What is the difference between soft power and hard power in enterprises, and which expert in busines

The soft power of an enterprise is relative to the hard power of an enterprise, and the hard power is the strength composed of materialized elements. For example: factories, equipment, office buildings, etc.

Soft power, on the other hand, refers to the strength composed of non-materialized (invisible and intangible) elements, which is the ability to integrate and use hard resources and improve their efficiency for our own use, and the ability to make hard power more efficient. For example: employee concept, corporate innovation, team execution, brand appeal, strategic choice, resource integration, corporate culture persuasiveness, etc.

It is a key capability that ultimately maximizes the operational effectiveness of the enterprise. In the modern enterprise management training, Professor Li Wei's core system of enterprise soft power is the most systematic and effective. From a state-owned enterprise to an academic institution, from a practitioner of enterprise management to a researcher of management academics, from an expert of the International Labour Organization to the head of an academic institution, he has accumulated rich practical experience in management in the enterprise, and has perfected the theoretical structure system of the system in the academic institution.

Years of research on a large number of different types of enterprises have allowed him to accumulate solid ability to solve practical problems. He always penetrates the essence of complex management concepts in one sentence, which is simple, vivid and wise, and can deeply touch the heart, so that students can have an epiphany in happiness. Especially in the field of president education, he is respected by the students as "president mentor".

At the end of the course, all the participants bowed and thanked them.

I am He Xinfang from Wuxi Class 1 Taizhou Zhongyou Real Estate. Mr. Li Wei said, "The best products sold in the world are not the best products, but the products with the best sales system design." When I went back, I experimented with the worst group in the company, and redesigned the sales system according to the teacher's instructions, and the worst group became the number one performer, which was beyond my imagination.

Thank you, Mr. Levi! Looking forward to the results of the whole system!

The system has two main characteristics: it runs automatically and is self-healing. The core system of enterprise soft power is the fundamental system of an enterprise, like the root system of a tree.

How big a tree can grow depends on how well developed its root system is. After the introduction of the enterprise through the counseling micro-consultation, the enterprise will become healthy and realize the automatic and spontaneous introduction, so that the system can drive the enterprise, liberate the boss, and let the boss do what he should do.

Summary. Corporate soft power is a non-materialized element relative to hard power.

Corporate soft power is a non-materialized element relative to hard power.

Hard power is an element that exists in the form of materialization, and it is an objective standard to measure the strength and strength of an enterprise, such as: enterprise facilities, capital auction history, personnel, economic scale, etc. Soft power is the ability to integrate and use hard power, an indispensable supporting element for enterprise development, and a key ability to maximize the operational efficiency of the enterprise in the end.

In the enterprise, there are two soft power elements opposite to the hard power (thing), namely people and things (management activities), people are divided into decision-makers and managers, and things are divided into tangible and intangible.

1. Source power.

Intangible management in relation to decision-makers. The self-pursuit and self-transcendence of entrepreneurs, as well as the construction and mechanism design of the core team of entrepreneurs, constitute the power source and core lifeblood of whether an enterprise can build a long-lasting business.

2. Planning.

Tangible management in relation to decision-makers. The ability of entrepreneurs to foresee the future situation, the systematic planning of long-term goals and the integration of various resources are the basic guarantee for the long-term stability of enterprises.

3. Charisma.

Intangible management related to the performer. Charisma is the ability to infect and call on business people and related interest groups to move forward for a common cause and belief. Within the enterprise, it unites people's hearts, controls human nature, shapes employee behavior, and urges employees to work automatically and spontaneously to achieve a common vision with its strong appeal and appeal; Externally, it is the power to attract external attention and recognition through brand extension and social responsibility, thereby increasing credibility.

4. Execution.

Tangible management in relation to the performer. The level of enterprise execution directly reflects the comprehensive ability of the enterprise to respond to changes and integrate into the competition, and is the concrete embodiment of the soft power of the enterprise in the front line of competition. The key to the improvement of enterprise execution lies in the cultivation of basic personnel skills and the construction of the overall execution system, and the harmonious matching of the two bursts out of efficient enterprise execution.

5. Consensus.

Intangible management that turns the dream of the decision-maker into the ideal of the executor. Through organizational behavior, the enterprise enables team members to eliminate differences and reach consensus on organizational goals and decisions, so as to ensure the ideological unity of enterprise members.

1. Synchronize actions to transform a large number of gray "unspoken rules" into quantitative and transparent "explicit rules".

6. Control power.

Transform the decision-maker's plan into the tangible management of the executor's daily action plan. For large and medium-sized enterprises that are growing rapidly and have a certain scale, how to effectively control the operation process of the enterprise? How to ensure that enterprises avoid the four traps of "disorder, disorder, imbalance, and discontinuity" in rapid development?

Enterprise management and control, starting from practical management and control tools, find the right point, grasp the key points, and improve the safety factor of enterprise operation.

With these capabilities, the enterprise will present a state of efficient management, internal harmony and excellent performance. At the same time, it has a leading position in the industry, enjoys a good brand reputation and credibility in the society, so as to become a respected enterprise that promotes social progress and economic development.

On December 18th, Huizhi Media will join hands with Mr. Qin Shuo, vice president of Shanghai Oriental Media Group, general manager of CBN Media and general manager of CBN, who has been regarded as "corporate mentor" and "100 young figures who will influence China in the future", who has been regarded as "corporate mentor" by many corporate decision-makers, and Mr. Qin Shuo, general manager of CBN Media and general manager of CBN, in Shenzhen to systematically interpret the evergreen code of enterprise foundation - the systematic construction of enterprise soft power, and share this high-level thinking feast with entrepreneurs.

Under the new situation, the construction of corporate soft power is not only the construction of corporate social responsibility, but also the establishment of corporate culture system, the improvement of talent training mechanism, the grasp of enterprise scale or growth rate, the systematic planning of long-term goals, and the change of the concept of inferiority of entrepreneurs.

Corporate soft power is a non-materialized element relative to hard power. Hard power is an element that exists in the form of materialization, and it is an objective standard to measure the strength and strength of an enterprise, such as: enterprise facilities, capital, personnel, economic scale, etc.

Soft power is the ability to integrate and use hard power, which is an indispensable supporting element for the development of enterprises, and the key ability to maximize the operational efficiency of enterprises.