What is Smart Retail? What kind of stores need to do smart retail?

"Smart retail" is a concept proposed by Suning Zhang Jindong at the "Two Sessions" in March 2017. Similarly, in October 2016, Alibaba's Jack Ma proposed the concept of "new retail" at the Apsara Conference. In July 2017, Liu Qiangdong of JD.com published an article "The Fourth Retail Revolution" in Caijing magazine, and according to the actions of JD.com and Tencent, its essence should be the concept of "unbounded retail".

The so-called "smart retail", in the words of Hou Enlong, president of Suning Tesco, is three full and three modernizations, "all channels, all industries, all customer groups" and "scenario-based, intelligent, and personalized". In the end, it can be summed up that in any location, any channel, any product and service, no matter what type of customer, you can buy satisfactory personalized products through intelligent means. Suning's layout of two large and two small and multi-specialized products also includes the most complete consumption ecology in the retail industry.

Nowadays, many enterprises are laying out smart retail or new retail. However, whether or not to do it depends on the specific needs. In the catering industry, software systems such as applets**, electronic ordering, CRM, and ERP are also used.

Smart retail is a topic that has often been mentioned in the retail industry in recent years.

Smart retail includes three aspects, the so-called digitalization and intelligence of people and goods scenes: 1people, around the digitization of user experience and shopping experience, as well as intelligent personalized recommendations based on user attributes, customer tags, preferences, consumption behaviors, etc.; 2.

goods, commodity attributes, commodity trading trends, commodity inventory, commodity chain and other intelligence; 3.The field, that is, the digital store, digitizes the store's goods, shelves, displays, terminals, **, customer group analysis, etc.

The above may be more abstract, so let's talk about the smart retail solution, in a specific sense, it covers functions including customer flow analysis, member face recognition, remote store inspection, intelligent shopping guide, cashier traceability, etc., let's take a look at them one by one:

Customer flow analysis: Through the number of visitors entering the store, the trajectory of visitors in the store, the time of entering the store and the time of stopping, docking POS ERP data, summarizing into a report, forming a single store, the change curve in the cycle, and grasping the impact of factors such as week, weather, and activities on customer flow, and promoting the increase of store performance.

Member face recognition: Based on face intelligent analysis technology, it can quickly capture the best face in the dynamic, judge new customers and regular customers, and link member information (discounts, purchase records, consumption frequency, shopping preferences, etc.) in the system to carry out accurate shopping guide.

Remote store inspection: The original offline store inspection is transferred to the cloud, through the camera and a unified online inspection management platform, the standard system is unified and the standard system is configured, the work checklist is customized, and the on-demand inspection and scene association are realized, and the chain stores are managed more efficiently.

Smart shopping guide: Based on face recognition technology, the smart shopping guide system can interact with customers through the in-store screen in an interesting and fun way, which can enhance the customer's sense of participation and experience, and frequently interact with various marketing forms such as face value, discounts, online sharing and drainage, etc., to improve store traffic and conversion.

Cashier traceability: Therefore, the scanned product information will be displayed on the ** to prevent label changes, product omissions, etc. And it can be retrieved on demand, and when there is a problem, it can be directly searched according to the product information to guide the store to specify the ** fragment to solve the suspicious transaction.

It has become the development trend of the retail industry to drive the development of smart retail operations with technology and support the strategic layout of retail enterprises with data. Recently, many companies and practices have emerged to provide smart retail solutions, and the smart retail solutions provided by Wandianzhang belong to this category, and well-known companies such as Bosideng, Laiyifen, Yunchu Yidian, and IKEA have successively applied them.

Smart new retail is actually no stranger to our lives.

It is a combination of the Internet of Things intelligent technology and intelligent vending machine combined with different demand scenarios.

Some friends will ask, how to combine the law?

First of all, we have developed a powerful SaaS intelligent management system, which is connected to the AI interface of our hardware equipment, so as to achieve the intelligent PTZ system of the Internet of Things to instruct the corresponding hardware equipment to achieve real-time data interaction and transmission; The communication mode includes network communication mode and Bluetooth mode interaction.

How to understand the new retail of the Internet of Things?

After the interaction between the intelligent system and our hardware equipment, we can design many kinds of sales cabinets for the equipment structure.

At present, the intelligent vending equipment in the world includes: automatic mask vending machine, smart environmental protection bag vending machine, smart express cabinet, smart hotel room mini vending machine, cough water vending machine, toilet paper vending machine ......

As a new retail industry, I am developing it, and friends who are not familiar with this industry can communicate with each other to discuss and learn [shake hands].

In the digital era, the traditional retail industry is facing more and more challenges in meeting consumer needs, chain management and competitive pressure. The emergence of smart store technology has brought new opportunities to the traditional retail industry. Through smart store technology, the traditional retail industry can achieve digital upgrades, improve efficiency, and improve service levels and consumer experience.

The smart store solution provided by Sandstar has the following functions:

1. Intelligent ordering and intelligent functions can help stores achieve intelligent management, reduce the difficulty of manual operation and management, better manage commodity inventory, avoid the problem of excess or out-of-stock, and improve the efficiency of sales loss.

2. Intelligent ** and intelligent supervision and management functions allow the store to mobilize in-store resources in real time, serve every customer entering the store, improve the service level of the store, and reduce the customer churn rate.

3. The intelligent layout and intelligent display function can improve the time of consumers' stay in the store, allow consumers to find the products they need more quickly, provide consumers with a better shopping experience, and promote consumer purchase conversion.

In short, the emergence of smart store solutions for digital and intelligent brands such as Sandstar can enable the traditional retail industry to achieve digital transformation, improve efficiency, service levels and consumer experience, and better adapt to market changes and development trends.

Smart stores and smart stores are very similar in concept, but they differ in specific application scenarios and scale.

Smart stores generally refer to retail stores such as large shopping malls and supermarkets, which use Zhiying Chain to upgrade and transform traditional physical stores by means of Zhiying Chain Technology to improve store operational efficiency, customer experience and performance.

Smart stores, on the other hand, are more likely to refer to small convenience stores and chain stores, which also use intelligent technology to realize digital and intelligent management of store operations and improve store efficiency and customer experience.

Although the scale of smart stores and smart stores is different, they are both based on the Internet of Things, big data, artificial spine intelligence and other technical means to realize the informatization, digitization and intelligent management of stores, and improve the operational efficiency and customer experience of stores.

The popular point of smart retail is to think about how to sell things to use various technical means to serve customers well. The functions of the smart retail system are many and powerful, but the purpose is nothing more than two levels: one is to help stores improve their performance and improve the overall efficiency from the aspect of digital management.

The second is the solution of thousands of stores and thousands of faces. The people, goods, and places of each store need differentiated operations to find the target customers and bring value to them. If you want a more professional answer, you can go to Cone Zhi Technology to ask, their retail middle platform is doing a good job, and the entire data center integrates the operation of members, the online and offline connection of data, the unified management and access of equipment, and takeaway delivery.