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Their behavior is actually a win-win behavior. First of all, advertising some games can make a lot of money. Because, celebrities advertise games are equivalent to making a very useful publicity, which will attract many people to play the game, which is conducive to the promotion of the game.
Of course, the game company will also give the star a high reward in return, that is, the remuneration.
Advertising your game can increase your own visibility。Stars generally appear in front of the public because of a new work being released, or because of a certain explosion point and suddenly become popular. Of course, if some celebrities often do not appear in front of the public, then everyone will forget him, because there are really too many small fresh meat now.
And the speed of renewal in the entertainment industry is also very fast.
Advertising a game is also an opportunity for celebrities。Advertising can make celebrities appear in front of the public frequently, which is actually very beneficial to celebrities. It can increase the popularity of celebrities, which can also be regarded as increasing publicity and promotion for celebrities.
And the celebrities advertise the game not for all types of games, the games they advertise are some games that everyone may like, and they are healthy games. I may like to play games, and I hope that good games will be accepted by everyone, of course, this is to support the development of my country's game industry. So I think there's a certain amount of truth to celebrities advertising games.
Everyone does everything for a certain reason, and it is related to their own vital interests, and of course the same is true for celebrities。Promoting the game is actually a win-win situation, which is not only of great benefit to the star itself, but also an opportunity and development for the game itself.
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For them, what they endorse or advertise is the same to make money, there is no difference.
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The income of celebrities advertising games is still quite considerable, and celebrities are also people, and they will go to jobs that can make a lot of money.
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Because those games give a lot of money, and the games are safer.
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Of course, it's money, money can make ghosts grind, as long as you give enough advertising money, what reason do they have not to advertise?
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People just think that advertising games is simple and has advertising fees, and they don't think much about anything else.
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Celebrities have their own brokerage companies, and there are many things that they can't do by themselves.
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After all, in the information age, online games occupy a large market.
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First, this kind of advertising endorsement takes up less time, and second, the income from advertising endorsement is also very considerable.
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The reason behind the bright and fierce is that the game merchants give them a lot of endorsement fees, and they also feel that after endorsing this game, they will raise their own popularity, which is a win-win decision, so they will give this game a Guanghong brother.
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In order to earn advertising fees, it is also because this pure game is really fun, this game can be said to be his answer to the memories of the blind in that era, which was more popular in their era, so they advertised this game one after another.
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Celebrities endorse the game, of course, the first infiltration is to get advertising money. This kind of game endorsement comes quickly and does not account for the star's mid-term schedule, which is the case with many celebrities.
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It's real, but whether it's fun or not has to be experienced for yourself.
Good looks, low-key and connotative, no shelves, no charity without asking for returns, no scandal hype.
I remember someone interviewed him, saying that his film output is so high, it is inevitable that bad movies will affect the quality, and his answer is probably to work more while he is young, pay more, and make a little more money to help people in need. The male god of the pedestrian street is really not in vain.
Louis Koo wants to make a lot of money so that he can have money to do charity.
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A lot of browser games that seem to be particularly low-made, on the one hand, are trying their luck, waiting to be favored by which local tyrant boss. On the other hand, it is also suspected of tax evasion, as well as money laundering. Let's talk about something that is more common to everyone, like we often see a lot of movies that are not in the mainstream on the Internet.
Director the eighteenth-line, invite a third-tier star, and then invite some eighteenth-tier actors. If you want to see something but not what you want to watch, you have to act without acting. The word-of-mouth and ratings on the Internet are also extremely poor.
Is it true that the director has a problem with his head and makes such a low-end movie? No! This kind of low-cost movie is claimed to cost hundreds of millions at every turn. But after its release, the box office did not reach a million. Isn't this a loss to grandma's family? Why do you still want to shoot it?
Because where there is investment, there is flow. With running water, there is a lot of room for maneuvering. As long as it can be operated, it is easy to launder money or get tax evasion.
As with those low-end browser games, making money is only part of the story. It's better if you can meet Shenhao, and it doesn't matter if you can't meet you. They are more often used for tax evasion and money laundering.
Unclean money, large amounts of money into the game. Then, after going through the game company, it can be successfully whitewashed. The game company and the money launderer will divide the money according to the proportion agreed in advance.
It's not that as long as the company that develops this kind of game will definitely use it to launder money. But most of these low-end game companies are very suspicious.
There are many fans of big-name stars, and there are also many rich people. There are many people who spend hundreds of thousands of dollars to play a game for their idols, which is also a relatively normal situation of dressing up and being scum-resistant. The idea of a rich person is something that we ordinary people can't understand.
If there is a certain amount of money, it is just a number. The big man has money that he can't spend in a few lifetimes. As long as it can arouse their interest a little, it is also a very common thing to charge hundreds of thousands of yuan in the game.
In addition, making money is just a side of the hall. It's good luck to be able to meet the big guy. It doesn't matter if you don't meet Shenhao.
Many low-end niche game companies, making games, are used for money laundering and tax evasion. With this gray income, they earn more. Therefore, niche games can invite big-name stars, and the water in this is very deep.
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Because Dong Jian has a relatively low maintenance cost for their Naling pants, and relatively few updates, this can effectively reduce the relative cost, so as to spend a lot of money to invite Gu Tianle, Zhang Jiahui and Jackie Chan to endorse, and there are also private photos of the game from Wang Yan and forge the illusion of endorsement.
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Because the maintenance cost of the game is relatively low, and then online games are rarely updated, so the money spent on celebrity endorsements, some games will forge the hometown of the endorsement through the way of celebrities, and occasionally endorse a stupid hail of money, which can be borne by the public congratulations.
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Mainly because the maintenance cost of these online games is relatively low, these games are developed by some rich people, so they are not bad at all, so they can invite these celebrities to endorse.
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In fact, I want to make a simple classification of these stars, celebrities who are well-known and celebrities who have a certain coffee position.
Celebrities who are not well-known will definitely not let go of the opportunity to endorse, fame and fortune are both easy to understand.
However, celebrities of the level of Jackie Chan, Liu Ye and Louis Koo listed by the subject are generally more cautious in choosing endorsements.
When you reach a certain position, you have to cherish your feathers, and endorsing some games that seem to be relatively low will inevitably damage your reputation, but what prompts them to make such a choice?
Money once had a big V on Zhihu make a wonderful interpretation of the concept of commodity society: everything is a commodity, as long as the price is enough, everything can be exchanged.
Of course, we must abide by the red line of law and morality, and all exchanges must be based on reasonableness and legality.
For the celebrities mentioned by the subject, without exception, the endorsements are legendary games, and the biggest feature of this type of game is to attract money.
The young men who played legends shirtless in Internet cafes back then have now become bosses and leaders, so game dealers ran out to sell a wave of feelings through bloody legends, which proved that this way of making money was feasible.
When a lucrative game manufacturer meets a star, the endorsement contract is naturally very fat, and everything is self-evident.
Fame fame is a wonderful thing, and I break it down into two parts: word of mouth and popularity.
The two are indispensable, if there is only word of mouth, only three or five fans praise you in the sky, and no one else knows you, this is self-congratulatory.
There is no popularity, and the people of the whole country know you, but when you talk about it, you are scolded, so don't have such a reputation.
All celebrities are good at managing fame, and they must be thoughtful about endorsement games.
On the other hand, such games are more heavily promoted, which can help them expand their popularity and deepen their impression among existing fans, which is the so-called presence.
Between the trade-offs between the two, Jackie Chan made the best choice.
Game Vendor's Means.
Another reason is that game providers generally get on the bus first and then buy tickets.
First use the celebrity's materials to advertise for a period of time to form established facts, and then talk to the celebrity about endorsements.
Either the two sides cooperate, and I will send a generous endorsement fee; Or take the legal route, I have a dedicated legal team to fight a protracted battle with you.
Many celebrities chose to compromise and accepted endorsements.
All in all, the pros and cons of endorsement games outweigh the disadvantages, I also want to endorse, interested manufacturers can contact me, high-value boy free endorsement.
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Regarding the fact that the Youlai Opera Company chooses to spend huge self-funds to invite stars such as "Gu Tianle and Scum Hui" to endorse their own games, it has been common in recent years, such as "Legendary Hegemony (Lin Zicong), Legend of Pheasant (Chen Xiaochun), Greedy Blue Moon (Scum Hui, Gu Tianle, etc.)" and the magical "Fan Wei Fights the World (Fan Wei)", all of which are used as a means of promotion through a series of star effects, using exaggerated advertising words and demonic actions to carry out overwhelming publicity!
A game has just come out, and it is impossible to ask a celebrity to endorse, without that cost, the celebrity will not give you an endorsement, so what to do? It's easy to do, make one! Specifically, the image designer is asked to use the image processing software photoshps to make the star he likes to make an endorsement** to use, just start advertising to test the water, first see if the game income brought by this star is good?
If it's good, continue to use it, and if it's not good, change to a star** and continue to advertise.
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The game company has not violated the law or committed crimes, and the price is right.
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One is that they can use more popular games to promote themselves and expand their reputation. The second is that the advertising expenses of these game companies may also be very high, which is also an income.
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They endorse these games, but they are completely cheated by game producers. Moreover, the game company endorses these without my consent at all.
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One is the company's arrangement, which is involuntarily. The second is to increase their own popularity. The third is a higher endorsement fee.
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Maybe it's because it's more profitable, and it also has its own reasons.
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Make some publicity for your fame and advertise yourself.
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When the money is in place, it's fine, and nothing else is needed.
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Maybe it's for the popularity fans, or maybe it's for the money, but unfortunately I don't know why, because I'm not them, I don't know why they are like this.
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Is it all about living, economic and social.
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It can increase popularity, and the endorsement fee is not low, although there is a certain risk, but I think the advantages still outweigh the disadvantages.
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Games are very profitable, and those who are well-informed must be there to make a fortune.
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In fact, because the endorsement of game advertising is very easy, and the income is also very high, there is no need to do anything after an endorsement.
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For money. Celebrities are just a profession, and you can make money advertising games, so I did that.
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Louis Koo goes to advertise the game, I think it is a very normal thing for me, because we must know that the star has a high influence, and he can easily influence the fans who like him to do something, so many games or other commodity companies will go to celebrities to endorse, which can not only improve the communication power of their game, but also make the product sell well.
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Whether there is advertising or not, it is all played by the group of people in the game.
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Louis Koo is actually very good, his own influence is very great, he goes to advertise the game, and the game will definitely become popular.
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It's normal, it's normal for celebrities to borrow some advertisements to get income, and there is no difference between receiving game ads and fashion ads.
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Louis Koo advertises the game, and I think it's just his job as an artist, so I don't need to doubt his character and value. An artist needs to live, and that's his job.
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I think this is normal, because they are old and it is impossible for them to film, so it is okay to take on advertisements and make money.
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