing red envelopes. In this way, it can often trigger the user's ** and sharing behavior. When users carry out ** and share, they can often fission a group of new customers for the enterprise.

3. Seize the surrounding traffic.

For most enterprises, if they can let the surrounding people find themselves, they can often bring a certain amount of macro traffic, after all, most of the people are based on the principle of proximity when they consume. And Mini Programs can do that for businesses. This is because in the Mini Program, there is a "Nearby Mini Program" function, which allows businesses to directly face WeChat users within 5 kilometers of their base.

In this way, when users have needs, they will often remember that there is such a store or enterprise around them for the first time, and then go to the store to consume or directly enter the mini program to consume.