What exactly is marketing???

In fact, the market is a concept that is both academic and life, academic means that it is studied by many people, has many laws, and from the perspective of life, it is closely related to us.

The market is a place for trading, and it is also an act of trading.

The market, first of all, is an academic concept, which is a comprehensive term derived from the summary of some laws by economists. It is better to ask what the market is than what the market is in theory, so that what is the market in each theory. In China, this issue has taken on various meanings, not that foreign countries do not bring it.

What is the most important and essential link in the market, is it people, goods, or something else?

1. Commodities. The production of commodities under the planned economy is not adjusted according to the fluctuations in supply and demand, but is produced according to a certain share of requirements. Production can be planned, but supply and demand fluctuate, and the difference between a planned economy and a market economy is that the former ignores changes in supply and demand.

2. Desire to buy. The desire to buy may come from the needs of actual life and production, or it may come from the demand for investment. In the era of emergency planning, the desire to buy is limited to the actual demand for life and production, and the demand for investment is hit, which is why there is speculation.

3. Transactions. It is an activity generated by the buyer and seller valuing the commodity to meet their own psychological expectations.

Summary

I'm just going to talk about my opinion very simply, but you can also look at the relevant data and understand the market more deeply and understand the concept.

As a kind of planning and execution activities, the process of marketing includes the development, production, pricing, distribution and other activities of a product, a service, or an idea, and its purpose is to achieve the goal of meeting the needs of the organization or individual through the process of exchange and transaction.

Marketing refers to a series of market-related business activities related to product production, circulation and after-sales service carried out by enterprises under the guidance of the idea of customer demand as the center.

Market planning, planning, execution, summary analysis, re-planning, revision of the plan, and implementation.

Hello dear, your question has been received, and the answers to the relevant questions are as follows: Marketing generally refers to the marketing profession. Marketing is an undergraduate major in ordinary colleges and universities, belonging to the business administration major, the basic study period is four years, and the bachelor's degree in management is awarded, which is an interdisciplinary major based on economic science, management science and modern information technology.

This major takes customer needs as the starting point, explores how enterprises can meet market demand, seeks market rules such as business methods and business model innovation, and cultivates application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity quality, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to discover, analyze and solve practical marketing problems with relevant knowledge. Postgraduate Direction: The postgraduate examination direction of marketing undergraduate majors is mainly management and economics.

Management category includes enterprise management, administrative management, financial management, etc., employment direction: after graduation, students can be engaged in marketing and management, teaching and scientific research in enterprises, institutions and departments, and can be engaged in market research, marketing planning, advertising planning, marketing promotion, sales management and other marketing management work in for-profit and non-profit institutions or start their own business. Materials supplemented:

Marketing is a social and managerial process in which individuals and collectives obtain what they need by creating products and values and freely exchanging them with others. The ultimate goal of marketing is to satisfy needs and desires. The so-called marketing is the process of business activities aimed at meeting consumer needs and achieving corporate goals in a changing market environment, including market research, selection of target markets, product development, product development and a series of market-related business activities.

Early research object: The research of early marketing is mainly limited to the field of commodity circulation, and the problem of entering the field of consumption once the product reaches the hands of consumers does not belong to the research object of marketing, obviously, this is an early and outdated marketing concept. Principles of marketing, including market analysis, marketing concepts, marketing information systems and marketing environment, consumer needs and purchasing behaviors, market segmentation and target market selection and other theoretical marketing practices

It is composed of product strategy, pricing strategy, distribution channel strategy, ** strategy, marketing mix strategy, etc. Marketing management: including marketing strategy, planning, organization, and control, etc.

Special marketing: It consists of network marketing, service marketing, and international marketing.

Marketing refers to the process by which an enterprise discovers or discovers the needs of prospective consumers, so that consumers can understand the product and then purchase the product.

Marketing is also known as marketing, marketing, or marketing. Classic business management courses such as MBA and EMBA all take marketing as an important module for management and education of managers.

Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing at the same time to carry out business activities and sales behaviors for the market, that is, the process of business sales to achieve transformation.

Direction of development. First, from the perspective of the main body of marketing, the enterprise is the main unit of marketing, and it is generally traditional marketing. Of course, traditional marketing is not the only main body of marketing, such as various organizations and individuals, and the coexistence and common development of multiple subjects are also the main units of marketing.

Second, from the perspective of the object of marketing, the object of corporate marketing is no longer a single product or service, but a variety of valuable things, which can be used effectively.

Third, from the perspective of marketing methods, marketing is no longer a simple traditional marketing means but a mixture of contemporary marketing methods, such as popular network marketing, marketing (such as: a call to respond to the intelligent defeat of precision marketing solutions), wireless marketing, sound marketing, OAO, membership marketing, etc., these marketing means, generally large enterprises and traditional marketing will be flexible to choose at the same time with the most suitable means of enterprise marketing.