What factors are used to establish the SEM optimization cycle

Two. I believe that SEMER is also very familiar with the creative A B test, and here I want to talk about the key points, which must be paid attention to in order to improve the accuracy of the creative test data. The data analysis is based on the same set of keywords, and the advertising period, matching method, etc. should not be adjusted during the test period; On the Aohui network, we will select creative groups with high consumption to start optimization tests, and don't waste time on ideas that don't consume much, which will have little impact on the overall effect of the account; Regularly optimize your ad creatives with low click-through rates and monitor your competitors' promoted creatives.

Through the above three precautions, combined with the results of the creative A B test to optimize, then the accuracy of the creative test will be much improved.

Three. Determining the factors that affect the overall data trend of the account mainly means that in the process of SEM optimization, no matter how the data changes, it is important to understand what factors cause the data to change. At the same time, adjust which keywords of the account can quickly cause changes in the account data!

The optimization time of different enterprises is different, and the following factors will directly affect the optimization time of the enterprise.

Of course, the more keywords, the longer the optimization time, of course, this kind of SEO is good, that is, we often say that an Aohui network optimization is to add a lot of keywords to the ** so there are columns and pages to do SEO optimization, so that it can reach a role in the overall ranking.

3. **Elements.

According to the different goals of promoting users, it is mainly divided into the following three types, namely brand promotion, traffic increase, and sales promotion.

Brand promotion: The main purpose is to enhance brand awareness, so the main SEM data to look at is, display, CPC, new visitors, CPM, etc.

Traffic increase: The main purpose is to increase traffic to **, especially high-quality access traffic. The main data to look at are clicks, CTR, CPC, conversions, CPA, UV, PV, visit duration, bounce rate, etc.

Sales promotion: The main purpose is to bring sales performance and sales opportunities for the first time. The main data to look at are CTR, CPC, conversions, CPA, CVR, ROI, bounce rate, arrival rate, visit duration, etc.

We have to be clear about what the purpose of SEM optimization is, and usually we move on to the final SEM optimization.

The purpose is to improve.

Account consumption data.

SEM promotion is pay-per-click, so

You have to set a budget every day, but the consumption is not necessarily the same every day, so you need to check the fluctuation of consumption. There is also whether the number of impressions and clicks is reasonable.

Geographic data analysis.

When an enterprise does not have a clear geographical division, it needs to refer to the regional consumption data and know which regions have high consumption and which regions have low consumption. In order to make the direction of promotion, in order to invest in its favor, in order to find a more accurate promotion area and customer groups.

gongzhonghao said: SEM thinking.

The background replies to "welfare".

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Through years of optimization experience, what aspects should we pay attention to when optimizing SEM?

First, the greater the difference in the selection of optimization objects, the better.