What should be done in news advertorial marketing?

1. News advertorial marketing is a form of advertising with the strongest vitality. It is also a very technical form of advertising, advertorial is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company compared to the hard advertisement. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

By the time you find out that this is an advertorial, you have already fallen into the trap of well-designed "advertorials". What it pursues is a kind of spring breeze and rain, moisturizing things silently.

2. Low cost brings great benefits. **The charge for advertorials is much lower than that of hard advertising, and the input and output of advertorials are more scientific and reasonable when the funds are not very abundant. Therefore, enterprises are willing to test the water with advertorials from all angles, so as to make the market start quickly.

The general news advertorial platforms are familiar to everyone, such as: People's Daily Online, Tencent, NetEase, Sina, Sohu and other portals**, as well as a series of local portals and news**. The weight is extremely high, and it can achieve the role of propaganda very well.

If you want to do advertorial marketing, you can choose (Q**) It's very good.

News advertorial marketing promotion is the need to set up a theme and also need to have core keywords, some articles do not have a theme idea, generally, this type of article itself has no practical significance, even if the user relies on the nature of the reading will not have substantive significance, when writing the article is to set the core keywords, so that it is easier to continue to spread the advertorial is the need to have a story plot, to combine the hot spots of the society. When writing, the plot should be as tortuous as possible, you can describe a touching storyline, and you can also enter the ** sense marketing, these are all writing skills.

2. What are the problems to be paid attention to in the marketing and promotion of advertorials?

Advertorials need to think from the perspective of consumers, don't be narcissistic, and use your own ideas as the ideas of the public, so as to just impose your own thinking on consumers. Advertorials need to appear experienced, not too verbose. But the focus should be fresh, which is a test of writing skills.

The above introduces how to do a good job in news advertorial marketing and promotion, advertorial marketing and promotion are very flexible, you need to determine the goal first, find the masses on the surface, find a suitable publishing platform with different forms of presentation, and then publish the article at the right time, so as to form the effect of marketing promotion, and it is easier to disseminate. There are also certain skills in product and brand communication, and they should not be confused, which will cause readers to have a bad sense of reading, and may also have a bias against brands and products. Therefore, we must do a good job of positioning, thinking and logic in making drafts and reviewing.

Advertorials come in a variety of forms, and the language style is varied. It can be published to different platforms, and some are news advertorials, so that the audience will be wider and have a certain authority.

I have been engaged in promotion work for several years, and I have some experience, and you can find me if you have any questions in this regard! Welcome all the gods to exchange and learn together.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

The news style advertorial is not an ordinary self-leading advertorial, but through the form of news reports or news commentary analysis, the advertisement is naturally interspersed in the article, that is, the combination of the advertorial and the news, and the advertorial and the news are properly combined. The concealment of the form and the suspense, completeness and visibility of the expression of the news soft text grasp the psychology of consumer service and play a very important role in the publicity of the enterprise. News soft text is the best way to advertise it, whether it is entertainment catering or clothing, shoes and hats, you can use the form of soft text news to do publicity, and the vast majority of successful cases also prove this point of view, so news soft text marketing is the most practical marketing tool in today's society.

The main roles and advantages of news advertorial promotion are: 1. Very cost-effective. The cost is much lower than hard advertising.

2. Strong credibility. The news information released by the third-party platform is extremely objective and authoritative. 3. Strong timeliness.

The latest events will make the audience more interested in paying attention and may be spread by word of mouth. Even if it is posted on a non-** platform, it will also receive the attention of many people. Broadly speaking, every molecule on the Internet is **.

4. It can be continuous. Advertorials can be written continuously to form a series. Of course, with the combination of text and **, the hard wide can also become a series.

But it is still inseparable from words. 5. Great preservation value. Whether it is a plane**, or a network**, the published advertorial is easy to retrieve, especially the network**, as long as the advertorial is published to the **server is not closed, with the search engine old loss, the advertorial is like dusty old wine, the longer the precipitation, the greater the value.

6. The audience is highly targeted. The advertorial operation is flexible, and it can be written for dealers, end customers, and investors. More acceptable to consumers.

Advertorials can explain real and reliable events to the public clearly, so they are more likely to be accepted and trusted by consumers.

For people who are familiar with the new ** marketing, advertorial marketing must be no stranger, and even many people hope to bring higher traffic to enterprises through advertorials. The most important part of the advertorial is the writing of the advertorial, which is profound, concise and easy to understand, which can silence people's thoughts in the subconscious. In this way, through long-term publicity, potential users can be more convinced of the strength of the enterprise, so what skills and methods are needed for advertorial writing?

1. Title. A good title can quickly catch people's attention, and at the same time, a eye-catching, interesting, and suspenseful target can make the advertorial stand out from the crowd of information, which is also the first step to do a good job in advertorial marketing.

2. Ideas. In the concept of new marketing, the writing of advertorials needs to have a very clear idea. The content of the article is clear at a glance, and it is also more convenient for readers to accept and understand.

Usually in the case of bright rolling, the writing of the advertorial can be in the form of subheadings, through this typesetting, readers can more clearly understand the content of the article, so as to form their own impression in their own minds.

3. Language. Because advertorial marketing is aimed at the general public, Yiren Network will avoid the obscurity of language in the writing process. In layman's terms, the language of the article should be easy to understand and easy for readers to understand, which can not only save readers' reading time, but also achieve the purpose of implantation in a short time.

4、**。**The effect shown by Jumao is far more pleasing to the eye than a pure article. It can not only make people more interesting in the article, but also allow readers to understand the products and objects of marketing more intuitively.

5. Advertising. Advertorial marketing is originally a gentle marketing method, so in the process of writing advertorials, it is necessary to clearly know the needs of potential users, and naturally embed advertisements into the article to achieve the ultimate goal.