What is the clothing business market? It s almost the Spring Festival, will the clothing business be

Very good. My clothes are very fashionable.

Of course it's going to be on fire! It's up to you to see what you're looking for.

Clothing wholesale rose in the early 90s of the last century, with the development of the economy, consumer demand for cheap clothing has increased greatly, and the clothing market represented by stalls and greenhouse operations came into being. In the 21st century, the clothing wholesale market is becoming more and more large-scale and formalized. But in recent years, these once bustling wholesale markets have gradually deserted, and the clothing wholesale business has become more and more difficult to do.

What is the current situation of the wholesale clothing business? To do a clothing wholesale business, it is certain to get up early and be greedy for darkness, and if you can make money, you are willing, but good business is indeed a minority. Although the business of many stall owners is good, the goods sold are on credit, and there is no cash, and they are helpless about it.

Because if you don't pay on credit, the customer will turn around and go to another store to buy it. The money earned all year round is in other people's pockets, and it is still unknown whether they can get it back. Even though the clothing wholesale business is difficult to do, and there are people who make less money and lose more money, there are still people who go forward and enter this industry.

Many people may have heard about who made money doing clothing wholesale, so they hastily took the money they saved into the pit.

Why is it getting harder and harder to do a wholesale clothing business? First of all, although people's living standards are getting higher and higher, it is strange that people's desire to consume is gradually decreasing. In the past, people would spend money when they earned it, and they would definitely buy themselves a new set of clothes during the Chinese New Year.

Nowadays, ordinary people do not dare to spend more when they earn money, because they have to save money to buy a house or pay off a mortgage.

Secondly, the annual rent of the store makes the cost of doing business higher and higher. Taking the 13th line of Guangzhou as an example, the stall in a certain area is only 1 square meter, but the monthly rent has risen to 150,000 yuan, and some people have calculated that this stall has to sell more than 100 pieces of goods every day to recover the cost. In addition to some ** stalls in the area, the rent of other locations is also every year**, and many people lament that they are not in business, but working for the landlord.

Finally, the third reason why the traditional clothing wholesale business is becoming more and more difficult is that it has diverted many customers from the Internet. Now the Internet is so convenient that you don't have to crowd people in the wholesale market, you don't have to queue up, and you don't have to worry about being fooled. Wholesale clothing on the Internet can even be refunded within seven days.

Compared with traditional clothing wholesale, the convenience provided by the Internet is enough to make customers flock to it, and it is naturally difficult to do business in clothing stalls.

For the situation that business is becoming more and more difficult every year, clothing wholesale bosses should not be easily discouraged, but should make changes in response to the trend. For example, the transformation specializes in online wholesale, for example, those who have the ability can create their own clothing brands. As long as you are willing to follow the trend, there is no difficult business, only people who do not do well.

The development status of the physical clothing wholesale industry.

The cost of stall rent is high.

The impact of transparency in the development of e-commerce.

Pain points in the physical clothing wholesale industry.

The degree of informatization is very low.

The "electric shock" is slow, resulting in costs that cannot be transferred.

The clothing industry belongs to the traditional livelihood industry, although it is not as rapid as the emerging industries such as the Internet, but it can be said that it is irreplaceable, and there is no need to worry about the bubble due to speculation, so the entire industry is actually advancing and retreating with the economic situation. It should be okay to say that it is a stable development. At the same time, it is important to note that the competition within the industry is very fierce.

China's garment industry is now in the transition stage of striving to develop its own brand, and in the past two years, it has been affected by prices, and OEM production has been very difficult to do. The scope of how to enter the landlord is somewhat wide, and the angle is different according to the size of the investment.

1. Brand clothing tail merchant, do OEM production.

When accepting orders for brand clothing, clothing manufacturers will always produce a certain amount of excess clothing, and the excess clothing is called tail goods.

2. Brand ** companyGuangzhou KariyaOr the inventory of the first business, which is the backlog of out-of-season inventory of these clothing manufacturers, some of which have been withdrawn from the counter, and some have not even been put on sale.

3. Broken color and broken code clothing, take the goods directly from the clothing company, or get the goods from foreign brokers, mainly the broken code clothing products left when the brand-name clothing is sold, and then sell them at low prices. This kind of foreign trade is the mainstay, and domestic brands are relatively rare to take goods like this.

For the clothing and other retail industries, there are so many categories and styles, when doing retail stores, how to use the best strategy on different products to win the market?

Product First Principle: The principle of three-equal portion pricing.

1 3 products do not make money or even lose money.

1 3 The product is sold with a small profit or guaranteed capital.

1 3 The normal profit of the product is a windfall profit.

As long as you are good at product pricing, then the sales performance will be more and more prosperous.

The second principle of the product: the five functions of the product.

1. Drainage products attract customers to the store.

2. Profit products really make the performance burst.

3. Popular products promote customer transactions.

4. The active products are only for activities and are not included in the normal sales system.

5. The image of the product makes customers remember you deeply.

After the two principles of the product are clearly positioned, it is time to bite the first.

Friends who have done clothing retail know that 10 years or 20 years ago, the trend of price bargaining prevailed, especially in the wholesale market, and the price cut in half will also suffer, and consumers are consuming with suspicion and panic.

Nowadays, whether it is a brand store or a group store, it must be priced and sold, and there is no harm in it.

If the pricing is done well, customers will not wait for consumption, and the transaction efficiency is high, the connection rate is high, and they are willing to spread word of mouth, and the production safety management is safe.

It's really hard to do the clothing retail business now that it's being impacted online, but it's not impossible. Nowadays, everyone is a self-a**, and they can advertise for themselves very well, and the popular small ** is a good platform, and many people have turned to this new leader.

Sell with thin margins, ensure quality, and pull more repeat customers, so that when the economy recovers, there will be many repeat customers.

The peak season for clothing sales is coming.

When customers enter the store to buy, they hope to be able to buy clothes that suit their taste, skin color, and body shape, but in fact, most customers are not clear about what kind of clothing they are suitable for, so they must understand customer needs and let customers take the initiative to buy. Let customers understand the fabric, production process, price of clothing, expensive and cheap, calm and unrestrained style, to have a basic analysis of customers entering the store, it will be better than rushing forward to recommend it. Hope it helps.

Hello. The purchase of clothing should be marketable and appropriate, referred to as "double suitability", which is the key that businessmen must grasp. To operate clothing, it is necessary to be marketable and moderate, but it is difficult to grasp the "accurate" of the two.

Many investors who open stores for the first time have suffered big losses when they buy clothing for the first time because of their inaccurate vision, and some people even laugh and say: the first batch of goods to open a clothing store will be backlogged, so it is best to buy less goods in the first batch. Clothing Sales Recommendation Tips:

When explaining the product to the customer, you should sincerely recommend suitable clothes for them according to the customer's actual situation, and ponder his personal interests. 3. Accurately state the advantages of various types of clothing. When explaining and recommending clothing to customers, it is necessary to compare the differences between each type of clothing and accurately explain the advantages of each type of clothing.

4. Cooperate with gestures to recommend to customers, praise appropriately, do not praise excessively, and avoid rebellion. 5. Match the characteristics of the product. Each type of clothing has different characteristics, such as function, design, quality, etc., and the different characteristics of clothing should be emphasized in the process of clothing sales.

6. Focus the conversation on the product. When recommending clothing to customers, it is important to find ways to draw the conversation to the clothing and pay attention to how customers react to the clothing so that it can lead to sales at the right time.

The solution is: play the sign of price reduction.

And then add an inflated price, which is a common technique used by many businessmen. Then you sell your clothes, and you should spread them. Absorb the popularity first, because you also know that you are a small county town.

The level of consumption is also limited.

The loan you should take is in line with your spending in your small county.

I also make costumes.

But the business in the past two years has really not been good.

First, clarify your product style, consumer group, and investigate the best sellers in your market. Because the styles of products sold on different floors in different markets are different, the goals of customers are very clear, most of the customers of trendy brands will not go to the leisure area, and business customers will not go to the Liangzai area to buy goods.

Second, after determining your style, the next step is to assemble the goods yourself or design it yourself! If it is an independent design, it will be half a year earlier than the development time of the market, and the winter model will be opened in the summer, and the summer model will be opened in the winter, like most of the winter clothing is in 6

Orders will start in July, during this time most customers will come to select and research, to ensure that your products have been developed during this time, so that customers have to see! Some customers will place orders, and some don't choose to stock up on your own to see the customer's reflection! If it's the second batch, then you're 6

In July, you will go to the primary wholesale market to see samples or research, and if appropriate, you can set a small part to try the effect, and the first time you pay more and less, and increase your efforts after measuring the style that customers like!

Third, your sales team should have relevant practitioners and bring their own customers, which will save related costs! Designers must have the ability to respond quickly, and those who buy and pick up the version must have a unique vision!

Fourth, your funds should be enough for you for 3-5 months, even if you don't make money, it will not affect the normal development of business, doing clothing wholesale is a long-term business, it is impossible to make a windfall at once!

Fifth, the last is to ensure the number of inventory, often take inventory, make clothing to make money depends on the inventory, don't do a year of money in the inventory. If it is not easy to sell, it will be dealt with as soon as possible to make room for the money that is easy to sell.