What is the function of advertorial ad templates, and how can I write high quality advertorials?

Types of Advertorial Writing.

1. Story, as the name suggests, is to bring out the product by telling a complete story, so that the "halo effect" and "mystery" of the product cause a strong hint to the consumer psychology and make sales inevitable. Storytelling is not the goal, the product clues behind the story are the key to the article. The conditions for writing a good story include an attractive title, a reasonable product introduction, an appropriate number of words, etc., typical examples are "A Divorce Case Caused by a Lion", Yunnan Baiyao's advertorial, etc.

2. Public relations is helpful for enterprises or institutions to deal with internal and external public relations relations and convey all kinds of information to the public, this type has high requirements for the overall framework, logic and writing skills of the advertorial, and the following points need to be noted.

1. Pay attention to the psychological interaction with the reader, so that the reader feels very cordial.

2. Give a catchy, simple and clear title.

4. Interesting, let others decompress in a busy life.

5. The article can be regarded as a carrier of emotional communication, a carrier of knowledge dissemination, and a carrier of humorous discourse.

In short, the content must be able to show the value of advertorial marketing.

3. Brand In the information age, to have a far-reaching impact on consumers, the network has become an effective path, which can not only be used in the promotion and sales of enterprise products, but also effective even if it is used for the construction of corporate reputation. Of course, there are many ways to build a good reputation, but networking has always been a very important part of the company's corporate PR efforts. And management guru Drucker once predicted that the future marketing industry will be a public relations-oriented brand communication era.

In fact, this prophecy is being fulfilled, which is brand advertorial marketing, which helps brand building, accumulating brand equity, and shaping brand image.

Isn't it okay to find a public relations company, save time and effort, and don't spend much money. The cooperation between our company and Snow Media is very good, and every time we publish and promote, we can achieve the results we expect. They have thousands of first-hand resources in China, with wide coverage, and have publishing resources in some large portals, local information ports, and network professional portals; The most important thing is that they are not a simple publishing platform, not the kind that will not do anything after sending you a manuscript, they will provide you with perfect service and planning, quality and efficiency.

How to write a circle advertorial.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

Advertorials are the soft culture of the promotion target.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early definition, which is the so-called paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.