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Anonymous users2024-02-07Strategy is also a science.
In addition to the large number of discounts, the most commonly used ** strategy is actually to raise the price first, and then go to the discount.
Although customers know this way in their hearts, people just love to take advantage, and this psychology seems to be innate.
Your merchant will take advantage of some festivals to offer discounts as a way to boost spending. In people's hearts, they just want to take advantage, as long as they take advantage, they can ignore whether this thing is really useful to themselves?
Therefore, many young people who advocate minimalism now actually see through this strategy of merchants and put their personal needs first, so they will not fall into such a consumption trap.
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Anonymous users2024-02-06Psychological pricing strategies.
1: Prestige pricing, using the psychology of consumers admiring the prestige of brand-name goods or famous stores, to set ** as an integer or**.
2: Mantissa pricing, using a certain psychology of consumer digital cognition, as far as possible in the first number does not carry to retain the fraction, so that consumers have the feeling of low cost accounting and the seller.
3: Solicit pricing, use the customer's psychology of seeking honesty to set a low price for a certain product to attract customers, and promote the sales of other products.
4: Intermediate pricing method, so that pricing will make consumers feel that the quality of goods is acceptable and reasonable.
5: Convenient pricing method, using the psychology of consumers to seek convenience, will be some smaller, consumers often buy goods without digits.
6: Customary pricing method refers to pricing according to consumers' habitual consumption psychology and gaining the approval of consumers.
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Anonymous users2024-02-05Among the factors influencing consumers' purchasing decisions, the psychological factors that are the most subordinate are ()aRole. b.Gender.
c.Career rolling.
d.Motivation. Correct answer: d
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Anonymous users2024-02-04The purpose of analyzing the internal psychological factors influencing consumer behavior is to (adopt different marketing strategy techniques to induce consumers to make a favorable purchase decision for the company).
Generally speaking, consumer behavior refers to the consumption behavior of citizens to purchase goods, including consumption motivation, consumption willingness to sell difficulties, etc., and also involves consumer behavior perception, staring at the psychology of chaos and the basic information that merchants should provide for goods. Consumer behavior refers to the sum of psychological and realistic manifestations of consumers' demand psychology, purchase motivation, and willingness to consume. Its main behavioral manifestations are:
Purchasing Behavior. > consumers have the right to know the truth about the goods they buy or use or the services they receive. Consumers have the right to require business operators to provide the goods, origin, producer, use, performance, specifications, grades, main ingredients, production date, expiration date, inspection certificate, instruction manual, after-sales service, or the content, specifications, costs and other relevant information of the goods.
Characteristics of consumer behavior
1. Consumer behavior is motivated. Consumer behavior is not an aimless behavior, but is guided by a certain goal and driven by various motives.
2. Consumer behavior encompasses many different roles. Consumer behavior encompasses different activities and therefore different roles.
3. The consumption behavior of different consumers is also different. Different consumers have different behaviors due to their needs, preferences and ways of choosing products.
4. Consumer behavior can be induced.
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Anonymous users2024-02-03Psychological factors influencing consumer purchasing behavior include ().
a.Needy and motivational sleepiness.
b.Sensation and perception.
c.Learning and Temperament.
d.Memory. Correct answer to Wang Sheng's first case: ABCD
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Anonymous users2024-02-02The psychological factors influencing consumers' purchasing behavior include individual factors, perception factors, social factors, environmental factors, economic factors, consumer psychology, etc.
1. Individual factors.
Every consumer has their own personality, values, and interests, and these factors can influence their spending decisions. For example, some consumers pay more attention to brand and quality, while some consumers pay more attention to ** and convenience.
2. Perceptual factors.
Consumers' perception of a product or service can also influence their spending decisions. This includes consumer perceptions, perceptions, opinions, intuition, emotions, and attitudes. Consumer perceptions and perceptions can be influenced by factors such as advertising, brand image, and recommendations.
3. Social factors.
Social factors include culture, family, group, social status, and cultural background, among others. These factors all have an impact on consumer values, decisions, and behaviors. For example, in cultures where family and social connections come first, related products and services may be more popular.
4. Environmental factors.
The environment in which consumers live will also influence their consumption behavior. The environment includes the geographical location of the consumer, the season, the weather, the atmosphere, the color, the lighting, etc. These factors can influence consumer emotions and sensory experiences, which can influence their purchase intentions.
5. Economic factors.
Generally speaking, the main factors that affect consumer purchasing behavior are economic factors and goods, consumer income, commodity utility, and housing.
6. Consumer psychology.
Consumer psychology is a general term for consumer consumption psychology and purchase psychology. The general psychological process of consumers purchasing goods includes the cognitive process, emotional and emotional process, and volitional process of the first product. The psychological types of consumer purchasing behavior include habitual, rational, selective, impulsive, and imaginative.
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Anonymous users2024-02-01Summary. 1. Habitual psychological characteristics (habit ** is a summary of consumers' long-term experience, and it is not easy to change once formed.) Enterprises should pay attention to adapting to and using this psychological characteristic in the pricing work, and cannot easily formulate commodities that are beyond the scope of habitual **) 2. Sensitive psychological characteristics (because consumers have an established range standard for the rationality of various commodities, and they are closely related to consumers, therefore, once the commodity ** changes, consumers will immediately perceive and have an important impact on psychological activities) 3. Tendency psychological characteristics (consumers' judgment of the level of goods is often correct, It is a conclusion drawn after comparing with similar products.
For frequently consumed daily necessities, consumers generally tend to prefer the lower price to be reasonable when making comparisons. When it comes to consumer durables or high-end goods, consumers are usually inclined to be reasonable, at least not overly concerned.
1. Habitual psychological characteristics (habit ** is a summary of consumers' long-term experience, and it is not easy to change once formed.) Enterprises should pay attention to adapting to and using this psychological characteristic in the pricing work, and cannot easily formulate commodities that exceed the scope of habitual **) 2. Sensitive psychological characteristics (because consumers have an established range standard for the rationality of each KGI kind of goods, and ** is closely related to consumers, therefore, once the commodity ** changes, consumers will immediately perceive and have an important impact on psychological activities) 3. Tendency psychological characteristics (consumers' judgment on the level of goods is often correct, It is a conclusion drawn after comparing with similar products. For frequently consumed daily necessities, consumers generally tend to prefer the lower price to be reasonable when making comparisons.
For consumer goods or high-end goods, consumers tend to be reasonable, at least not overly concerned about the level.
What about rebellious psychology?
There are many reasons for the formation of the rebellious psychology of the people who spend their songs, including personal psychological factors such as needs, desires, personalities, ways of thinking, and values, as well as external environmental factors such as group pressure and filial piety, and social trends.
For example? Anti-Jane and anti-reputation refers to a psychological state in which people adopt opposite attitudes, words and deeds towards each other's requirements in order to maintain their self-esteem. Bikuan Songru often finds that individual customers are "untaught" and "disobedient" in sales, but my rebellious psychology here is different from what you said.
A truth. You go to understand.
I don't understand what it has to do with self-esteem.
I just gave an example, rebellious psychology, the psychology of rebellion based on consumption, understand?
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First of all, I don't **, but I am still trying to grow a dozen or twenty pounds, 178, basically about 120 pounds over the years, it should be said that it is also thin, the daily three meals are basically normal to eat, the company has fruit in the afternoon, and about half of the time in the evening will give yourself some bread or something, to say that other habits are not much to eat but not a lot, it is not easy to feel hungry, colleagues in the office often say that they are hungry at four or five o'clock in the afternoon, but generally there is no feeling of hunger until about 6 o'clock, In addition, I ate the fruit in the afternoon, and generally did not feel hungry until seven or eight o'clock in the evening, but when it came to the time, I felt that I should eat on time, and the supper at night was also, because I had to eat myself when I went to bed late, sometimes I slept at one or two o'clock, and I probably drank more water when I was usually in the office, I was almost the most one, and then I usually ate, because I felt that I was thin, so I also paid attention to the combination of meat and vegetables, but personally, I still prefer vegetables, and then I am generally too greasy to eat too much! That's basically my own personal summary! Also, on weekends, you may have lunch and dinner, and you don't eat breakfast!