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Build IP, refine and promote activity, and focus on monetization.
It is very helpful to build an enterprise's own private domain traffic pool, especially for regular customers and repeat purchases, to improve the performance of the enterprise.
I have compiled a list of learning resources for you to improve your personal knowledge, including the very popular short**live broadcast operation in the past two years, drainage from major channels, **editing and audiobooks and other resources, each sub-category is a different category, and you can switch what you need. In the future, we will continue to gather more excellent learning resources for everyone to exchange and share learning
Private domain operation learning is updated in real time.
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1. Drainage through SEO optimization: If you want to get traffic, the biggest way is to guide traffic through search engines, so if you want to get traffic in search engines, doing SEO is an essential operation. Only those who rank high in search results have a greater chance of getting traffic.
2. Drainage through social software: common social software (QQ, WeChat) contains a lot of traffic, as long as it is used reasonably, the traffic will be guided to their own **, and the user will be retained, you will be successful, the most common online social drainage method is to advertise, not much explanation here.
3. Drainage through ** advertising space: ** advertising space is in some ** ad positions with more traffic** prevention, you only need to buy ad space, and then prevent your own ** ads from entering, users will be guided to their own ** after seeing this ** ad is interested, so as to achieve the effect of drainage.
4. Drainage through advertising networks: Anyone who has done ** should know advertising networks. In the familiarity, the advertising network can be the first way to make money, or it can be the first way to promote drainage, buy ads on the advertising network platform, you can let the ad network platform promote yours for you, and finally achieve the purpose of drainage, to put it bluntly, or rely on advertising drainage, but the form and process are a little different from the previous one.
5. Drainage through SEM: SEM is search engine marketing, which is what we often call bidding. Generally, the three mainstream search engines in China do bidding, which can get a lot of traffic, of course, the consumption is not low, and now the bidding of the major search engines is not open for individual users.
6. Drainage of simple violence: The simplest and most violent drainage method is still physical means. Spread some advertisements through physical channels to achieve the purpose of promotion, it is more common to print on some physical objects, and there are also some enterprises that put ** on their own buildings, etc., if you are a personal webmaster, you can also play your own brains, in these aspects to your own **drainage.
7. Drainage through SMS: SMS is already an old way to compare prices, but it still has a certain effect, users who receive SMS see **, click to get traffic, which has a certain effect, but it requires some cost - SMS fees, and also screen the number sent, so as to avoid wasting money on the empty number. Moreover, due to the increase in the security publicity of SMS in recent years, the trust of netizens in SMS has declined, so this promotion method is still thinking twice.
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1. Looking for customers - about real customers? What do you think? How to convey information accurately and effectively? Don't be fooled by yourself, don't be intimidated by customers!
2. Draw a circle - analyze the living habits and hobbies of the target customers, and carry out marketing activities purposefully for specific customers, of course, there are those that are not suitable, put forward, which ones are suitable, the product is important, but the product is not important, what do you think?
3. Narrow communication - "narrow channel communication", study the establishment of information acquisition at all circles, and carry out marketing and promotion according to the core needs of segmentation.
4. Grasp the leader - "leader effect", use the core people to establish good contacts; Strengthen information transmission and drive the target layer to independently expand the visibility of the project. For example, in affiliate marketing, seizing KOLs has its own communication effect.
5. Engage in activities - organize and carry out targeted activities according to the characteristics of the life patterns and psychological needs of different target circles.
6. Establish a brand - make the target circle have a deep and good recognition of the project; Generate sensual, spiritual identity in the heart.
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Hello, help you summarize a little wait.
First, increase business hours.
Attracting more customers by increasing business hours is a low-cost and high-efficiency method to expand traffic, and the current simple source of scattered phenomena is most obvious in catering companies, especially chain restaurants. Cosmetics stores have high rents, operating costs, and financial pressures, so this method can be used if possible.
Second, increase the number of services.
In the past, Keyback cosmetics stores only existed as a sales of cosmetics, but now many cosmetics stores have begun to add experience services, such as free nail art, free skin care, free trial cosmetics and other services. The vast majority of customers in Mutuan will buy skin care products or cosmetics in the store after enjoying the experience service items in the store.
Third, storefront activities.
First, increasing business hours by increasing business hours to attract more blind infiltration of more customers is a low-cost, high-efficiency method to expand traffic, this phenomenon is the most obvious in catering enterprises, especially chain restaurants. Cosmetics stores have high rents, operating costs, and financial pressures, so this method can be used if possible. Second, in the past, cosmetics stores only existed to sell cosmetics, but now many cosmetics stores have begun to add experience services, such as free nail art, free skin care, and free trial cosmetics.
The vast majority of customers will purchase in-store skincare or cosmetics after enjoying the experience service in the store. Thirdly, store activity store activity is a very common way for skin care stores to attract and make profits, but customers are accustomed to some discounted store activities, so adding some creativity or fun to the planned cosmetics store activities may be able to play a good role.
The first one is called explosive drainage. You take out 20% of the product in your product, don't make money, or even lose a little money to sell it, but this product, you don't take this kind of useless product with leftovers, but a practical good product, or even a popular product as a drainage, the customer naturally knows that your product is super affordable, and you don't say much that he will naturally recommend his relatives and friends to you. >>>More
Unmanned live broadcast, to put it simply, is to use Kuaishou or Douyin live broadcast to broadcast the ** prepared in advance to your live broadcast room, so that others can see what you put **. Loop live broadcast** playback, just a mobile phone, you can do it. >>>More
1. Don't be gullible about advertising.
No matter what kind of product advertising, its purpose is to attract the attention of consumers and promote consumer consumption, they will ask professional planners to design and package, so it will definitely be done beautifully, more or less water, so whether it is on TV or on the Internet, it is better not to be too gullible for advertising. >>>More
If you want to do a good job in micro-business, you must first enrich your brain and practice your internal skills. Sharpen the knife and don't mistake the woodcutter! >>>More
Advertising is a way to insert your ad in the mobile phone software, and interested people will naturally learn about it.