What is the content of bidding training?

Bidding mainly learns software and strategy, and Zhao Yang has taught a lot of skills and a lot of dry goods.

If you go, you will learn some theories, accumulate experience or work, and you will not learn anything there. Waste of time.

Hello dear, bidding promotion training is useful. Generally, after SEM bidding training on Souwai.com, you will know these: 1. Bidding account promotion process.

For the bidding account, building an account-ad display-** conversion is a smooth link, and any problem in any of these links means that the effect of the account is greatly reduced, so we need to analyze along this link.

2. Analyze the account construction link.

2. Account setting analysis.

1) Check the promotion region and promotion time. For accounts that promote multiple regions, regional analysis is very important, some regions have particularly poor conversions, and some regions have good clicks but good conversions, which requires targeted adjustments. There is also a promotion time, the active time of potential users in different industries is different, and the settings should be adjusted according to the account data, do not take it for granted, this is a problem that many enterprises are prone to when operating the account, and should be avoided.

3. Creative display analysis.

1. Ranking analysis.

Ranking in the top three is certainly the best. But the cost also needs to be controlled, and it is not recommended that you seize the first place, unless the budget is really sufficient, for the average enterprise, the first.

The second and third rankings will be relatively more cost-effective. When you rank too low, the marketing advantage will be more important because the potential customer has more inquiries in advance.

2. Creative analysis.

Try searching for a few more words to see if the creative is relevant, whether it can attract users to click, whether it can attract potential target user groups, and whether the points they care about are showcased through creativity.

Fourth, ** conversion analysis.

1. Arrival rate analysis.

Arrival rate simply means that the successful arrival of us after clicking on the ad**. The main test of this is our ** opening speed. If you open it for three or four seconds, some people may not be able to wait and close it directly, so that the advertising money will be wasted.

Slow opening is generally a problem with server bandwidth and bandwidth. Increase server bandwidth. **The problem will be redone**.

2. Residence time analysis.

Analyze how long the user stays in **. If the dwell time is too short, it means that ** is not attractive to the user and the viscosity is low. In order not to waste advertising money, directly consider redoing it, after all, ** accounts for a very important proportion of converted users.

Can it attract users? Guiding users to convert? None of this can be ignored.

3. Analysis of the amount of consultations.

If there are a lot of visits, the stay time is no problem, but there are not many people who consult, which needs to analyze whether it is too few consultation entrances.