Situation and Policy Examination The concept and connotation of cultural soft power

The view of international relations has shifted people's concern from tangible "hard power" such as territory, armaments, armed force, scientific and technological progress, economic development, geographical expansion, and military strikes to intangible "soft power" such as culture, values, influence, moral principles, and cultural appeal. The concept of "soft power" was developed by Joseph Jr., a professor at Harvard University in the United States. Nai brought it up.

In 1990, he published a series of books such as "The Nature of Power in a Changing World" and "Soft Power" in the journals "Political Science Quarterly" and "Foreign Policy", respectively, and published the book Bound to Lead: The Changing Nature of American Power (Chinese translation "Can the United States Lead the World") put forward the concept of "soft power". Joseph.

Nye pointed out that a country's comprehensive national strength includes both "hard power" manifested by economic, scientific and technological, and military strength, as well as "soft power" embodied by cultural and ideological attractiveness. "Hard power and soft power are still important, but in the information age, soft power is becoming more prominent than ever. The term "soft power" in China stems from a report by an American journalist that means "a kind of respect or fascination with China's recent successes, and the natural growth of its influence."

Yu Guoming, a professor at the School of Journalism at the Chinese People's University, pointed out: "There are two kinds of strength in a country, one is hard power and the other is soft power. Hard power usually refers to a country's GDP, hardware facilities, etc., while culture, institutions, media, etc. are called soft power.

Refer to Joseph. Nye's statement in the book "Can the United States Lead the World" shows that we can combine soft power and cultural soft power.

It can be summarized into four aspects of influence, namely, cultural influence, ideological influence, influence in institutional arrangements and influence in foreign affairs, all of which must be manifested through mass communication. It should be said that in recent years, with the growth of China's national strength and communication strength, China's influence in the above aspects has been greatly improved - China's language and culture have been valued around the world; The "China model" and "Beijing consensus" have become topics of conversation among Western scholars and politicians. China's awareness of participating in the formulation of international rules is growing; China's ability to mediate, coordinate and appeal to the international community in handling international relations has improved, which are important manifestations of the gradual improvement of China's soft power. Language is the basis of information dissemination and an important indicator of a country's soft power.

The reason why the United States has been able to market all kinds of cultural products, along with values and lifestyles, to the world is that in addition to the support of national strength, it mainly relies on language superiority, which is also an important indication that the United States is "still strong" in its soft power. In order to safeguard their own linguistic and cultural interests and expand their share in international communication, many countries are currently implementing their own language strategies in a planned manner and striving to expand the international influence of languages.

Together. Situation and policy.

A certain culture is determined by a certain economy and politics. It is necessary to strengthen China's economic and political construction, raise the "hard power" of the imitation people, and lay a solid foundation for enhancing the "soft power" of culture;

Take cultural construction as an important strategic task of socialist modernization, and stimulate the vitality of the whole nation's cultural creation;

Inherit China's excellent traditional culture, on the basis of inheritance, "take its essence, remove its dross", "push through the old and bring forth the new, reform the old and bring forth the new".inject the spirit of the times into traditional culture and carry out cultural innovation;

Absorb and learn from the excellent cultural achievements of other nations, "face the world, learn from others' strengths", "take me as the main, for my use".On the basis of cultural exchanges and references, we will launch a new culture that integrates a variety of cultural characteristics;

Based on the practice of socialism with Chinese characteristics, focusing on the growing spiritual and cultural needs of the people, adhering to the direction of advanced culture, and developing socialist culture with Chinese characteristics;

Vigorously build a socialist nuclear value system, enhance the attractiveness and cohesion of socialist ideology, and promote the great development and prosperity of socialist culture;

Develop educational, scientific, and cultural undertakings. support public welfare cultural undertakings, develop cultural industries, and encourage cultural innovation;

With the help of mass media and other means, we will take the initiative to promote Chinese culture to the world.

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……The number of views should exceed 10,000 Ahh

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Compared with economic strength, the importance of cultural soft power is not prominent. Good bend ().

a.That's right. b.Mistake.

Correct answer: B

The following statements about "cultural soft power" are correct ().

a.Moral construction is the soul of cultural soft power and the focus of cultural soft power construction.

b.Cultural soft power has increasingly become the key to competing for the commanding heights of development and the commanding heights of morality.

c.The competition of soft power is essentially a competition of core values represented by different cultures.

d.More and more countries have established the promotion of cultural soft power as a national strategic balance.

Correct answer: BCD