What needs to be paid attention to in the optimization and layout of the page

Why Optimize?

Optimization is all about being able to make spiders crawl better, faster. and have a good user demand experience, so as to achieve optimized rankings.

1.The structure of ** is generally divided into two forms.

One is a flat structure and the other is a tree-like structure.

The average blog is a flat structure, and a large enterprise is a tree structure.

In addition, there is also the theory of physical structure and logical structure, the physical structure is real, but the logical structure does not exist, that is, it is mainly grasped by the logical level.

2.**The weight of the homepage is the most important, the navigation in the homepage is important, it is**The location can be recognized in the navigation optimization, use js or flash with caution, and do not recognize**, it is best to describe it with words.

3.The breadcrumbs in the web page are also used to facilitate the user's easier access to the surface, so as to meet the user's needs easily and quickly.

4url optimization uses less dynamic long parameters, less Chinese paths, and less hard-to-recognize characters. The layout of the page does not require high-end atmosphere, but should conform to the crawling of spiders.

SEO optimization should not only meet the user's experience but also understand the user's hardships, and should pay attention to the following points on the basis of understanding the user's hardships

1.Note the structure of **: divided into flat structure and tree structure, the search engine mainly focuses on the logical structure, important pages in the home page to retain the entrance, to ensure the transmission of authority and page keywords;

2.Navigation: Navigation occupies a large part of the weight, put the keywords you want to do on the navigation, navigation is also an entrance to an important page, navigation should be displayed in the form of text, and you can't use some js, flash, ** and other ways that search engines can't recognize for the sake of high-end atmosphere;

Structure: Do not use Chinese paths, some difficult to identify characters also try not to use, search engines are difficult to crawl, especially is the end of the **, the following path search engine will not crawl; For static paths and dynamic paths, there are no clear requirements, dynamic paths do not mean that they are not captured, as long as the dynamic path parameters are not too many, and they are controlled within 3;

5.**To have a reasonable and clear internal link structure, try to ensure that each page can have an entrance on other pages, breadcrumbs are also a form of internal links, in breadcrumbs, the home page should be displayed in the form of keywords, of course, breadcrumbs are more of a role to let users know their current location, convenient for users to return.

In the construction, the planning of the column plays an important role in the overall situation, because only the column can refer users to browse to obtain relevant information, and the high-quality column planning can make the plan play a role in the later operation of the process of relieving the effect of twice the result with half the effort, and improve the conversion of SEO ranking, so that the column planning is prudent and simple has a very direct relationship with the success or failure of the operation.

So, when doing the construction of Dalian, what are the precautions for column planning?

1. Stick to the theme.

Categorize the topic in a certain way, and use it as a topic column. The number of theme columns should occupy an absolute advantage in the total column, so that the first is more professional, the theme is more prominent, and it can leave a deep impression on users.

2. Establish a "Latest Update" or "**Guide" column.

The "Latest Updates" column was established to take care of users who visit frequently, so that the homepage of ** can be more user-friendly. If there is a lot of content on the homepage, and there are too many levels, and there is no search engine on the site, you can set up the "Guide" column, which can help users quickly find the information content they need.

The Internet is characterized by the sharing of information. If you add a column of information to the home page, it will be convenient for the information required by the user. In addition, if you often receive letters from users about certain issues, it is best to set up a common question answering column, which is not only convenient for users, but also saves more time for yourself.

4. Set up columns that can communicate in both directions.

1.The overall layout

The quality of the layout determines whether the user will continue to hit in to see the key, so when designing the layout, the structure should be biased towards a flat structure, and reduce the directory level, so that not only the content is clear, it is conducive to user browsing, but also convenient for spiders to crawl. The reasonable distribution of each module makes the whole module clear at a glance.

** weight control, we need to use the shield js, css files and other meaningless, do not need weight of the page. Reduce the dispersion of weights.

When users browse, they browse from left to right, from top to bottom F-shaped, so we can better know which module is important and prioritize the allocation of module weights.

The quality of a title Takano determines the conditions under which users click to browse. So the benefits of a good content title can be imagined.

3.Update, originality and relevance of content

1.Clean design and layout: Keep your design simple and clear, and avoid too many visual elements, fancy animations, or complex layouts. A clean design improves the user experience and also helps search engines better understand and index your pages.

2.Clear navigation structure: Create an intuitive navigation menu that makes it easy for users to navigate and navigate your. Make sure that the main page can be reached with a few clicks and avoid too deep a hierarchy.

3.Keyword optimization: Use relevant keywords in your title, page title, URL, and content. But be careful not to overdo it with keywords and keep your language natural and meaningful.

4.High-quality content: Make sure the content on your website is high-quality, valuable, and relevant to your target audience. Write unique, easy-to-read articles and include relevant images, or other content on your pages to provide a richer user experience.

6.Responsive design: Make sure yours renders consistent and usable across devices and screen sizes. Adopting a responsive design adapts to a wide range of devices and provides a better experience for mobile device users.

7.Internal linking: Adding internal links between different pages helps search engines index and understand your structure. By adding links to related articles, you can improve the user's ability to navigate and jump to relevant content.

8.Rational URL structure: Create concise, descriptive, and easy-to-understand URLs. Avoid using complex parameters or irrelevant characters, and use short, clear URLs to improve search engines' understanding and indexing of the page.

Most importantly, remember that SEO optimization is a long-term process that requires ongoing effort and optimization. Monitoring your data, conducting keyword research, and building good external links with others are also important SEO practices.

Using a clean page for layout SEO optimization can help improve user experience and search engine rankings. Here are some suggestions on how to use a clean page for layout SEO optimization**:

1.Simplify the structure of your page: Use a simple layout and design to make your page look neater, easier to read, and easier to use. Avoid using too many ads, pop-ups, and other elements that interfere with the user experience.

2.Optimize page load speed: Search engines like fast-loading ones because this improves the user experience. So, use techniques such as compressing images, reducing HTTP requests, optimization, and more to improve page load speed.

3.Use short, meaningful URLs: Use short, meaningful URLs, including keywords and descriptions, which can help search engines understand your content. Avoid using complex URLs, including numbers and special characters.

4.Keyword density: Use keywords to describe your content, but avoid overusing them. This can cause search engines to dismiss your ** as spam and lower your rankings.

7.Appropriate title tags and descriptions: Use keywords in the page's tags and descriptions tags to describe your content. This helps the search engine understand your content and improve rankings.

In conclusion, using a clean page for layout SEO optimization** requires a focus on user experience and SEO. By simplifying the page structure, optimizing the page load speed, using short URLs, keyword density, internal links, high-quality content, and appropriate title tags and descriptions, it can help improve rankings and user experience.

A good network leak boot site, not only the page looks beautiful and delicate, a concise page, will give people a pleasant feeling, and at the same time for SEO optimization will also play a very beneficial impregnation, ** promotion compilation of a few points about creating a suitable SEO optimization page, should be slowly built from simple to fine.

First, the early page as simple as a new station, I feel that if you have not yet grasped enough, the page that should be built is as simple as possible, whether it is the creation of the column and the setting of the page plate is like this, and then slowly according to the needs of the user to perfect, for SEO search engines, the simple ** may not let the weight break up too much, the fact that the overall weight of the new station is low, the more pages may be assigned to each column The less the promotion weight, It is also very unfortunate for the ranking of the key word early eggplant.

Second, do a good job of user experience first, and then do art, many partners open a ** and take a look, wow, so ugly; This does have an inevitable impact on the user experience, but as long as the art is done properly in the later stage, it will become extremely Peugeot, like some**homepage, when M was just revised, it was miserable, and I wanted to be moved to separate after looking at it, but with the gradual addition of users in the later stage, as well as the gradual improvement of the **function, open the home page at this moment, we will have a new feeling, the whole page looks very neat, plus the polish of the advertisement**, the whole** The promotion page becomes extraordinary, very beautiful.

Third, the main columns are fixed.

Fix some important sections and columns, out of the grid is the home page of ** promotion, the later modification may be aimed at some places with little fighting, in the ** cultivation before the return period is best to do a good job of sketching, draw out some important sections, such as the name of each column of the navigation, what content should be put in each section of the page, so that the ** prototype is formed, so as not to lead to ** online, showing the phenomenon of Chinese New Year's Eve changes.

1. Creativity. Creativity is the first element of graphic design, there is no good idea, there is no good work, creativity should consider the audience, communication, cultural background three conditions, that is, different works need to cater to different audiences and properly convey the theme of creativity.

2. Composition. Composition is to deal with the spatial relationship between graphics, colors and words in a limited layout to achieve rational typesetting, and at the same time require novelty, rationality and unity.

3. Color. The design of graphic works needs to consider the comprehensive combination of picture colors, light and dark contrast, etc. In terms of application, attention is paid to harmony, contrast, balance, rhythm and rhyme.

If a** is very conducive to optimization in terms of layout and structure, then it is very effortless to stand in the optimization of keyword rankings, on the contrary, if a** home page and inner page are not very conducive to optimization, then you need to put on a lot of filial piety and stupid external links to optimize the ranking of these keywords.

New**, the importance of the layout to be considered at the beginning of the design, whether it is the home page layout, the column page layout (list page layout) or the inner page layout, these should be taken into account, a reasonable layout can bring a certain advantage, so, as long as your **layout is reasonable, you can have a great advantage over your opponents under the same conditions. Little brother, now I am here to introduce to you how to lay out the inner page, please forgive me for the bad writing.

**The layout of the inner page, there is a simple way to say that it is simple, but there is also a difficult way to say that it is difficult, mainly depends on how you think about it, because an inner page, the text accounts for more than 70% of the section, so the remaining sections should be reasonably laid out, you need to use your brain.

The simple method of the inner page layout is only the head, columns and display articles, which sounds good, this is a simple layout method, and it is not good to say, this is the design of the designer in the case of not knowing anything about the limbs, such a layout, will be "dead", there are a lot of such **.

First, the head of the inner page.

1. The head of the inner page of ** should be the same, and it should be written independently, and then the method of calling it should be taken, so that it will be streamlined**, and it will be of great benefit to **.

Second, ** of the inner page navigation.

1. There are two parts of the inner page navigation, one is the column navigation, which is needless to say, as we all know, the main thing is to go to other columns through this navigation, browse the content of other columns, increase the PV of **, so as to improve the weight of **.

2. It is breadcrumb navigation, this breadcrumb navigation is a more important link, he is friendly to the spider of the search engine, and at the same time the user's experience is also very good, he can display the user's current location, so as not to let the user lose his way in **, so as to ** and go.