How to write a VI plan, what is the VI design plan

Brand VI (Visual Identity) design planning is an important process for an organization or company to establish its own brand image. The following are the components of a brand VI design proposal:

Company Organizational Profile: Introduce the company's history, goals, and core values, as well as why brand vi design is needed.

Target audience analysis: Describe the company's main audience groups and their needs and characteristics in order to confirm the design style and visual elements.

Brand Vision and Mission: Clarify the purpose and future development direction of the brand in order to determine the basic concept and core elements of the brand VI.

Logo Design: Design elements such as colors, fonts, shapes, proportions, and typography of the company's logo to ensure the uniformity and recognition of the brand.

Color design: Choose a color match that is suitable for the company's brand, and formulate corresponding color matching specifications to ensure that the color tone and brand image can be maintained on a variety of **.

Font design: Choose a font that fits your company's brand, including font styles for the main title and subheading.

1. Open VI first.

2. Then enter the open file.

3. The experiment file has been opened.

4. Then keep the cursor in the middle of 2.

5. Then enter y0, move the cursor to the next line, and press the P key to paste to the next line. Frank answer.

6. Then enter y$, move the cursor to the next line, and press the P key to paste to the next line.

Note: After the system prompts the symbol to enter the loose rubber vi and the file name, after entering the Ranghui VI, it is in command line mode (commandmode), and you need to switch to insert mode (insertmode) to be able to enter text.

VI (Visual Identity) design is an important means of corporate external communication, and its purpose is to create a unique brand image and enhance corporate influence and competitiveness through the construction and standardized use of visual elements. VI design planning scheme refers to the detailed work involved in the early planning stage of VI design, and the following is a brief introduction to the steps and content of VI design planning plan.

Requirements analysis. First of all, it is necessary to understand the needs of customers, clarify their brand positioning, market situation, target audience and other information, and also need to analyze competing brands to find differentiation points and provide reference for subsequent design.

Brand positioning. According to the results of demand analysis, determine the target market, product characteristics, cultural connotation of the brand, etc., and carry out brand positioning on this basis, and clarify the core concept and appeal of the brand.

Design ideas. After clarifying the brand positioning, the brand concept is transformed into specific design ideas, including the overall style, color matching, font selection, etc., to reflect the brand's personality and characteristics as much as possible.

Start by considering design elements left over from the past.

In the current style of fashion, the main color must be clear.

In considering the characteristics of the industry, there is a big difference between the heavy industry manufacturing and the entertainment food industry.

Then consider the uniformity of the logo style that extends to other prints.

The most important point is that the company must understand the business.

Although design skills can make the logo attractive to make.

But if a good idea is a good idea, even if it is a very ordinary skill, it is very successful to make vi particularly suitable for the enterprise, and the business vi can do a set for you. However, ** from 2000 yuan. Inclusive project self-selection, basic system, and application system, basic system package sells spine culvert logo, logo and text combination, logo use specifications, application with Kai system, depending on the situation, generally have all the designs you need.

Including business cards, billboards, posters, leaflet styles, catering including napkins, paper cups, etc., visible office documents are included, and the extension is the mascot in the application system, auxiliary graphics, VI in China is the CI statement, in fact, CI is the most professional, CI contains: MIBIVI, respectively, corporate philosophy, corporate image, corporate behavior, is called a set is the core of the company. These elements are known in developed regions.

In my case here is Guizhou. The people here even only make a logo, so later the people here said that doing VI is only a logo and a business card. Ay..

There is still a long way to go.

Start by considering design elements left over from the past.

In the current style of fashion, the main color must be clear.

In considering the characteristics of the industry, the difference between the heavy industry, manufacturing and the entertainment food industry is quite large, and then burying the logo style, extending to other printing on the unity, the most important point is that the company vi must understand the company, although the design skills can make the logo very attractive.

But if a good idea is a good idea, even if it is a very ordinary skill, it is very successful to make vi particularly suitable for the enterprise, and the business vi can do a set for you. However, ** from 2000 yuan. The basic system includes the logo, the logo and the text combination, the logo use specification, the application system, depending on the situation, generally has all the designs you need.

Including business cards, billboards, posters, leaflet styles, catering including napkins, paper cups, etc., visible office documents are included, and the extension is the mascot in the application system, auxiliary graphics, VI in China is the CI statement, in fact, CI is the most professional, with blind CI containment: MI BI VI, respectively, corporate philosophy, corporate image, corporate behavior, is called Pei this empty set is the core of the company. These elements are known in developed regions.

In my case here is Guizhou. The people here even only make a logo, so later the people here said that doing VI is only a logo and a business card. Ay..

There is still a long way to go.

How to plan vi design to be considered professional? VI design is an important part of corporate image recognition, which mainly contains two major contents, one is the external image of the enterprise, and the other is the internal image of the enterprise. Enterprises must position themselves in sync with the market and carry out effective communication based on VI design.

The competition in the market is the competition of product sales, and the product must have a good image if it wants to enter the market. In the same kind of brand products, consumers' evaluation of the product reflects the quality of the product to a certain extent, and a good corporate image can quickly attract the attention of consumers. Consumers' evaluation of the product reflects the quality of the product, and a good corporate image is the key to whether a product can survive and develop in the market.

In the market competition, it is very important to have a leading or long-term position in the market. As long as there is a certain user viscosity, there is competition in the second stage. The first stage is the first impression of the product.