What kind of trademark will be worth more and more to invest

In fact, this question can be started from these aspects:

First, it is the strength of the trademark to facilitate publicity, simply put, it is catchy and conducive to memory, so that it is easy to publicize and promote in the later stage.

Second, the meaning, pronunciation, appearance, and meaning of the trademark itself can echo with the category you want to operate, so that the relevant public's cognition of the trademark will extend to the goods and think of good meanings.

Third, it is related products, when you make a product yourself, there will be the main or related, if there is a set of overall associated trademarks, the value will be greater.

Finally, I think it is also different from the other three points, that is, the more difficult it is to register a trademark, the greater the value, this difficult to register is not the kind of ironclad that will be rejected, but also to register, because everyone's subjective factors are different, so sometimes some trademarks feel that they will be rejected, but later passed, such a value, the value is larger, because the registration is difficult, so the value is large, such a trademark, you can look at the trademark law in the catch-all clause or relative clause and the like (but the rejection rate is higher than the general one).

It helps a lot to read more examination regulations, trademark law and the like.

The product quality is excellent and the reputation is relatively high.

Do you say that the investment is to register first and then sell the trademark, or to build a trademark into a big brand based on your own use?

Hello, it is not recommended to invest in trademarks now, and now the country is paying more and more attention to intellectual property, and trademarks are used for use, and the state will definitely make great efforts to govern the intellectual property environment.

First, first of all, it depends on the category of trademarksSometimes in the case of the same name, different categories will have different effects, so no matter how good the name is, there must be a class as the basic support. For example, the "long-lasting" trademark mentioned above, Generally speaking, which categories are popular should be analyzed in combination with the current entrepreneurial environment, but clothing, food, housing and transportation will always be a mainstream choice. It is also favored in trading, and it is natural that the tide will rise.

Second, secondly, it depends on fame Although the fit between the name and the category is very important, sometimes fame can also play a big role. The name and category alone may not make any associations, nor do they show any commercial value. But after the series became a hit, this term became a popular word that everyone knows, full of business opportunities.

Some companies can also dig inspiration and creativity from celebrities, hot words, etc., and the trademark can be very attractive. There is also a situation that after long-term use, a certain reputation trademark has been obtained, which carries the reputation of the market and consumers, and also adds a lot of value to the trademark. 3. It also depends on whether the trademark is complete According to the provisions of the Trademark Law, you can choose a subclass in the trademark registration, but in the application process, some subclasses may be rejected, and finally although the registration certificate is also obtained, the scope of application is also greatly reduced, and even the key subclasses are not obtained.

The value of such a trademark is greatly reduced. As a result, a trademark that covers more classes tends to be more valuable.

What are the factors that affect the value of a trademark? Why are some ** so high? How to judge the value of trademark transfer?

When we transfer a trademark, some trademarks are usually of very high value, while some of them are of relatively low value, why is this? What are the factors that affect the value of a trademark? Why can the ** of trademark transfer be so high?

We will tell you the factors that affect the value of the trademark and help you to better transfer the trademark.

1. Registration and legal status.

2. Use of Trademarks.

3. The cost of the trademark The cost value of the trademark refers to the actual cost paid by the enterprise in the process of designing, registering, protecting and maintaining the trademark, which is divided into acquisition cost and maintenance cost. The cost of obtaining a trademark depends on the specific circumstances of the acquisition of the trademark right, which usually includes the market research fee, the trademark design and production fee invested by the enterprise to obtain the exclusive right to use the trademark, and the first fee and registration application fee invested by the trademark registration agency. If the trademark is acquired by succession, it should include the transfer fee and the various fees for the transfer.

In addition, it also includes the advertising and publicity expenses invested by the owner and user of the registered trademark to establish credibility, market the brand, enter the relevant market, and the consumption of human capital. The maintenance cost of a trademark usually includes trademark management fees, trademark renewal and registration fees, and all fees paid to stop infringement and counterfeiting of trademarks (such as infringement investigation and evidence collection fees, litigation fees, notary fees, etc.). However, for well-known trademarks, the cost of creating them may be negligible relative to their value, and the focus should be on the large amount of advertising expenses incurred in the process of creating a well-known trademark.

IV. Appearance Characteristics of TrademarkAs a commercial logo, the constituent elements of the trademark include words, patterns or combinations of text patterns, and an excellent trademark itself is a fine art integrated into intellectual creation, which has artistic value and arouses the favor of consumers. Many eye-catching brand-name items also often have an unusual logo design that adds charm to the brand. Artistic trademarks can be protected under the Copyright Act even if they are not protected by the Trademark Act in certain cases after being used as a trademark.

At the same time, the basic function of a trademark is to distinguish goods or services**, distinctiveness is the essential attribute of the trademark, and a trademark with high distinctiveness is more likely to win the public's attention and facilitate marketing.

Popularity directly determines the trademark transfer**. Now let's take an example: if you add a trademark to shoes of the same style and quality, do you say that Nike can make you more profitable or will you make more profit?

The answer is self-evident. And with the development of the economy, people seem to be more sensitive to brands. A well-known brand will certainly make the product valuable and will also bring more customer traffic to the merchant.

Therefore, it is common sense that the trademark transfer of the highest reputation is high.

The depth of the impression given by the name of the trademark also affects the transfer of the trademark**. A good brand name often brings twice the result with half the effort to the promotion of the product. We have always liked beautiful things, and if the name of the trademark is good, it will leave a deep impression on people, and it will naturally pay more attention to its products, or they will have a better impression of the goods.

Therefore, when buying a trademark, if the name is good, the trademark transfer may be much more expensive than the ordinary trademark.

When the Trademark Office approves the registered trademark, it also approves the goods or services that are restricted to the use of the trademark, and a registered trademark can correspond to up to ten goods or services. If the registered trademark transferred by the trademark is incomplete, and the trademark is a "residual mark" with a scope of use less than ten sub-items, the trademark purchase** will be relatively cheap. Therefore, the integrity of the trademark will also affect the trademark assignment**.

In addition, registering the same product category is also a determining factor. There are a wide variety of goods in the supermarket, and there will be many brands of the same category of goods for us to choose from, and this kind of commodity trademark will definitely not be too expensive. Rare goods are precious, and the less the trademark registration of similar goods, the rarer the more precious the item, so the trademark transfer will naturally go up.

The main factors affecting the transfer of a trademark** are as follows:

Whether the trademark itself is complete.

The Trademark Law stipulates that a registered trademark can cover a maximum of 10 items of goods or services. If the trademark is incomplete at the time of registration, and the scope of use of the trademark is less than ten sub-items, it is a residual mark. This kind of trademark ** will be cheaper.

Therefore, whether the trademark itself is complete or not will affect the transfer.

Whether the trademark itself is a popular class.

Registered trademarks are divided into 45 classes according to their use and function. Some of these categories have high commercial value, while others are unpopular. For example, the clothing category or advertising category is very popular, while the industrial category of trademarks is relatively unpopular.

The more popular the category of the trademark, the higher the ** of the trademark.

Whether the trademark itself has meaning.

A trademark with meaning is called a meaningful trademark if it expresses or implies a certain meaning or thing based on the words, graphics or combinations thereof. Meaningful trademarks can position the trademark according to the target market requirements of the product, so that the product is more conducive to expressing its own image and main features. As a result, trademarks with meaning are of higher value.

Whether the trademark is well-known enough.

The function of a trademark is to distinguish goods or services**, thereby making it easier for consumers to identify goods or services. The higher the popularity of the trademark, the easier it is for the goods or services of the trademark to be known to consumers, and the more well-known the trademark can seize the market and open up sales. Therefore, the trademark has a high reputation, and its trademark transfer** will also be high.

As the logo of an enterprise, a trademark is the first cognition of a product or enterprise by the outside world. For example, when we see Xiaomi's trademark, we will think of Xiaomi, when we see Huawei's trademark, we will think of Huawei, and when we see Mercedes-Benz's trademark, we will think that Mercedes-Benz is the same. When an enterprise reaches a certain level of strength and influence, the value of the trademark becomes immeasurable.

What is the reason for such a large range of trademark values?

1. Class integrity of the trademark.

We know that trademarks have special properties, generally we will choose about 10 sub-items when registering a trademark, which limit your business scope, such as your registered clothing category, including sweaters, T-shirts, underwear, sweatshirts and other sub-categories. Therefore, if the trademark is usually less than 5 subclasses, we judge it as a residual mark. For the residual standard, even if the product name is good, it will not be expensive, and the general category is more comprehensive**usually more than 10,000, and the residual standard is usually a few thousand to more than 10,000.

2. The size of the market demand.

It has to be said that the impact of market demand on the value of trademarks is also very large, and the same trademarks are different in different categories.

3. Brand recognition of the trademark.

The name of the trademark is an important sign for consumers to distinguish the goods. We need to choose a trademark that is suitable for product positioning and easy to disseminate, which will be more conducive to our brand packaging. Therefore, the value of a trademark can vary greatly depending on the name of the trademark.

For example, a trademark with 2-3 words will be more expensive than a trademark with 4-5 words, the English mark will attract more attention, and the trademark with a certain reputation will be more valuable. Like the previous one"ipad"Trademark Apple spent $60 million to buy it back.

A trademark represents an enterprise, and it condenses the efforts and efforts of too many people.

Hello! The following answers are made according to your questions: Trademark valuation refers to the evaluation and calculation of the current value of a trademark by a trademark appraisal agency based on the entrustment of the parties, following the principles of impartiality, openness and fairness, and using scientific methods.

Trademark right is an important intangible property right owned by the right holder, and a proper evaluation of its value is conducive to the exercise and protection of the right holder's rights. Normally, in trademark infringement litigation, a trademark appraisal is required when the trademark owner licenses others to use its registered trademark, transfers its registered trademark, and uses the trademark as an investment. The first case of trademark evaluation recognized in China occurred in 1996, and the trademark evaluated was "Tsingtao Beer", and the purpose of the evaluation was to assist the enterprise to go public.

There are many methods of trademark valuation, including the present income method, the future income method, the market method and the cost method, and the income method is considered to be the most reliable and preferred method in valuation, but it still needs to be supplemented by other methods. The market approach can provide some data to support the conclusions of the income approach, and the cost approach can also provide a minimum of basic figures for the conclusion of trademark evaluation. Institutions engaged in trademark appraisal must meet the statutory requirements and be assessed by the administrative department for industry and commerce as qualified before they can carry out trademark appraisal business.

Trademark appraisal agencies carry out trademark appraisal business without restrictions on industries and regions. Maizhiwang will answer for you, I hope it can help you.

What is the value of a trademark?

1) An effective means of self-protection of enterprises, 2) A powerful tool for market competition, 3) Intangible assets of enterprises.

4) The added value of the trademark.

Is the trademark "complete"?

If the trademark becomes a "residual mark" in the mouth of trademark practitioners, the value of the trademark will also be greatly reduced.

Is it a "residual standard"?

The residual mark is also a successfully registered trademark and is protected by the Trademark Law. However, at the beginning of the application, in the selection of trademark classes, the scope of trademark application is less than ten options; or be partially rejected by the Trademark Office, resulting in a trademark use scope of less than ten options. It is obviously not cost-effective to buy residual marks, which greatly narrows the scope of application of trademarks for products produced in the future.

Trademarks registered in multiple classes are more valuable.

Trademarks are divided into 45 classes, many of which are related to each other and are called related classes. If a brand is trademarked in several relevant classes, it means that the brand has a promising future in this area, reduces the risk of "hindrance" of intellectual property rights, and will have a higher level of trademark than a single class.

Trademarks in popular classes are more valuable.

The "fate" of the same trademark transaction in Class 22 is very different from that in Class 25. The 22 categories are "ropes, nets, fiber raw materials" and other categories, which are not often mentioned in daily life; The 25 categories are "clothing, shoes, and hats", and their popularity far exceeds the former.

Generally speaking, Class 3 daily chemical products, Class 25 clothing, shoes and hats, Class 29 food, Class 30 convenience food, Class 33 alcohol, Class 43 catering and accommodation, and Class 35 advertising and sales trademarks are all "hot goods". In the transaction, there is naturally a situation where supply exceeds demand, and ** will also "trademark is scarce and expensive".

How popular and well-known is the trademark?

Miyue Biography" is a hit, and a food company in Guangdong is willing to pay 1 million yuan to buy this trademark. That's right, this company just took a fancy to the popularity of the "Miyue" trademark. For enterprises and individuals who are aware of trademark layout, they can often see business opportunities from cultural assets such as historical celebrities and popular idioms.

For example, the trademark "late-night canteen" in the trademark circle has a high valuation.

Whether the trademark is used after registration.

After the trademark is used, the gold content can be increased, and the value is higher than that of the unused. The value of a trademark put into use is mainly reflected in the goodwill of the trademark, and there is no upper limit to this intangible value.

Its value is mainly reflected in pledge, capital contribution, financing and other aspects.

In addition, if there are national well-known trademarks, relevant application materials or recognition certificates of provincial famous trademarks; Trademark product award certificates, corporate honor certificates and other certificates full of gold content, under the effect of brand premium, the trademark transaction will be expensive.

The factors that affect the value of a trademark are actually very related to the key points of trademark registration. In order to make the trademark have a better value, enterprises should pay attention to these when registering trademarks.