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Anti-counterfeiting technology is always evolving.
Traditional anti-counterfeiting technologies mainly include: laser anti-counterfeiting, fluorescent anti-counterfeiting, magnetic anti-counterfeiting, temperature change anti-counterfeiting, etc. The most typical application of traditional anti-counterfeiting technology is the fifth set of RMB anti-counterfeiting issued by China.
Traditional anti-counterfeiting technology has played a certain role in the early stage of use, but it has little effect because it is easy to be anti-counterfeiting. The reason for this is that these anti-counterfeiting technologies generally have the following shortcomings: low technical content, and the structural combination is easy to be deciphered. It has the following characteristics:
For example, traditional anti-counterfeiting methods such as fluorescent ink, magnetic ink, and temperature-changing ink are to print specific graphic symbols with special inks on specific parts of the product, and then use special means to detect. As technology advances and spreads, these methods can be easily deciphered and exploited by counterfeiters.
It is premised on the advantage that the manufacturer has a particular technical formula or equipment, which cannot be imitated when the counterfeiter does not possess it. With the development of science and technology, the advantages of technical formulas and equipment will no longer exist, and counterfeiters can forge large quantities without impunity once they have mastered this technology and equipment.
Counterfeit marks are the same. Once a company determines to use a certain anti-counterfeiting method and marking, it will be used on the same product by the thousands, and the manufacturer may prevent counterfeiting in large quantities.
The security mark is too specialized. Although some anti-counterfeiting marks are not easy to prevent counterfeiting, they are also difficult to identify, such as adding some non-reproducible special information in the production process of anti-counterfeiting marks, and it is almost impossible for counterfeiters to imitate exactly the same anti-counterfeiting mark. However, it is precisely this small difference that also confuses consumers, because it takes special technology or tools to identify these security marks with special information.
Different anti-counterfeiting marks have different identification methods, in the face of various anti-counterfeiting logos, consumers can not grasp one by one, and consumers can not identify the authenticity of anti-counterfeiting logos, no matter how good anti-counterfeiting logos will lose their effect.
2. Digital anti-counterfeiting technology Digital anti-counterfeiting technology, also known as digital anti-counterfeiting technology, is a comprehensive anti-counterfeiting technology independently developed and developed by anti-counterfeiting companies using high and new technologies such as computers, network communications, information coding and high-tech printing. Its advantages: digital anti-counterfeiting technology overcomes the weakness of the original anti-counterfeiting technology that can be prevented from counterfeiting in batches.
Compared with ordinary anti-counterfeiting technology, the unfair service of code anti-counterfeiting technology to enterprises lies in providing anti-counterfeiting markers for enterprises, but also in the all-round services after enterprises use markers, including query and identification, consultation and Q&A, monitoring and management, tracking fakes, statistical analysis, etc. In addition, it also has the characteristics that it is easier for consumers to identify the real and fake, and the large-scale counterfeiting behavior is eliminated, and the implementation cost is low.
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Now the mainstream is code anti-counterfeiting, laser holographic anti-counterfeiting, fluorescent anti-counterfeiting, anti-counterfeiting, etc., which are now comprehensively utilized. When doing laser anti-counterfeiting, you can also add code anti-counterfeiting, so that you can add a query method to distinguish the authenticity. There are also code anti-counterfeiting + drip + temperature change anti-counterfeiting, different combinations will have different effects, to choose according to your products and needs, I hope it will help you!
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Now the mainstream is traceability technology, the country has been pushing *** or something in recent years, but in fact, it feels like it has been a bit rotten, when I went to the fair last month, there is a sub-exhibition is anti-counterfeiting technology, at that time I saw a technology on display, quite novel, it seems to be called 3D real like a floating shadow, I forgot what the specific company, but it seems to be Shenzhen, the landlord can check it.
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The first generation of anti-counterfeiting technology: laser anti-counterfeiting technology. In the absence of comparability, 60% of counterfeit products and 100% genuine products are difficult to confirm.
The second generation of anti-counterfeiting technology: temperature change anti-counterfeiting water change anti-counterfeiting technology. Made with the help of temperature-changing inks, it can quickly change its color with changes in ambient temperature.
Temperature-changing anti-counterfeiting labels, although easy for consumers to identify, are also easy to forge.
The third generation of anti-counterfeiting technology: inquiry-based digital anti-counterfeiting labels. Consumers can check the authenticity of digital labels through **, SMS, and the Internet, but because the anti-counterfeiting digital is only printed on the surface of the paper, it is easy to be forged.
The cumbersome way of scraping and eliminating the coating is also not conducive to the customer's anti-counterfeiting verification, and the customer's verification rate is relatively low.
The fourth generation of anti-counterfeiting technology: texture anti-counterfeiting technology. Texture anti-counterfeiting is to use the inherent texture characteristics of the packaging material itself as an anti-counterfeiting identification mark to make labels, and photograph, number, archive and store each label data in the anti-counterfeiting database.
Consumers can check the documents through the Internet, fax and ** to distinguish the authenticity.
The fifth generation of anti-counterfeiting technology: security line anti-counterfeiting technology. Consumers can identify the authenticity by identifying whether the security thread is embedded in the middle of the paper. The threshold for counterfeiting of products with this anti-counterfeiting technology is very high and cannot be completed by printing.
The sixth generation of anti-counterfeiting technology: *** + physical anti-counterfeiting technology. Taking into account the function of commodity identity coding and mobile phone scanning code entrance, with anti-counterfeiting features such as coating technology, texture anti-counterfeiting or security line anti-counterfeiting, it is the technical basis of the concept of "one thing, one code".
The seventh generation of anti-counterfeiting technology: paper pattern feature recognition technology(referred to as paper technology).The paper texture technology is the original of Zhaori Technology, which can read and identify the natural internal fiber texture distribution of the paper, so that ordinary paper can also be used as an anti-counterfeiting and traceability medium. Paper pattern technology can extract and digitally store the "paper pattern" of the paper's natural ID card, so that each piece of paper can correspond to its "paper pattern" one by one, effectively realizing anti-counterfeiting and anti-copying.
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Guangzhou Tilt Pine has ultra-fine ion anti-counterfeiting, open skylight security line anti-counterfeiting, traceable anti-counterfeiting, dense anti-counterfeiting, dynamic color code anti-counterfeiting, anti-counterfeiting and so on.
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Cases of counterfeit alcohol are still frequent
In recent years, with the progress and popularization of network information technology, the network environment has triggered the mutation and upgrading of counterfeit and shoddy criminal methods and organizational models, and the crime of manufacturing and selling counterfeit wine has appeared in the phenomenon of "one foot high and one foot high", and cases of trademark infringement and production and sale of counterfeit wine are still frequent. High-end famous liquors such as Moutai and Wuliangye are the "hardest hit areas" by counterfeiting, but affordable brand liquor is also the target of counterfeiting and selling.
In January 2021, Qinghai Province cracked a major case of counterfeiting and selling liquor, seizing 10,000 bottles of counterfeit brand liquor and 25 tons of semi-finished products, involving an amount of 100 million yuan.
Blockchain technology provides new ideas for alcohol anti-counterfeiting
However, in recent years, the rapid development of blockchain technology in China has provided a new solution for the anti-counterfeiting of alcohol circulation. Blockchain technology is a new distributed infrastructure and computing method that uses block chain data structure to verify and store data, uses distributed node consensus algorithm to generate and update data, uses cryptography to ensure the security of data transmission and access, and uses smart contracts composed of automated scripts to program and manipulate data.
Blockchain technology has the characteristics of decentralization, non-tampering, transparency, traceability, etc., which can truly record the entire production and circulation process of wine products, realize the non-tampering of wine production information and circulation information, and fundamentally ensure the authenticity and reliability of commodity traceability.
<> counterfeit and shoddy products have always been the focus of attention of wine companies and regulatory authorities in the circulation of alcohol. If blockchain technology can be truly applied to alcohol anti-counterfeiting, this is undoubtedly a major benefit to consumers, enterprises and regulators.
For consumers, open and transparent data information and traceable technical support can effectively help consumers understand the raw materials and circulation process of products, so as to remove the false and retain the true, safeguard the rights and interests of consumers, increase consumers' trust in products, and optimize the consumer experience.
For enterprises, blockchain traceability can solve the problem of counterfeit and shoddy goods in the process of product circulation and sales in the beverage industry, and the distributed characteristics of blockchain can help enterprises reduce the information processing cost of centralized logistics and improve the efficiency of circulation. It can not only reduce the anti-counterfeiting cost and management expenses of enterprises, but also establish brand reputation.
For regulators, blockchain traceability records the entire process of wine production and sales, and the data cannot be tampered with. Regulators can conduct real-time inspections and data can be traced back to any previous moment in time, facilitating oversight and increasing the deterrent effect of supervision.
In the future, with the continuous development of China's blockchain technology, China's wine anti-counterfeiting technology will further incorporate blockchain traceability into the anti-counterfeiting project, help wine companies achieve brand maintenance, improve the deterrent effect of supervision, and safeguard the rights and interests of consumers.
—The above data ** in the Prospective Industry Research InstituteAnalysis report on market competition and investment strategic planning in China's liquor anti-counterfeiting industry
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Fingerprint-like anti-counterfeiting technology is the most advanced anti-counterfeiting technology, the use of fingerprints can not be copied characteristics and fingerprint anti-counterfeiting management combined with the best to achieve smart phone anti-counterfeiting verification, is the most convenient query of anti-counterfeiting and the most reliable anti-counterfeiting technology, is the cloud anti-counterfeiting network uses such technology.
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Fingerprint-like anti-counterfeiting technology is the latest anti-counterfeiting technology, the use of fingerprint non-replication and fingerprint owner attribution combination, with smart phones to achieve anti-counterfeiting verification, is the latest anti-counterfeiting technology, anti-counterfeiting verification is convenient and the verification credibility is very high. Zhengshen cloud anti-counterfeiting network is the application of this technology.
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At present, the latest fifth-generation anti-counterfeiting technology: texture anti-counterfeiting, security line anti-counterfeiting paper technology + move to the Internet technology, on the basis of the random principle of texture anti-counterfeiting or security line anti-counterfeiting, for smart phones and other modern new communication technologies, the use of *** as a identification method, so that consumers can directly use the mobile phone to scan, you can obtain the corresponding information of anti-counterfeiting products, thereby reducing the difficulty of consumers' inquiries and identification. It has achieved the anti-counterfeiting effect of "extremely difficult to copy, identify at a glance", and will soon become the mainstream anti-counterfeiting means, and will become the most effective anti-counterfeiting technology solution for a long time in the future.
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Try the S2I anti-counterfeiting code, and the text image integrated printing, copy invalid, quite magical.
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I know that there is a nano-magnetic anti-counterfeiting technology now, and the others are not clear.
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