What is market share and how to calculate market share

Market share generally refers to market share. It refers to the proportion of the sales volume (or sales) of a certain product (or category) of an enterprise in the market of similar products (or categories).

Market share, which largely reflects the competitive position and profitability of the enterprise, is an indicator that the enterprise attaches great importance to. Market share has two characteristics: quantity and quality.

The size of the market share is only the characteristic of the market share in terms of quantity, and it is the embodiment of the breadth of the market share. There is another qualitative feature of market share, which is the quality of market share, which is a reflection of the strength and disadvantage of market share. The number of market shares is also the size of the market share.

The quality of market share refers to the gold content of market share and the sum of the benefits that market share can bring to the enterprise. In addition to cash income, this benefit also includes income from the appreciation of intangible assets.

Market share refers to the proportion of a company's product sales to the total market sales of such products. The higher the market share, the stronger the company's operating ability and competitiveness, and the better and more stable the company's sales and profit levels.

It refers to the proportion of a company's product sales volume to the total market sales of such products. The higher the market share, the stronger the company's operating ability and competitiveness, and the better and more stable the company's sales and profit levels.

Market share refers to the proportion of a company's product sales to the total market sales of such products. The higher the market share, the stronger the company's operating ability and competitiveness, and the better and more stable the company's sales and profit levels.

Market share refers to the proportion of a company's product sales to the total market sales of such products. The higher the market share, the stronger the company's operating ability and competitiveness, and the better and more stable the company's sales and profit levels.

It is in the same industry, the proportion of the total sales of the things produced by oneself in the market, for example: there are 5 manufacturers of an item in the market, and the total sales points of these products are 100, and a manufacturer accounts for 50, his market share is high, and the absolute sales area does not include unstable factors and.

Market share and coverage are two different concepts, market coverage refers to the number of areas occupied by enterprise products within a certain market range, such as Jilin Province market, if divided into nine regions, in these nine regions a company's products are sold, then the company's Jilin Province market coverage is 100%. Market share refers to the percentage of the total sales of similar products in a certain region, such as a certain region, the total monthly sales volume of feed is 200,000 tons, and the monthly sales volume of a certain enterprise in this region is 1,000 tons, then its market share is. From this point of view, feed companies should work hard to improve the market share of products.

The size of the market coverage does not truly reflect the sales situation of the enterprise, and the size of the market share should be taken as the evaluation index of sales performance. If the main focus is on a fixed regional market, the sales work is stable and detailed, which will achieve twice the result with half the effort.

Market share refers to the percentage of business sales as a percentage of total market sales. Since this concept was proposed in the 60s of the 20th century, it has spread rapidly and has become an important goal pursued by enterprises in marketing activities and the most commonly used analytical tool, which has had a very important impact in the field of marketing. The marketing justification of market share lies in:

With the increase of market share, economies of scale, market control and management efficiency will bring higher profit margins to enterprises. A large number of companies, such as Procter & Gamble, General Electric, Coca-Cola, McDonald's, etc., have indeed won industry leadership and achieved success through market share gains. However, market share is not marketably significant for all businesses.

It is the proportion of a company's sales volume (or sales) in the market of similar products, and you can't go wrong I did this question!

That is, market coverage. It's very understandable.

Market share, also known as market share, is the market share of the company's products in that period of time by dividing the sales volume of a certain product by the total market sales volume of the product. For example, if the company sells 20 pieces of product B, and the total amount of product B sold in the market that year is 100 pieces, then:

20 100*100%=20%, the market share of your company's product A is 20%.

Note: There are 3 basic ways to measure market share according to different market scopes:

1. The overall market share refers to the proportion of an enterprise's sales volume (amount) in the entire industry.

2. Target market share refers to the proportion of an enterprise's sales volume (amount) in its target market, that is, the market it serves.

3. Relative market share refers to the ratio of the sales volume of an enterprise to the sales volume of the largest competitor in the market, if it is higher than 1, it indicates that it is the leader of this market.

Market share (market share) can be measured in four ways depending on the market scope:

1. The overall market.

It refers to the proportion of an enterprise's sales volume (amount) in the entire industry.

2. Target market.

Refers to the proportion of a company's sales volume (amount) in its target market, that is, the market it serves. The scope of a company's target market is less than or equal to the service market of the entire industry, so its target market share is always greater than its share of the overall market.

3. Three major competitors.

It refers to the ratio of the sales volume of a company to the total sales volume of the three largest competitors in the market.

For example, if the market share of an enterprise is 30%, and the market share of its three largest competitors is 20%, 10% and 10% respectively, the relative market share of the enterprise is 30% 40% = 75%, if each of the four enterprises accounts for 25%, the relative market share of the enterprise is 33%. Generally speaking, a company has a relative market share of more than 33%, indicating that it has a certain strength in this market.

4. The biggest competitor.

Refers to the ratio of a company's sales volume to the sales volume of its biggest competitors in the market. A price above 100% indicates that the company is a leader in this market.

Market share, that is, the ratio of the sales volume of a company's products to the sales volume of similar products in the market. Overall, market share = 100% of the company's product sales volume of similar products in the market.

The market share is generally not calculated by yourself, it is calculated by the authority of your industry, and it is generally difficult to adopt it externally.

Market share is also known as "market share". It refers to the proportion of a company's product sales volume in the market of similar products. It will reflect the company's position in the market. Generally speaking, the higher the market share, the more competitive it is.

When it comes to market share, most people consider the size of the market. But in fact, the size of the market share of the company is only a quantitative characteristic, and the market share also has a qualitative characteristic, which reflects the advantages and disadvantages of the market share. Market share is usually expressed in two ways:

One is expressed as a percentage of a company's sales out of a total market sales, and the other as a percentage of a company's sales out of a competitor's sales.

In general, market share will change at the beginning of the product development cycle or during the rectification phase. During these phases, the competitive base of the industry often changes. For example, in the development stage, the competitive basis of many industries is inseparable from product design, product positioning, and product quality.

However, in the rectification stage, the competitive basis of the industry usually turns to product characteristics, market segmentation, market positioning, market sales and service.

1. Market share is also known as "market share". It refers to the proportion of the sales volume (or sales) of a product (or category) of an enterprise in the market of similar products (or categories). Reflect the company's position in the market.

Market share has two characteristics: quantity and quality.

2. Generally, the higher the market share, the stronger the competitiveness. There are 3 basic measurement methods:

1) The overall market share refers to the proportion of a company's sales volume (amount) in the entire industry.

2) Target market share, which refers to the proportion of an enterprise's sales volume (amount) in its target market, that is, the market it serves.

3) Relative to the market share, refers to the ratio of a company's sales volume to the sales volume of its largest competitor in the market, if it is higher than 1, it indicates that it is the leader in this market.