Why is Microsoft so bad in the mobile phone market?

I believe that many people are very unfamiliar with Windows Phone. At that time, this was also a very novel mobile phone system, but it is a pity that it has not been able to develop to the point where it has disappeared, because of one of his ecological problems, at that time, the competition between OS and Android was very fierce, and a real tease between the two sides in the ecology was even more violent, and at this time Microsoft seemed to be too late,At that time, it was a little backward to enter the dispute between the two systems, resulting in many manufacturers being reluctant to provide software applications for Windows Phone.

And the biggest difference between the Windows system and the Android system is that it is closed, at that time, Android was already open source, and the major manufacturers could freely customize based on Android and make their own UI, at this point, Windows Phone lost. And the closed system is very mature only Apple's iOS, compared to which other closed systems have disappeared in the long river of history. The second is that the licensing fee is very expensive, and many manufacturers have refused after listening to the licensing fee.

At that time, Android was free, which saved manufacturers a lot of money. And compared with the Windows system, the development of Android has been more mature, and the developers of various software are more handy to use. So very few manufacturers are willing to take the risk of trying a new system, which would cause unnecessary losses.

The second is that the update of the system is very slow, and some basic functions are not very perfect. It makes users not very good in the daily experience, but will feel very troublesome, and it is not as smooth and convenient as Android use. Therefore, although the Windows system is a good system, it loses above the operator's operationIf it had been in the right strategic direction at that time, perhaps there would have been a place for it in this era.

The target of the system is different. Microsoft systems are mainly developed for computer hardware, which is more suitable for computer systems.

Because Microsoft has entered the mobile phone industry and is more stubborn in using its own Windows system on the mobile phone, there are problems with many software and its compatibility.

The operating system is too complex to suit the simplicity that modern people are looking for today.

Because the software that Microsoft can use is relatively small, I feel that the software is not perfect in many aspects, and it should be much better if Microsoft can popularize its own software development and development.

Because there is no vigorous promotion, and the speed of product upgrading is too slow, let alone the pace of the mobile phone industry.

My personal feeling is yes. Because mobile phones play a too big role in people's daily lives, so a big piece of cake, Microsoft will not turn a blind eye. Think of TikTok's business, it wants it all.

Not in the short term.

Microsoft has released a mobile phone system before, but it hasn't done it.

If you talk about the big brother in the mobile phone industry, there is no doubt that it is Apple, and the boss of the computer is Microsoft, and Microsoft actually attacked the mobile phone market at the beginningBut the market share is really low, so many people ask why Microsoft's market share is so high but it can't compare with iOS and Android in the mobile phone market? In fact, it is the lack of recognition of hair washing, and the feedback from the market is too poor, so I am not used to it.

First of all, Microsoft's most powerful is its own computer system, the well-known win7, win8, win10 and other systems, it can be said that ten computers, eight are Microsoft's windows system, this is because at the beginning of the early Microsoft directly put the pirated system to the market, whatever you want, and even today it is a pair of pirated systems, all of which are recognized by Microsoft, which is to directly open the market and occupy a large market share, and only Microsoft dares to do this, And Microsoft also combined Nokia to make the system, the mobile phone system, but unfortunately it was too poor, and the user feedback was very poor.

At that time, Microsoft's mobile phone system was really bad, whether it was the sense of experience or fluency, such a system did not have any advantages compared to the smoothness of ios, as well as the diversification of Android, and the mobile phone was still very expensive, and there were very few people who bought it in the market, plus the problem of the system, it was really regretted when you bought it, so the market naturally did not recognize Microsoft's e system, and the mobile phone market was not as good as ios and Android.

In fact, at present, Microsoft has also given up the mobile phone market, there are too many competitors, such as Xiaomi, Huawei, Samsung, Apple, etc., are big brothers, it is completely impossible to break through the encirclement, if you don't get it right, you may lose a lot, so Microsoft is also guarding its own computer system possession, and it is enough to eat, after all, Windows is the first computer system to achieve desktop operation.

Microsoft's system market share is so high, but it is not as good as iOS and Android in the mobile phone market

1. Any environment is preconceived, and there are not many software available after Windows joins the mobile phone system, and there are few reasons to develop specifically for this small market. Only use the software on your computer.

Because people are mainly focusing on computers, and when they make computer chips, Android and Apple have been flourishing in the mobile phone market, and people actually recognize mobile phone brands more in their hearts.

Because Microsoft's main business is not to make mobile phones, Microsoft's main business is to focus on computer systems and software.