How to do marketing development for small and medium sized enterprises?

In order to enable small and medium-sized enterprises to achieve this goal better, faster and more conveniently, Inspur has developed the PS business version.

PS business version of the bill of lading information includes business date, bill of lading type, four customers, departments, personnel, business type, advance payment date, mode of transportation, discount policy, business indication, warehouse, location, material, entry type, inventory method, reserved inventory, delivery date, unit price, quantity, amount and other information; The sales invoice information includes business date, invoice type, four customers, departments, personnel, business types, advance payment dates, transportation methods, discount policies, business indications, warehouses, locations, income and expenditure items, entry types, materials, unit prices, quantities, amounts and other information. PS business version of the sales management of the common types of business mainly include general business, cash business and credit memos.

For many small and medium-sized enterprises, their products are relatively single, and because of the cost, many small and medium-sized enterprises focus on the promotion of products, so that when they do network promotion, they often focus on the promotion of products, and ignore the promotion and marketing of the brand.

The importance of branding.

If you don't have brand awareness marketing, how can customers trust you? The popularity of the brand is reflected in the consumer's comprehensive evaluation of the use of the brand's products, and the good and bad of the brand are presented through the advantages of all aspects of the product, so as to obtain the customer's recognition as a reference standard. "Good wine is also afraid of deep alleys", in fact, it is not unreasonable!

1. Have a basic judgment on the resource advantages and disadvantages of your own enterprise, based on your own advantages and disadvantages, find your own market opportunities, and the more commonly used tools and methods are: SWOT analysis matrix represents: the advantages of the enterprise, the disadvantages of the enterprise, external opportunities, and external threats;

2. Through the analysis results, it is necessary to develop strengths and avoid weaknesses, seize important opportunities, pay attention to major threats to guide the formulation of the company's marketing strategy, find their own target market, target customers, here are commonly used 3 steps: S (segmenting) that is, market segmentation, T (targeting) target market selection, P (positioning) product positioning, the so-called product positioning dust is how to build your product in the market to spread or service key features and interests, For example, chewing gum, you say "chewing gum in your mouth". It has established a distinction, "Gree air conditioning, mastering the core technology", "melon seed second-hand cars, no middlemen to make the difference, car owners sell more, buyers spend less" and so on.

3. There are 4 types of marketing strategies: market-leading strategy (you are already very good), market challenger strategy (you have enough resources and confidence, such as Apple to challenge Nokia, Huawei to challenge Samsung), market follower strategy (second strategy), market filler (that is, in a narrow market, the boss does not look down on the market to achieve the ultimate);

To sum up: it is to figure out who I am (what I have, what is the cow), who are my customers (they are in **, what characteristics do they have), and how to do it (whether there are competitors, whether to challenge him, or follow him, or to fill in his gaps).

Once you have figured out the above 3 key questions, you need to solve the rest of the work.

1. Product positioning (function, specification, packaging, length and width of the category).

2. **Positioning;

3. Channel strategy (mix, channel width, length (level 2, or level 1)) corresponding to the channel policy and service strategy).

3. ** (product positioning performance strategy, media delivery plan (online, offline), etc.).

4. Team guarantee: marketing organizational structure, salary planning, etc.

The problem is very universal, I am also an SME entrepreneur, choice.

How can SMEs stay at the forefront of marketing? Many small and medium-sized business entrepreneurs are confused about this, I think.

First, change your thinking.

At present, the economic situation of distribution and defeat is changing with each passing day, and various models, products, and consumer views are in a period of rapid iteration. A business owner, if you don't change your thinking, don't talk about the marketing frontier.

Second, keep learning.

An entrepreneur, if he wants to be at the forefront of marketing, he needs to continue to learn and update his knowledge structure, and he can't just rely on two taels of oil in his stomach.

Third, recommendations. In the period of Internet + economic prosperity, we entrepreneurs should keep pace with the times and accept new knowledge.

In conclusion, I believe that the only way to stay on the cutting edge of marketing is to keep learning.

That's all, thanks for reading.

I am an entrepreneur at the foot of Qilian Mountain

First, most enterprises lack a systematic human resources system, which is the biggest drawback that leads to the lack of talent.

Second, small and medium-sized enterprises do not have a perfect training system, and the professionalism of sales personnel is not up to standard.

Third, the target market can be found everywhere, and the method is the most critical.

Fourth, consumer psychology is the hope of buying something that is worth the money.

The most important thing is to do one or two well, and the problem will be solved.

The boat is small and good to make a U-turn;

Targeting consumer demand;

Serve.

In fact, you have to be clear about what your goals are, for example, if you are a small or medium-sized enterprise, then you will first have a self-understanding of yourself, including:

Brand audiences.

Spending power. Industry advantages.

Give you an idea of such and that.

Marketing = Drainage + Promotion + Conversion