How to promote beverage e commerce, how to promote beverages? How to do the market???

E-commerce is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate senior application-oriented technical personnel who systematically master the basic knowledge and basic skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce and system construction and security maintenance, and e-commerce management business. Basic introduction.

Electronic Commerce, abbreviated as EC. Generally speaking, e-commerce, e-commerce is the use of the Internet to carry out business activities, when the enterprise will its main business through the enterprise's intranet, extranet, and the Internet and the company's employees, customers, suppliers and partners directly connected, the activities that occur are e-commerce. It is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics.

Cultivate the basic theories and basic knowledge of computer information technology, marketing, international logistics, management, law and modern logistics, and have the ability to use the network to carry out business activities and use computer information technology and modern logistics methods to improve enterprise management methods and improve the ability of enterprise management level of innovative compound e-commerce senior professionals.

Collapse professional tracks.

There are six professional directions in the e-commerce major: ** design and program, network marketing, network product planning, enterprise informatization, personal network entrepreneurship and bank card research and development. The courses required by e-commerce majors in different colleges and universities are also different, some colleges and universities pay attention to e-commerce network technology computer technology, and some colleges and universities will focus on the business model, which is mainly reflected in the departments where this major is located, some are in the School of Management, some will be in the School of Information Science and Technology, and some will be in the School of Software.

Direction of employment. After graduating from the major, you can be engaged in the background operation (network operation) of the bank, the web design, construction and maintenance of the enterprise e-commerce employment unit, or the maintenance of the network, the content of the network and the network marketing (including international), the marketing planning of enterprise goods and services, or engaged in customer relationship management, e-commerce project management, the planning and operation of e-commerce activities, the development and maintenance of e-commerce systems, and the teaching of e-commerce in schools at all levels. College students can also engage in clerical jobs such as marketing and e-commerce assistants in the call center.

The general annual salary is still relatively good at about 15w, which is worth recommending.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

First, there are many ways to promote, and you have to see which one suits your product. Second, see which platform you are doing for e-commerce, and what tools do you promote? Third, are you planning to promote for a fee or not?

If you spend money on promotion, it will be faster, if you don't want to spend money on promotion, there are now many self-leading platforms and live broadcast platforms, you can talk about some professional knowledge in health care, or dry content, but these are best related to your products.

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

There are several steps that can be taken to promote beverage sales:

1.Target consumer groups: Understand the age, gender, geography, consumption habits and preferences of target consumers to facilitate the development of targeted marketing plans.

2.Design packaging and brand image: Design product packaging and brand image that meet the tastes and preferences of target consumers to make them more attractive and recognizable, and strengthen consumers' desire to buy.

3.Provide preferential activities: such as limited time**, full reduction, gifts, etc., to attract consumers to try to buy and increase sales.

4.Strengthen channel construction: Establish cooperative relations with supermarkets, convenience stores and other retailers, provide good purchase services, and promote on the network platform to expand sales channels and improve product awareness and sales.

5.Establish a good brand reputation: actively collect consumer feedback, respond and solve problems in a timely manner, establish a good brand image and reputation through word-of-mouth publicity and social marketing, and enhance consumer loyalty.

6.Launching new products or improving products: updating product varieties or launching new products to meet the needs of consumers with different mouths, and at the same time improving and upgrading existing products, potato balls to enhance product quality and brand competitiveness.

In short, in order to promote the sales of beverages, it is necessary to start from multiple aspects, develop a comprehensive marketing plan, and continuously optimize and adjust the strategy through continuous market research and data analysis to achieve the ultimate goal.

The first is content marketing.

There is only one epicenter in marketing, and that is the consumer. Consumers are in, marketing is in. Good content marketing is about content that is relevant to your target consumers and that they love to hear.

Relying on these "viral" content to interact with consumers and meet consumer needs can help a brand build trust with consumers. Of course, it is also necessary to determine the content marketing strategy, which is to change from one-way to multi-directional, dynamic communication. Fully grasp the characteristics of communication, integrate news, social networking, and self-communication, and convey the content to target consumers.

Secondly, emotional marketing is a good choice.

In order to shorten the distance between the brand and consumers, it is necessary for consumers to identify with the brand, so that the first thing that comes to mind when buying similar products is the brand. JDB's emotional marketing has done a very good job, and "I'm sorry" has aroused the majority of consumers'Attention and **, many consumers therefore identify JDB. In the Spring Festival of 2015, JDB cooperated with Qunar to launch the "JDB lights up the way home" activity, bringing the dilemma of Chinese people to buy tickets into the marketing scenario, once again raising the collective thoughts of the society going home for the New Year, and having emotional resonance with the public.

Again, the power of interactive marketing cannot be underestimated.

Whether it's content marketing or emotional marketing, the purpose is to interact with consumers. So, interactive marketing is very crucial. Take Pulse as an example, its interactive activities are very delicate and attentive.

In January 2015, "Mai Da Meng" emoji graffiti swept the entire WeChat circle of friends, in the form of personalized graffiti drawing, dynamic emoji packs, etc., to disseminate, fully mobilize the participation of fans, but also mobilize the spread of the circle of fans' relatives and friends, and a deep interaction with fans, deepening the fans' goodwill towards the brand.

Finally, let's talk about cross-border cooperative marketing.

In this regard, I have to admire Coca-Cola, in order to do a good job in network marketing has carried out a series of experimental marketing new attempts, and has achieved very good results. For cross-border cooperation, Coca-Cola is also very skillful in the use of cooperation, and Didi Dache cooperated to launch taxi red envelopes and cash red envelope delivery activities, with more than 700 million bottles of Coca-Cola's soda products printed with the Didi Dache logo on the market, users only need to scan *** to participate in the event, and they will have the opportunity to win taxi coupons or cash red envelopes.

In network marketing, who can capture the deep-seated needs of consumers and superimpose more valuable value-added services, who can seize market opportunities. The above content is some of the experiences summarized by Liu Yuhan since he started his career, and I hope it will be helpful to you.