How to learn operations, how to do operations?

First, first understand what the main purpose of the profession of operation is, and see if you want to learn it after you understand it, and second, go to the Internet to find a ** tutorial, while learning, while practice. At the end of the day, see how much you've learned.

Third, if you feel that self-study is ineffective, if you can afford it, go to a training institution to learn, or see if you can find a company that allows you to intern, or even without a salary, and you can get a salary if you study well.

Do you have to learn SEO to learn network operation, there are many channels for network operation now, and the answer is definitely not necessarily.

How to learn the Internet operation self-study course, how to change careers to the Internet with 0 basics, where to start learning novice operations, and what do you mainly learn from the Internet?

Pay attention, Yang San is crazy.

Operation is the planning, organization, implementation and control of the operation process, and is a general term for various management work closely related to product production and service creation. On the other hand, operations management can also refer to the management of the design, operation, evaluation and improvement of the systems that produce and provide the company's main products and services. Content Operations:

Through, integrate, and organize the presentation of APP or ** content, improve the content quality of the product, and then cooperate with other means to spread it out and enhance the stickiness of users. It includes the collection, creation, release, optimization and dissemination of content.

User operation: It is based on the user as the main body, with the core work of serving users, guiding users, and active users, and approaching users is the most direct channel to obtain user needs. Understand what users need in order to better serve users, grasp the structure of your own users, and appropriately classify users.

Event operation: Event operation can quickly achieve KPIs in a short period of time, and the main processes of event operation include planning plans, organizing activities, publicity activities, and event review.

Channel operation: Channel operation is a means to bring new resources and traffic to your products through all available resources. The main task is to think about how to bring in the most users for the least amount of money.

Channel operation mainly includes free, paid, exchange, network accumulation, etc., mainly involving two aspects: one is to expand new promotion channels and opportunities, and the other is to do daily maintenance of existing promotion channels and promote multiple cooperation. The daily work also requires technical, administrative, financial and other support, as well as timely data docking.

To do a good job in operation, I think there are 3 starting points:

Gripper 1: Data.

Every day, you go to the company and spend 30 minutes sorting out the data from the previous day, and every day you are benchmarking, how much is between you and your goal, so that you know what you are going to do next.

Gripper two, compression-resistant.

The so-called anti-stress does not mean that you work more overtime, but that you have to fight against pressure. Don't tell the leader or boss that because the product manager or developer didn't give me priority, my needs couldn't be met, and my goals couldn't be achieved. You have to use your brain, you really can't, you have to ask for help as soon as possible.

Grip three, logic and organization.

There always seems to be endless things to be done in operation, so you need to use logic to help you gain insight into the key points of things; You'll need to be organized to help you prioritize things. This way, your timing will be more efficient.

Many people should have heard of this word, but I believe many people should not know what operation management does. Especially among small and medium-sized enterprises, few enterprises have set up operation management departments, and part of the operation functions are handed over to the enterprise management department or the general department.

1. Plan ahead.

Planning is consistent with the company's management policy to prevent blind work, and it is necessary for the company to fulfill its economic and social policies, and it is necessary to decompose the overall operation policy into small policies, that is, detailed operational missions.

2. Effective classification.

How to effectively classify customers, do micro-business suggestions to classify WeChat customer groups, because WeChat friends increase, customers are more, you are easy to forget, but also forget the needs of customers, only the effective classification of customers, in order to provide targeted services.

3. Creative resources.

In addition, the circle of friends should also be classified to facilitate the notification of the release of some ** products, and do not send some unnecessary information to harass customers. Messages should be sent to them one-on-one as a sign of respect, and don't **.

Fourth, master the skills.

Entrepreneurs are short-sighted, and what they do must be aimed at quick success. After all, the rush for quick success is not good for the country and the people. Enterprises are greedy for profit. The stamina must be insufficient; Those who take care of their stamina will lose something in front of them.

1. Get hands-on with the people you need to work with.

The operation is a "coser". You need to play many roles, planning, art, business, product, sales, operations, ......

The above content does not have to be professional or omnipotent, but it is necessary to understand the principle. Otherwise, you will not be able to cooperate well with other people's work and increase the difficulty of your own work. The most common is conflict between product managers and operations.

Two people who can't understand each other can only talk about the problem from their own point of view, but there is no one right or wrong in this, they are all fighting for their own internal affairs. That's why I often say that a product that doesn't understand the operation is not a good operation, and a product that doesn't understand the operation is not a good product.

For example, the name of the project I am working on now is an active social app, and the first version of the product is very simple, that is, the version that has now been put on the shelves of the app store, only displays the event information, and is not of great value to users, so the second version of the product is needed. As an operations officer, I had the privilege of working with my colleagues in the product department and the technical development department to participate in the design of the new version, from the proposal to the prototype to the final production, which was a very valuable experience for me.

After really getting in touch, I found that in fact, the work of the product is really not as simple as imagined, and the product department needs to coordinate the operation and technical departments to play a bridge role to communicate the realization of needs. The product manager needs to consider whether this functional requirement will not be inconsistent with the original product if it is put into practice, whether it will cause logical errors, and whether it will prolong and increase the development schedule. In many cases, a simple small function will lead to the change of other functional modules in the product, and the product operation process is a closed loop, and the logic must be very rigorous.

So don't complain that the product manager doesn't do what you ask, just because we don't have a deep understanding of the complexity of the job.

Learning operations can be done through the following paths:

**Education platforms: such as NetEase Cloud Classroom, MOOC, Tencent Classroom, etc., these platforms provide a wealth of operation-related courses, and you can choose the right course for learning according to your needs.

Professional colleges: If you want to systematically learn operational knowledge, you can consider enrolling in undergraduate or graduate courses in related majors, which can expose you to a wider range of knowledge in the university, and at the same time get more in-depth learning and practical opportunities.

Self-study: You can learn by reading relevant books, blogs, forums, etc., and you can also accumulate experience and get to know other operation practitioners by participating in related industry activities and exchange meetings.

In short, if you want to learn and operate, you can choose a way that suits you, and continue to accumulate relevant knowledge and experience to improve your ability and competitiveness.

Summary. Dear, Hello, learn to operate: Communication is a very important skill for people who plan to engage in Internet operations, and the operation is compared to building a house, then the platform is the foundation, so if you want to enter the industry, the first thing we have to do is to choose the right platform for operation, of course, before choosing a platform, you must first understand the operating rules of the platform and the way to earn, and find the most suitable for yourself

Hello, I have seen your question and am sorting out the answer, please wait a while

Dear, Hello, Zha Yan Learning Operation: For people who intend to engage in Internet operations, communication is a very important skill, the operation is compared to building a house, then the platform is the foundation, so if you want to enter the industry, the first thing we have to do is to choose the right code Liang Jing platform for operation, of course, before choosing a platform, you must first understand the operating rules of the platform and the way to earn, to find the most suitable for yourselfReading books on operations Reading is one of the most costly and effective ways to learn on your own

You can apply for a related institution, or you can have an acquaintance to teach.

Everyone is a product manager, an operation faction, a love operation, a bird brother notes, 91 operation network, Zhihu, etc., can learn operations.

1. Everyone is a product manager.

Everyone is a product manager is a learning, communication and sharing platform with product managers and operations as the core, integrating training, recruitment and community, and providing all-round services to product people and operators.

2. Operation faction.

Operation is a pan-operation and large-scale operation learning, communication and sharing platform with Internet operation, content marketing, copywriting planning, and marketing as the core cover.

3. Love operation.

Ai Operation is a platform dedicated to the learning and communication of operation personnel, focusing on product operation management and operation. The goal is to improve the ability of operators by means of data analysis, and the goal is to provide a friendly, efficient and professional communication platform for operators who are active in various fields.

4. Brother Bird's notes.

Brother Bird's Notes is known as the No. 1 dry goods platform on the Internet. The content of dry goods covers a wide range of sections, including content operation, activity operation, user operation, SEM and other sections, the quality of its articles is high enough, and the platform also has an online learning platform, Bird Brother Academy, which can help students quickly improve themselves.

Operational network. It is a leading learning and exchange platform for Internet product operation in China, with 91 operation community, 91 operation network and other matrices, covering a wide range. It provides a large number of operation-related consulting, including product design, marketing, operation management, etc., which is a very good platform for operators to learn.

6, Zhihu. The largest knowledge sharing platform in China, with elites from all walks of life, can ask questions in Zhihu, and invite big V in the industry to do it, different people's different views on a problem can inspire us to think about problems from different angles, and looking at others can also help us learn more practical knowledge. <>