What are some good ways to promote your game?

Personally, I feel that the best way to promote your game is to establish a sharing system.

Players can share their achievements or props in the game to show off their game gains... In this way, players will help us promote while sharing.

You can also give some game rewards to the sharer when sharing, so as to encourage players to share and promote.

There are many ways to promote your game, and here are a few suggestions that will help you:

1. When promoting, it is best to use major live broadcast platforms, such as: Huya Live, Douyu Live, Kuaishou Live, etc., and then apply for popular anchors to promote for themselves.

The promotion period will be very long, and it is important to need personal persistence, and I believe that after perseverance, there will be corresponding gains.

1. Go to a place with a lot of money to do some game promotion, such as: distributing flyers, posters, etc.

2. You can also cooperate with major Internet cafes or Internet cafes to advertise some practical advertisements or send some practical gifts.

3. You can also go to the live broadcast rooms of major platforms to promote, but you need to prepare a large amount of gift funds, which is also the best way to promote the game.

When advertising, try to invite some more famous celebrities to be your spokesperson, so that others are likely to click in to watch, click in, and see that you have a chance, and your game will be played.

Of course, in addition to advertising, you can also conduct various live broadcasts and promote them on various live broadcast platforms.

Advertising is one of the fastest ways to promote your game. You can advertise on big app platforms so that someone will play it. (Of course, the ad or promo must be engaging.) ）

It can be promoted offline, using your circle of friends and social circles. Slowly accumulate word-of-mouth, and more and more people will join in.

You can go to social platforms such as Tieba to recommend to netizens, and game bars are a good choice.

Simply take the terminal game marketing as an example, let's talk about several effective promotion methods:

3. Landing event: press conference.

5. Interactive communication (what we commonly call the three parties).

6. Other daily news, etc.

7. Promoter system.

8. Cross-industry cooperation.

Although compared with mobile games and web games, there are still some more details such as channels and intermodal transportation, but after more than 2 years of experience, I personally think that although some new channels are novel, the input-output ratio is not high.

The best way to promote your game is to cooperate with other gaming platforms and advertise on other games, so that you can directly find your target customers. Then leave enough time for players to experience in the early stage, only if the game experience is good enough, players will become your volunteer promoters.

Nowadays, various games emerge in an endless stream, and players' requirements for games are getting higher and higher. If you want to promote your game, I think the most important thing is to improve the playability of the game, if it's easy for players to get tired of playing, the game won't have much future. Then you need to cooperate more with places like Internet cafes and so that all the computers in Internet cafes are equipped with your games, so that more people will come to play.

2. Introduce the gameplay and strategy of the game in detail, explain the advantages of the game in detail, and have more content related to this game. For example, strategy skills, easter eggs, etc.

That's probably all I know so far.

My suggestion: use the well-known ** to do publicity.

For example, newspapers, magazines, radio, popular games**, audio games**, flyers and Internet cafes. The media listed above are all very suitable for game promotion.

Among them, leaflets and Internet cafes are the most cost-effective. Especially in Internet cafes, you must have a good relationship with the owner of the Internet café. For a fee, some large game posters are printed and pasted in a prominent place in the Internet café.

The poster must have the outstanding advantages and highlights of the game, and mark the game benefits in a prominent position on the poster. The advantage of this is that people who go to the Internet café can see your ads when they swipe their cards and become interested in the game.

The reason why Internet cafes are prioritized is because most of the people who go to Internet cafes do it for playing games. In addition to some people are playing the games they want to play, there are also some people who are purely to pass the time, they don't know what games to play, if you see this promotional poster of the Internet café and become interested, then these people are your potential consumer groups, and they are likely to bring you benefits.

It is also necessary to cooperate with some offline manufacturers on a regular basis. For example, restaurants and beverage shops, in addition to pasting posters, you can also give some game gift bags and gift cards.

Players can also get the props in your game rewards when they spend in these cooperative stores, even if they haven't played it, with these gift cards, game packs, they may participate in taking a look at Huai Chen, as long as the game is done well, then these people will stay. Then they will bring you benefits.

Here I will only introduce three promotion and operation plans.

1. No capital operation plan; As the name suggests, the so-called no-fund operation plan does not require investment, such as: pulling people, recruiting Bina promoters, recruiting trade union cooperation, developing ** and other CPS forms of cooperation.

2. Low investment operation plan; The so-called low-input operation plan requires investment, but the investment amount is relatively small, such as: such as the promotion of the Huizao service table, the promotion of the trial platform, the WeChat group and the promotion of ***.

3. High input operation plan; The so-called high-investment operation plan is that the investment is relatively large, of course, the relative effect is also good, such as: search engine bidding advertising, Sogou), information flow advertising (today's headlines, Tencent Guangdiantong, Zhihui push, information flow, etc.), **** (Youku, iQiyi, station b, etc.), other advertising alliances, etc.

To sum up, how to choose the right operation method for yourself generally depends on the stage of your platform, if you are a start-up game company, it is recommended to choose the first two operation plans.

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

18. Optimization of drop-down box associations.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, Hungry Old SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Classification of information and information promotion.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.