What traffic analysis tools do companies generally use for SEOs? Statistical, or?

Statistics is a professional traffic analysis tool that can tell you how visitors find and browse you, and how to improve the experience of visitors on you, helping you to make more visitors customers and continuously improve your return on investment.

Statistics provides dozens of graphical reports to track visitors' behavior paths throughout the process, and helps monitor the effectiveness of various online media promotions, so that you can know which keywords and which creatives perform best. At the same time, the integrated promotion data can help you understand the promotion effect and optimize the promotion plan in a timely manner.

Based on strong technical strength, statistics provides rich data indicators, the system is stable, powerful but easy to operate. After logging in to the system, follow the system instructions to complete the ** addition, and the statistics can collect data immediately, providing you with a decision-making basis for improving your return on investment.

This can be done with webmaster statistical tools or statistical analysis tools, and if it is foreign trade, you can also consider Google traffic analysis tools.

First of all, SEO data analysis is divided into many dimensions of analysis, such as, ** internal appearance, the progress of keyword ranking, the inclusion of web pages, and the traffic of keywords, external links and the analysis of the quality of the whole site.

To do SEO, you have to learn to analyze data. A concise statistical table can save us a lot of time. Here I will share how to make a good statistical table.

1. **Included in the statistical part.

**Inclusion does not refer to the total amount of collection, and the content you use to assess the inclusion of personnel, of course, this part, the small webmaster can be ignored, what I said is for small Internet companies or Internet companies with a certain scale, not only to examine their professional skills, but more importantly, to combine the inclusion of assessment.

At the same time, an SEO director of rapid operation must clearly know what channels he has, how many have been published, how many have been included, and so on. It's all the data that speaks for itself.

2. Peer competition analysis part.

This table is about your peers, any ** can find their own competitors, at least, there is still a gap in the Internet industry now, almost nothing. Therefore, as long as you look for it with your heart, you can find the competitors of your peers.

So what do you want to analyze your peers? In addition to some of the above basic data, you also need to analyze an important part of your peers**. That's keyword ranking, which means you need to know exactly what words your peers are ranking for.

This will be beneficial for your analysis and grasp of keywords. And the numbers speak for themselves.

3. The basic data part of **.

These data SEO people are familiar with and understand, and we can check these data through webmaster tools. For example, IP, PV, UV, inclusion, snapshot of mu difference, external links, domain age, bounce rate, dwell time, ** entrance, keywords, etc. These data are worth statistically and analyzing.

For example, from the set of data IP, PV, UV, you can get a ** sticky data, and at the same time, combined with the bounce rate and residence time, you can know how much this **user is attached to you**.

From the inclusion, you can check the number of external links and the number of inclusions, which shows that a **search engine has a good impression of you. If your ingestion is extremely irregular data, then you need to pay attention, and besides, if the same is true for backlink performance data, your ** downgrade may not be a big deal.

A good statistical table is indispensable on the SEO road, and the statistical table can let us understand what we have done and understand what is useful.

When analyzing the data, it is generally divided into two parts, the first part of the traffic analysis: because you have to do the data analysis of the collapse, your data analysis must have a certain number of visits, in order to be able to do accurate data analysis, so we have to analyze the traffic situation, the second part, content analysis: with traffic, we have to find a way to keep the user, how to stay?

We need to do user demand analysis, and show the content, products, and products that users need. It involves a wide range of things, from the layout of the first class, the quality of the page, etc., everything around guiding users to transform into our consumers-oriented.

1. Traffic quality analysis.

Traffic is very important for every **, when the enterprise is an optimization specialist, the boss will not care about how you operate, but he will ask you how many people have visited today, how many people have consulted, how many people have purchased, so the traffic is very important to each of us, but in addition to the information and entertainment class of the unlucky** on the quality of the flow of macro round quantity does not have much requirements, the quality of the product is very strict on the quality of the flow, we pay more attention to the quality of the flow, It is not the amount of traffic. Because only the higher the quality of the come, the greater the chance of a deal.

1. High-quality traffic: This kind of traffic is high-quality and high-quantity, which is of great help to the conversion of transactions.

3. Large quantity and low quality traffic: This kind of traffic is a part of the user but may not be relevant to the content we provide, the author suggests to improve the quality of this type of user, which needs to be appropriately adjusted according to the needs of users and the services provided.

2. Content analysis.

Mainly analyze the impact of the structure of ** on the conversion, here is not an introduction to the optimization of the layout, **structure of the three-point home page - list page - content page, do ** everyone knows, no matter how clever your drainage means are, but your ** content is not what the user wants and can not promote the transaction, because when the user from your drainage channel from the home page to your list page, before looking at your ** content page, they left your**, why is this? Why is it that when a user enters your content page from your list page or homepage, then goes from content to other content pages, and then returns to the homepage or related list page?

After we analyze the data, we can know that the user comes from the above place, what is needed, what we provide when we leave our **page, as long as the problem is found, it can be solved, and the user jumps out without a deal.