What are the marketing strategies of brand marketing, what are the brand marketing strategies

Brand marketing. At a high level, it is to show the image, popularity, and good reputation of the enterprise to consumers or customers, so as to form a brand image of the company's products or services in the minds of customers and consumers, which is brand marketing.

Brand marketing strategies are:

1. Emotional marketing.

2. Experiential marketing.

3. Implant marketing.

4. Word-of-mouth marketing.

5. Event marketing.

6. Porcelain marketing.

7. Hunger marketing.

8. Intimidation marketing.

9. Affiliate marketing.

10. Take advantage of marketing.

11. Content marketing.

12. Event marketing.

In short, brand marketing strategy is a marketing strategy with brand output as the core, including the planning of brand spiritual concept, the planning of brand visual image system, and the planning of brand space image system.

Planning of brand service concept and action plan, planning of brand communication strategy and brand channel strategy, planning of public relations and event marketing strategy, etc.

There are four types of brand marketing strategies:

1. Brand personality.

The core value of the enterprise needs to be demonstrated through the brand personality, which is also the key point for consumers to quickly identify the brand. Therefore, the first step in brand strategy marketing consulting is to determine what kind of personality the brand is.

No matter what brand marketing needs to be based on the market, when designing the brand personality, it is best to be able to conduct market research on the industry, and then integrate their own brand characteristics, product characteristics and other factors to name the brand, packaging, etc.

2. Brand communication.

Brand marketing is also known as brand promotion, which includes almost all forms of advertising promotion, communication objects, channels and various activities. Brand communication is in the middle process of brand marketing, and it will also have a decisive impact on the level of brand awareness.

A good brand communication method can not only make the brand quickly gain high visibility, but also help the product sales, so as to maximize the brand value. Therefore, when enterprises carry out brand marketing, they should look at the characteristics of their own brands, and then choose more appropriate channels to disseminate, so as to achieve better results.

3. Brand sales.

Brand sales is also the same as brand communication, in the middle of the brand marketing link, brand communication is more inclined to advertising and advertorial communication, and brand sales is to manage the brand itself, brand sales include all kinds of activities.

4. Brand management.

Brand management is also a link that needs to be maintained for a long time, and we can think that brand management runs through the entire brand marketing. Because brand marketing also includes the establishment of the brand team, the formulation of the marketing system and the maintenance of the brand, this link has a huge impact on the duration of brand marketing.

As follows:

1. Seize favorable business opportunities.

When the market tends to be saturated and relatively mature, products and marketing methods continue to become homogeneous, the difficulty of market segmentation increases, and the difficulty of competition also escalates. Underdog brands have fewer opportunities to stand out in the mature phase of the industry.

Many companies have chosen a different path, creating a market and firmly controlling it. The law of preemption believes that discovering a new market and capturing it quickly is more important than anything else. There are three ways to create new markets: new products, innovation in marketing methods, and methods of use.

2. Take advantage of us.

Many successful companies only focus on their own strengths and do not get involved in other supporting industries. Under the condition of limited resources, in order to obtain a greater advantage in the competition, the enterprise breaks through the tangible boundaries of the organization, only retains the most critical part of the enterprise, and virtualizes other functions, and makes up for it with the help of external resources and forces in various ways, the purpose of which is to make a rapid response to the market most effectively in the competition.

3. The development trend of new brands.

The difficulty of the operation of the new brand is: first, strategy, and second, effective and sustainable methods. The degree of newness of creativity determines the attention and promotion effect of the event.

Due to factors such as different views on new events in society, the reactions and countermeasures of competitors, and the direction of reporting, it is difficult to achieve results once a novel event occurs. Therefore, when planning novel events, it is necessary to pay attention to process control and rapid response, and do a good job of negative impact on the brand.

Brand marketing strategy: stable and sustainable development.

On the surface, a leading brand seems unbeatable and unassailable. In fact, leading brand enterprises are not as flexible as small enterprises; uneven development of different countries; The product line is long, and the development of different products is uneven; Because leading brands have to consider the national market, it is difficult to develop the right products and formulate the right brand marketing strategy according to the local situation.

Today, when the commercial value of the brand field is becoming more and more important, can we use this to attract more customers and lay a solid marketing foundation? In fact, many effective ways to pry open thousands of pounds of boulders often need to find the key point and dial the strength of the four pairs.

Brand Marketing Strategy:

1.Establish a strong sense of brand marketing.

First of all, the brand positioning, brand positioning determines the differentiated competitive advantage that coincides with the consumer's mind, and produces the information that can be accepted and accepted by consumers, which is the foundation of the entire brand marketing strategy. The operators of enterprises, especially those of large enterprises, should judge the situation and seize the opportunity in a timely manner to implement and promote the brand marketing strategy of the enterprise.

2.Select the right market positioning and establish a brand marketing strategy.

Accurate market positioning is based on market segmentation, and these market segments are evaluated in order to determine the target market that the brand should target. The scale of potential demand in a market segment is determined by factors such as the number of potential consumers, ability to pay, and elasticity. In order to determine the potential demand size of the market segment, it is necessary to conduct a quantitative trend analysis of these factors.

Another factor that determines the actual capacity of a segment is the potential competitors of the segment. It mainly includes competing brands in the same industry, alternative brands, potential new brands, etc.

3.Use capital management to speed up brand development.

The use of international practices for capital management, through mergers, acquisitions, transfers, franchises and paid use and other methods, grafting and the introduction of ready-made brands, in order to accelerate the pace of brand development.

4.Implement large-scale and intensive management.

Brand marketing strategy requires large-scale, intensive management, for which enterprises should further extend and expand the development of the brand, can be chain management, franchise management, enterprises can also form a large-scale and intensive brand production through OEM production.

5.Create an excellent development environment.

Enterprises should also have a good external environment to implement and promote brand marketing strategies, especially to win the best policy support. Through the coordination of relevant departments, we should break the existing "walls" of local protection, monopoly, and secession, and seek legal protection and have a legal protection environment for intellectual property rights.

The strategy of brand marketing includes four: brand personality, brand communication, brand sales, and brand management.

1. Brand personality: referred to as BP, including brand naming, packaging design, product **, brand concept, brand spokesperson, image style, and brand applicable objects.

2. Brand communication: referred to as BC, including advertising style, communication object, strategy, advertising activities, public relations activities, word-of-mouth image, terminal display (in communication, BM is different from integrated marketing communication, BM's ** can be a single **, or several ** combinations, completely according to market needs. ）

3. Pinfu virtual brand sales: referred to as BS, including channel strategy, personnel promotion, clerk **, advertising**, event marketing, preferential rewards.

4. Brand management: referred to as BM, including team building, marketing system, brand maintenance, terminal construction, morale incentives, channel management, and dealer management.

1. Non-differentiated market strategy. That is, enterprises do not consider the differences of market segments, and use one product to face all consumers, clothing stores. Enterprises that adopt this strategy look at the entire market as a whole, do not segment it, or decide to target the entire market after the company has done the work of segmentation.

The advantage of this strategy is that it saves costs. However, there will be many difficulties in the specific implementation. It is difficult for ordinary companies to develop products that satisfy all consumers.

Companies that practice undifferentiated marketing generally provide a single product for the largest segment of the market, and when several companies do this at the same time, there will be fierce competition in the largest market segment, and the needs of the smaller market segments will be difficult to meet.

2. Differentiated market strategy. That is, to adapt different products to the needs of different consumers. The advantage of this strategy is that it can meet the needs of different consumer groups, improve consumers' trust in the enterprise, enhance the competitiveness of the product, and help the enterprise expand sales.

At the same time, because an enterprise can achieve good marketing results in several market segments, it is conducive to establishing a corporate image and improving customers' trust in the company's products and purchase frequency. The downside of this strategy is that costs and selling expenses increase significantly. Therefore, when adopting this strategy and strategy, enterprises must be cautious and calculate whether the cost can be worth the increase in profits.

3. Concentrated market strategy. It is a special strategy to use one or a few products and marketing solutions to meet the needs of a small group of special consumers. The advantage of this strategy is that it can save money and use it, and you can concentrate on creating and maintaining famous brands.