What do you think of the user centric concept of Baojun brand?

Understanding users and satisfying them is what Baojun has been doing in the past 8 years. In the past, Baojun provided better products with the same or even lower ** to meet the needs of users. However, the market is always changing, at the user level, compared with the simple pursuit of cost performance, consumers have become more sensitive to product quality, and have higher requirements for a sense of technology and intelligence.

changes, which caught many brands off guard. However, for a brand like Baojun, which has been quietly cultivating the market and consumers, the current market transformation is a good opportunity to further improve product quality and achieve brand improvement. The "science fiction" diamond logo and new products are the masterpieces of Baojun once again leading the needs of users.

In the future, the diamond mark will coexist with the shield mark, which will mainly be applied to Baojun's high-end series models with a more scientific and technological sense and intelligence. <>

Why are Baojun's cars so good to sell? ”

This was a question raised by SAIC Volkswagen's engineers at a meeting, and they even went to buy a Baojun 510 for in-depth research, and they concluded that they could not build a Baojun car at all. The public, who are jokingly called "specializing in the study of Chinese", can only bow down in front of Baojun in terms of their understanding of consumers. Being able to directly hit the pain points of consumers within a limited cost is not something that any car company can do.

With an in-depth understanding of consumers, Baojun has continuously transformed the original intention of "everything user-centric" into products with good quality, excellent space, configuration beyond the same level, fashionable design and affordable products, which is also the "magic weapon" favored by Baojun by 4 million users.

In the future, Baojun's traditional shield will continue to be applied to the main cost-effective products, and the diamond mark will be applied to Baojun's high-end series models with a more sense of technology and intelligence. In the future, Baojun will not only continue to provide consumers with the most affordable and high-quality products, but also further cater to the trend of consumers upgrading product quality with a new product series equipped with diamond labels, and enter the mid-to-high-end market.

Don't forget the original intention, you have to always. The logo is changing, but the original intention remains the same, and the diamond logo still represents Baojun's deep understanding of the market and the original intention of "everything is consumer-centric". On this basis, the diamond car logo and new products are bound to continue Baojun's "explosive" gene and help Baojun achieve brand improvement.

The idea is good. Who is the car sold to? Isn't it just the user? So this concept is right, it's correct.

The user-centric concept of the Baojun brand is to capture the hearts of target customers, constantly update and cater to aesthetics.

First Baojun puts the target users among young people, and the price is low, which is in line with the budget of young people. Seize the target market.

Second, the crazy investment in marketing caters to the aesthetics of contemporary young people.

The third is continuous upgrading. Pay attention to practicality and at the same time have a certain artistic beauty.

I think the Baojun brand's "user-centric" car manufacturing concept is simply nonsense. We all know that we don't forget our original intention, so we have to always. However, the reputation of the Baojun brand is very poor, and there are problems such as gearboxes.

This user-centered concept of car manufacturing is tantamount to deceiving consumers.

The "user-centric" car-making concept of the Baojun brand is like a mockery, ridiculing its own cars for not matching its own publicity!

This is a very normal and innovative idea. If you want the product not to lag behind, you must keep up with the pace of the times, and it is the goal of the brand to feel the demand of young people for driving with users as the center.

The ultimate core concept of the brand is the people-oriented service spirit, and the brand loyalty of the users who can only be sought from the perspective of the user is the foundation of the Baojun brand.

This kind of car-making concept is really very good, and it can be deeply rooted in the hearts of the people. It makes ordinary people feel that this design is really very intimate.