What does micromarketing O2O mean and what does O2O mean?

Micro-marketing is a kind of enterprise marketing model in the era of network economy. It is a kind of network marketing method that has risen with the popularity of WeChat. There is no distance limit on WeChat, after users register WeChat, they can form a connection with the same registered "friends" around them, subscribe to the information they need, and merchants can promote their products by providing the information that users need, so as to achieve point-to-point marketing.

It is a modern low-cost, cost-effective marketing means. Compared with traditional marketing methods, "micro-marketing" advocates the establishment of a more "light" and more efficient marketing chain involving R&D, products, channels, markets, brand communication, customer relations, etc., through the interaction between "virtual" and "real", integrating all kinds of marketing resources, and achieving the marketing effect of small and large, light and heavy.

The core means of micro-marketing is customer relationship management, through which the process of passers-by becoming customers and customers becoming partners is realized. The basic model of micro-marketing is to attract new customers (develop new customers), take care of old customers) and alliance (establish customer alliances), enterprises can use one or more of the above three models for micro-marketing according to their own customer resources.

The nine standard actions of micro-marketing are: attracting customers, collecting visitors, activating potential customers, screening trial customers, converting existing customers, cultivating loyal customers, tapping big customers, upgrading friends, and forming alliances for customers.

"Micro" is accompanied by the development of mobile Internet and smart devices, mobile and portable is in line with the needs of people in the future, and only "micro" is convenient to carry and move, so our mobile phones and computers are getting smaller and lighter, so in the era of mobile Internet, "micro" is a way of life and an attitude.

Mobile phones and computers are getting more and more miniaturized, digital cameras are getting more and more miniaturized (fragmented), and even our time is getting more and more miniature (fragmented), we prefer a small circle of several people to gather (micro parties), we prefer professional vertical segments of the community** It's easy to find what you like. Therefore, "micro" can also be understood as a kind of precision, focus, and not general.

In terms of business model, the "small and beautiful" proposed by the first is also a "micro" concept, so for enterprise marketing, "micro marketing" should be accurate, focused, vertical and even personalized "one-to-one" marketing for consumers based on big data in the mobile Internet era.

Micro-marketing is not a specific marketing method, but a marketing mode of thinking.

Text Sanshou original, ** must indicate the source. Social marketing believer and practitioner, micro-marketing practical coach, co-author of "Meticulous: Weibo Marketing Practical Guide", for Mercedes-Benz China, China Mobile, China Unicom, Dongfeng Fengshen Automobile, Baosteel Group, Dianping, New Oriental Education, Lingzhi Communication, Publicis Advertising and other well-known companies to provide practical guidance.

Author of Sales & Marketing, Successful Marketing, and Seller's Magazine. Focus on brand marketing, social e-commerce, social marketing planning and management.

The O2O model refers to an online and offline business model, which is very similar to the "Internet +" model, but the difference is that "Internet +" is a model focusing on the Internet, while the O2O model is a model that combines the Internet and is a model born to improve the efficiency of production and life.

The early O2O model simply integrated the advantages of online and offline, for example, on the first day, the merchant simply took advantage of the low cost and high efficiency of publicity in the line source hall to conclude the offline real store, so that the online simply became a propaganda position.

Advantages of the O2O model

The advantage of O2O is that it perfectly combines the advantages of online and offline Bi Zheng. Through the online shopping guide machine, the Internet and the ground store are perfectly connected, and the number of hail falls on the Internet is hidden. Let consumers enjoy online quality at the same time, but also enjoy offline personal service.

The O2O model reduces the dependence of merchants on the geographical location of the store to a certain extent, and reduces the expenditure on rent. For consumers, O2O provides rich, comprehensive and timely merchant discount information, and can quickly screen and order suitable goods or services.

The above content refers to: Encyclopedia-O2O mode.