What is the O2O business mix model?

What does O2O mode mean?

O2O is aimed at enterprises that include both offline and offline businesses or communities, and it has four offline and online combination models.

1. "Online Community, Offline Consumption Community". This is an O2O model that must be consumed offline, and the online is mainly to communicate and interact, and carry out certain discounts or activities. This model is suitable for hotels, restaurants, and other areas where in-person consumption is required.

2. "Online consumption community, offline community". This is an O2O model that only sells on the market, and there is also a communication or development role online, and offline is mainly face-to-face communication and interaction or on-site display. This model is suitable for the pure online e-commerce field where wireless stores are only online.

3. "Online Consumption Community, Offline Consumption Community". This is an O2O model of online and offline sales at the same time, online and offline have the need for communication and interaction, and online and offline can also carry out discounts or ** activities respectively. This model is suitable for the field of online and offline stores.

Fourth, "online community, offline community". This is an O2O model for non-sales business, which is suitable for social platforms that need both offline and offline communication and interaction.

If you carefully analyze the online consumer community, it may also be divided into multiple positions, such as official****, mobile app mobile** and official on various social networks**, and there are drainage problems between them.

Regardless of the combination of the above O2O business model, it is necessary to attract new customers and retain old customers. However, the diversion may be online or offline. Offline traffic may lead new customers to offline or online, while offline traffic may lead new customers to online (offline to offline traffic is not within the scope of this article).

When new customers are introduced to offline or online platforms, they need to have an optimized registration and service process to encourage them to convert into your real customers and start spending or integrating into the community. Then, the focus shifts to making people who are already customers want to consume or use your community for the long term, and get them to go back and forth between online and offline.

Why is the boom in O2O business models enduring for so long? What are the advantages of the O2O business model? With the rapid development of the mobile Internet, new words such as "e-commerce" and "online shopping" have appeared in our field of vision.

The emergence and development of e-commerce shopping platforms has gradually declined the traditional marketing model, and a new marketing model has begun to emerge - the O2O business model. O2O is online to offline, simply put, it is to use online marketing to drive offline consumption, that is, to combine offline transactions with the Internet, online consumption, offline services. So what are the advantages of the O2O business model?

1. For users, O2O can bring them richer and more comprehensive merchant service information, and obtain richer and more comprehensive enterprise product information; More convenient information methods; It can allow users to order corresponding products and services conveniently and quickly, and can also obtain cheaper products and services than offline direct consumption, and the cost is lower.

2 For O2O service providers, such a marketing model brings a large number of high-viscosity consumers to the platform, so as to win more merchant resources and help them obtain merchant resources and abundant cash flow. Its profit model is also relatively clear, and commissions and advertisements are common forms of fees. On the basis of mastering user data, it can also provide merchants with a series of value-added services.

3. For merchants, O2O enriches the way of publicity, better promotes the company's products and services, can give them more publicity and display opportunities, and attract more new and old customers to the store for consumption; Through online orders, save costs and arrange operations reasonably; Reduce the dependence of offline merchants on the geographical location of the store and reduce operating costs. Moreover, its publicity effect is easy to measure, the promotion effect can be queried, and each transaction can also be tracked. Can O2O also help merchants grasp the relevant data of users, better maintain customers and expand new customers?

**The booking model can help merchants arrange their experience more reasonably and control costs, and can also help merchants rely on ** location, reduce rental expenses, and have a great effect on the promotion of new products and new stores.

O2O, which is an abbreviation for Online to Offline.

It refers to the combination of offline business opportunities with the Internet, so that the Internet becomes a platform for offline transactions, and this concept was first developed in the United States. The concept of O2O is very broad, which can involve both online and offline, and can be collectively referred to as O2O.

The O2O marketing model, also known as the offline business model, refers to online marketing and online purchases to drive offline operations and offline consumption.

O2O pushes the messages of offline stores to Internet users through discounts, information, service reservations, etc., so as to convert them into their own offline customers, which is especially suitable for goods and services that must be consumed in stores, such as catering, fitness, movies and shows, beauty salons, photography, etc.

O2O usually means triggering, which prompts the customer to go to the physical location to complete the purchase, but it can also be the other way around: one aspect of the newer O2O program is the ability to pay for and then pick up the product. In an offline location, such as a retailer's physical store or a third-party location.

In addition to O2O, O+O (Offline Plus**O Plus O) is a retail standard that first emerged in 2019 and refers to the seamless integration of in-store and digital experiences in the purchase process, powered by big data and artificial intelligence to maximize customer reach. O+O is not the same as O2O.

Instead of cannibalizing customers' in-store spend, the O+O integration model will create more share of wallet and higher customer value. In short, customers who spend on the O+O channel are much more engaged and loyal and spend much more than customers who only shop in physical stores.

What does O2O mode mean?

, B2B, B2C is a model of e-commerce.

That is, onlineto offline, offline sales and services through online promotion to attract customers, consumers can screen their needs online, ** booking, settlement, and even flexible online booking, offline transactions, consumption, fully interpreting the concept of local regional e-commerce of "city shopping".

The model is not unique to "same-city shopping", but it is gradually formed with the promotion of localized e-commerce such as "same-city shopping" and the needs of the market.

4.For example, most of the e-commerce ** we see can be called O2O enterprises! B2B (business-to-business) refers to business-to-business transactions through e-commerce, and also refers to inter-enterprise market activities, which is not limited to the identification of the final transaction object.

5.In addition, B2B also refers to the way in which business is defined between companies.

Focus on the establishment of inter-enterprise networks and the stability of the first-class chain system.

The way of selling is business-to-customer.

Domestic O2O model e-commerce platform:

Catering: Meituan Takeaway, Ele.me Takeaway, Dianping.com, Nuomi, Didi Takeaway, etc.

Maternal and infant products industry: where are mothers, international mommy, love maternal and infant products, and future chief president.

Tourism service industry: Tongcheng Travel, Ctrip Travel Express, Tuniu Travel, Qunar, Fliggy, Donkey Mother Travel, etc.

Transportation: Didi Hitchhiking, Hello Travel, Wukong Car Rental, etc.

Fresh food: Daily Youxian, Flash, Duomai Fresh, Taoxianda, etc.

Home improvement industry: Tuba rabbit decoration, Qi home decoration.

Real estate: Anjuke, eggshell apartment, Lianjia real estate, etc.

O2O e-commerce business model:

1. Drainage. As the entrance to offline consumption decision-making, the online platform can gather a large number of consumers with consumption needs, or trigger the offline consumption demand of consumer model halls. Common O2O platform drainage entrances include:

2. Conversion. The online platform provides consumers with detailed information, discounts (such as **, coupons), and convenient services to facilitate consumers to search and compare stores, and ultimately help consumers choose offline merchants and complete consumption decisions.

3. Consumption. Consumers use the information obtained online to receive services and complete consumption at offline merchants.

4. Feedback. Consumers feed back their own consumption experience to online platforms, which helps other consumers make spending decisions. By combing and analyzing consumer feedback, the online platform forms a more complete local store information database, which can attract more consumers to use the first flat mu yard potato platform.

5. Retention. The online platform establishes a communication channel between consumers and local merchants, which can help local merchants maintain consumer relationships, make consumers repeat purchases, and become repeat customers.