What does marketing mean? What is Marketing?

The concept is as follows: Marketing is also known as marketing, marketing, or marketing. It refers to the process of individuals or collectives trading the products or values they create to obtain what they need and achieve a win-win or multi-win situation.

It has two meanings, one is verb understanding, which refers to the specific activity or behavior of the enterprise, which is called marketing or marketing operation; The other is noun understanding, which refers to the discipline that studies the marketing activities or behaviors of enterprises, which is called marketing, marketing, or marketing.

The concept of marketing has two meanings:

1. Verb understanding, refers to the specific activities or behaviors of the enterprise, which is called marketing or market operation;

2. Noun comprehension refers to the discipline that studies the marketing activities or behaviors of enterprises, which is called marketing, marketing or marketing.

Marketing is an undergraduate major in ordinary colleges and universities, belonging to the business administration major, the basic study period is four years, and the bachelor's degree in management is awarded, which is an interdisciplinary major based on economic science, management science and modern information technology.

This major takes customer needs as the starting point, explores how enterprises can meet market demand, seeks market rules such as business methods and business model innovation, and cultivates application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity quality, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to discover, analyze and solve practical marketing problems with relevant knowledge.

What does marketing mean? 、

Marketing Strategy"Explanation in the reference book:

According to its marketing strategy, enterprises adopt specific implementation plans, methods and countermeasures in packaging, pricing, distribution, after-sales service and other aspects of their products (or services).

Marketing Strategy"Explanation in the academic literature:

1. Marketing strategy refers to the marketing mix of enterprises in order to meet the needs of consumers and users, on the basis of investigation and analysis of the market, products and consumers, so as to achieve the purpose of selling goods and obtaining profits.

2. Marketing strategy refers to the process of comprehensive planning of product sales activities on the basis of investigation and analysis of the market, products and consumers in order to expand sales and increase market share, and according to the needs of market customers.

In general, marketing refers to:

According to the strategic objectives of the brand enterprise, the marketing object is effectively guided, and finally the behavior mode that the enterprise hopes to achieve.

1. Sales is generally to sell things and sell products, one is to publicize, the second is to be genuine, and the third is to have good after-sales service.

Sales: refers to the act of providing products or services to a third party in the form of **, leasing or any other means, including related ancillary activities carried out to promote such behavior, such as advertising, **, exhibitions, services and other activities. Or rather:

Sales refers to the activities that realize the production results of the enterprise and is an activity to serve customers. The modern sales concept believes that sales is a kind of consultative selling, and sales success can only be achieved by selling in the way of customer consultants.

2. The main processes of marketing are: (1) including market research, market analysis, production decision-making, market positioning, etc.; (2) Including the research and development of new products, the production of new products, marketing planning, brand promotion, market promotion, product display, negotiation and signing, etc.; (3) Including product **, delivery and transportation, payment settlement, etc.; Sales Skills:

One of the tricks. Salespeople need to have a better understanding of the real decisions that customers are making and when to make the buying process after that decision.

Tip 2. Ask the right questions. Most salespeople don't ask the right type of questions, and they should be prepared beforehand, and the impact of having poor questioning skills is huge.

This leads to resistance in the form of procrastination and backlash, poor presentations that provide incorrect solutions, not differentiating from competitors, and missed sales opportunities.

Tip 3. Business acumen. If you're going to help your customers become more successful, you need to understand how businesses typically operate, how your customers' industries work, how your customers achieve their market goals, and how your company's products can help them better serve their own customers and have the credibility they need to sell.

Marketing mainly refers to the development of business activities and sales behaviors for the market, including market development.

Marketing is a social and managerial process in which individuals and groups satisfy their needs and desires by creating and exchanging products and values with others.

Marketing in a broad sense is a comprehensive enterprise activity that takes the buyer as the object in the ever-changing market environment from the seller's standpoint, takes the customer's needs as the center, and provides and guides goods or services to reach the customer's hands through the transaction process, so as to meet the customer's needs and interests, so as to obtain profits.

Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers.

Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.

The specific process of marketing is as follows:

1. Market opportunity analysis.

2. Market segmentation.

3. Target market selection.

4. Market positioning.

PS (Marketing Mix).

6. Determine the marketing plan.

7. Product production.

8. Marketing campaign management (i.e., execution and control).

9. After-sales service, information feedback.

The rapid development of the network, so that traditional enterprises have set their sights on the huge network market, how to choose the right network marketing model for themselves is a big problem in front of the enterprise, for different enterprises, enterprises should choose different network marketing methods to achieve the best results.

Marketing refers to the process by which a company discovers or discovers the needs of prospective consumers, so that consumers can understand the product and then purchase the product. Classic business management courses such as MBA and EMBA all take marketing as an important module for management and education of managers.

Marketing is an activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing and opening business activities and sales behaviors for the market at the same time, that is, the process of transforming business sales.

In countries with different politics, economics, and cultures, marketing shouldn't be static. Even within the same country, marketing is different in the consumer goods industry, the B2B industry and the service industry. In the same industry, different companies also have different marketing methods.

Marketing is the discipline of how a business discovers, creates, and delivers value to meet the needs of a certain target market while making a profit. Marketing is used to identify unmet needs, define and measure the size and profit potential of the target market, and find the most suitable market segment for the company to enter and the market offerings that are suitable for that segment. Meet the needs of users and even create needs for users.

The marketing major has always been a popular major, and the employment rate is still relatively high.

1. Employment direction marketing is mainly a theoretical discipline, I majored in business administration in college, and I learned more widely than marketing, and theoretical disciplines basically do not have much practical role in what I learn in school after stepping into the society. Now he is engaged in a sales middle management position in an e-commerce company in Shenzhen.

After graduating from the marketing major, the main career direction is sales and marketing. In the early stage of sales, it may be a little harder to start from an ordinary salesman, slowly accumulate experience to build your own customer base, and if you have outstanding performance, you can be promoted to supervisor or sales manager, and then develop to the director or branch head.

The market class will generally be familiar with the business at the beginning, and there will be a period of sales process in the early stage, and then transfer to the market, the market class is mainly based on market planning, responsible for the company's market research, analysis, and the development of suitable sales strategies and company development plans for the market.

This type of work is also involved in sales.

Marketing is an applied discipline with both science and art, and is a comprehensive applied science based on economic science, behavioral science and modern management theory.

Marketing Career ProspectsMarketing personnel are indispensable talents for all enterprises, especially large enterprises. According to the relevant statistics of our country, <>

From the mid-80s of the 20th century to the present, China's business community has organized or co-organized more than 2,000 talent exchange meetings, and every time the talent exchange meeting, the most in short supply of talents, with the increasingly fierce competition in the market, this momentum will become more and more fierce in the future. Marketing talents are in great demand, it is easier to find a job, and the requirements for academic qualifications are not very high.

Marketing is the process of analyzing, planning, executing, and managing a series of activities to promote the sale and delivery of a product or service. It involves understanding and satisfying the needs and desires of your target market in order to create value and build long-term, profitable relationships.

The goal of marketing is to match a product or service to a target market for sales growth and business success. To achieve this, marketing includes the following key aspects:

2.Target Market Positioning: Based on market analysis, identify specific target markets and audiences, and establish the positioning and competitive advantage of the product or service in that market.

3.Product Development and Pricing Strategy: Develop and optimize products or services based on target market demand and competitive environment, and determine appropriate pricing strategies.

4.And communication: Communicate the benefits and value of a product or service to the target market through advertising, publicity, PR, merchandising, and digital marketing.

5.Channel Management: Ensure effective product distribution and chain management, including selecting the right sales channels and building partnerships.

6.Customer Relationship Management: Establish and maintain good relationships with customers, provide pre-sales and post-sales support to increase customer loyalty and satisfaction.

7.Performance books such as evaluation and adjustment: Monitor and evaluate the performance indicators of marketing campaigns, adjust and optimize them based on market feedback and data.

Marketing is a dynamic and continuous process that aims to build and maintain long-term relationships with the target market to achieve sales growth and business development of a business.

Some people have a one-sided understanding of this issue and equate marketing with sales pitches. However, sales pitch is not marketing, and sales pitch is only one of the contents of marketing. Peter Drucker, a well-known management scientist, once pointed out, "It is conceivable that some sales work is always needed, but the purpose of marketing is to make sales redundant, the purpose of marketing is to deeply know and understand the customer, so that the product or service is completely suitable for its needs and form a product self-sale, ideal marketing will produce a customer who has been ready to buy, and the rest is how to facilitate the customer to get the product or ......."Philip Cowler, an authority on marketing in the United States, believes that "the most important content of marketing is not sales, but the pinnacle of the marketing iceberg ......."If the marketer does a good job of understanding the various needs of consumers, developing suitable products, as well as pricing, distribution and **, these products will be easily sold.

As noted by renowned scholars, marketing is not a sales pitch. Marketing efforts begin long before the product is made. The first thing the marketing department of the enterprise needs to determine is that there is a market, what is the size of the market, what are the market segments, and what are the preferences and buying habits of consumers

The marketing department must feed back the market demand to the R&D department, so that the R&D department can design the best possible product for the target market. The marketing department must also design pricing, distribution, and ** plans for the product to go to market, so that consumers can understand the company's products and easily head to the product. After the product is sold, it is also necessary to consider providing the necessary services to keep the consumer satisfied.

Therefore, marketing is not a certain aspect of business activities, it starts before the production of products, and continues until after the products are sold, throughout the whole process of business activities. There are many definitions of marketing that will help us understand marketing. The American Marketing Association defines marketing as:

Marketing is a business activity that guides goods and services from producers to consumers or users. The British Marketing Institute believes that "if an enterprise wants to survive, develop and make profits, it must consciously arrange production according to the needs of users and consumers." According to Japanese business people, "Marketing is the entire corporate activity of studying how to provide goods and services in accordance with market needs while satisfying the interests of consumers."

Although the above definitions of marketing vary, the following points can be summarized from these definitions:

1) Marketing is a comprehensive management process, which runs through the whole process of business activities.

2) Marketing is to meet the needs of customers as the center of the organization of business activities, by meeting the needs of the enterprise to achieve the goal of profit and development.

3) Marketing adapts to and influences demand with a holistic approach to management. To sum up, we can make such a summary of marketing, marketing is the enterprise to customer needs as the starting point, planned organization of various business activities, to provide customers with satisfactory goods and services and to achieve the process of corporate goals.