How to do the promotion of soft articles on Laimei.com? What are the steps to publish the soft artic

Advertorial promotion first determine the manuscript, and then be willing to **, and then publish it to see the effect.

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The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Prepare the article first, then choose a suitable one, and finally upload the article.

Register-Top-Charge-Select-Post-Feedback.

Register, log in, select**, publish - headline advertorial.

1. Product advantage analysis: First and foremost, you must be familiar with the product enough. It is necessary to comprehensively analyze the product and compare it with the same type of product, sort out the advantages and disadvantages, and formulate a network promotion plan based on this, and carefully plan the promotion channels, promotion methods, and copywriting.

2. Consumer group analysis: Secondly, it is necessary to have a sufficient understanding of the target group of the product, investigate clearly, analyze the attributes of consumers, the needs of users, and what channels users can find relevant products through to ensure more accurate promotion.

3. Title tactics: Whether an advertorial looks good or not, the first thing to look at is the title. If the title is not attractive enough to immediately catch the reader's attention, especially the advertorial on the Internet, the unattractive title will not have a click-through rate, and no one will find the content without a click-through rate.

4. Simplified text: In fact, everyone's life is very busy now, so when you choose a long speech when you publish the soft article, I believe that you have no way to have patience and read carefully, in this case, you will choose to give up reading for the first time, so when choosing corporate marketing, we should not write the process of the article, sometimes the text is capable, concise is a very important method, which can facilitate the reader to quickly browse the entire article, but although the article is short, Be sure to get to the core.

5. Keep up with hot spots: In fact, you must combine hot spots when publishing soft articles, so as a marketer, if the selected article has nothing to do with hot spots, it is said that everyone must effectively combine them when writing, only in this way can it bring a better effect.

Laimedia.com is still quite reliable, not only the fee is cheap, but also all kinds of ** and self can be selected. The package is included, and the manuscript is published quickly.

Find an agent, spend money, and buy a portal.

Send to authoritative and influential portals**, vertical industry stations, etc., such as Xinhua, CCTV, etc.

In fact, there are more stringent rules since the release of the first article, so if we want to publish the advertorial, we also need to make adjustments in time, and we also need to make reasonable arrangements according to the customer's preference.

1. Simplify the text.

In fact, everyone's life is very busy now, so when you choose a long article when the advertorial is published, I believe that you have no way to have patience and read carefully, in this case, you will choose to give up reading for the first time, so when choosing corporate marketing, we should not write the process of the article, sometimes the text is capable, concise is a very important method, which can facilitate the reader to quickly browse the entire article, but although the article is short, we must master the core.

2. Keep up with hot spots.

In fact, when publishing the advertorial, we must combine the hot spots, so as a marketing staff, if the selected article has nothing to do with the hot spots, so in view of the fact that we must effectively combine when writing, only in this way can we bring a better effect, we must stand on the shoulders of giants, in order to truly bring the advertorial marketing to the extreme, and effectively improve the success rate of the advertorial release to bring a better effect.

What is the effect of advertorial promotion on the ** platform? In general, I think that advertorial promotion is carried out on the ** platform. This effect is very good.

Now it is generally charged, you need to contact the platform you want to publish, they all have a dedicated person to provide services, and there is a set of ** standards.

There are a lot of self-leading advertorial promotion platforms, especially in the past one or two years, there are more and more self-leading platforms, as long as the traffic is okay with the platform, basically the self-a** platform has been launched, but because there are too many sails and laughs, Jin Suitui will not explain all of them to you, mainly extract out the explanation of a few large platforms, so what are the self-a** advertorial promotion platforms? The following brocade pushes to give a detailed introduction to the big beard sedan car roller.

1. Baijia.

Baijia is its own ** platform, its advantage is that registration is simple, and the articles published at the same time can be synchronized to the various channels of the Baijia platform, I believe everyone is also very clear, the traffic is relatively large. Therefore, publishing articles on this platform can add a good degree to the brand, and at the same time, the published articles are easy to be included and can get a certain ranking.

Sohu belongs to the Sohu News platform, and because Sohu is an Internet company to do it relatively early, so the authority and popularity of the platform are also well known, and the articles sent out by Sohu are easy to be included, so many people who do promotion and publicity like to publish their own advertising articles in Sohu, and it is easy to bring customers in the later stage of the ranking after the inclusion of the pants.