What issues should be paid attention to in e commerce live broadcast marketing?

1. Do a good job in scene marketingScene marketing may be the word that is mentioned the most in the future, how to "sell Amway" without revealing a trace, and add goods to every scene of life, which is something we should learn.

Take the upcoming Double 11 as an example, just imagine, 30 merchants, each merchant less than 10 minutes of display, even if the anchor says it is fantastic, after all, it will take 10 minutes to post a piece of **. If you can put these products in one scene, then the display time of the merchant is not just a few minutes, but a few hours of the entire live broadcast.

2. **Coordination is indispensable, for example, in a live broadcast marketing, Yiye ** has a "meta seckill" activity, and the effect is very good. After another merchant in the same scene saw it, it also temporarily added the activity of "meta seckill", which also received good results. In the end, after the whole event, 10,459 products were sold in a single game.

**The event gave a large number of new fans to the merchants, turning a large number of onlookers into their users.

3. Choose a celebrity with the same attributes.

Commodities have their own attributes, and Internet celebrities also have their own attributes, and the attributes of Internet celebrities determine what type of fan base her fan base is, and whether she will buy it.

The problem of exaggerated and false marketing of live broadcast e-commerce is prominent.

The quality of the anchors is uneven, and there are risks for users to trade.

At present, some anchors of live broadcast e-commerce have problems such as irresponsible products, false publicity, and private transactions. These problems lead to risks in user transactions, and relevant platforms should pay attention to the control of the quality of anchors and strengthen the regulation of anchor groups.

It is difficult to protect the rights of live broadcast e-commerce, and the after-sales service is poor.

How to strengthen consumers' awareness of rights protection, guide the healthy and orderly development of the e-commerce industry, strengthen integrity and standardize operations, and crack down on all kinds of violations of laws and regulations are the focus of future supervision.

Fans, the idea of live streaming. Live e-commerce is relatively popular, and there must be fans, so many platforms invite celebrities or Internet celebrities to bring goods, and it is a bit difficult for an ordinary person to do live e-commerce without fans.

E-commerce compass in the wind vane area: what challenges will e-commerce live broadcast face at present?

The advantages of live e-commerce are:The model is novelIt's interactiveThe anchor has its own traffic, which can achieve accurate marketingEntertainment drives consumption, which is easy for the audience to have impulsive consumptionWait a minute.

1. The model is novel

The traditional promotion and marketing of merchants is nothing more than posters, advertorials and other modes, which have been a long-term aesthetic fatigue for consumers. The live broadcast industry has only been in existence for a few years, and it is still a new thing for most people, and the new model of "live broadcast + e-commerce" can attract the curiosity of consumers, thereby driving sales.

2. Strong interactivity

For live e-commerce that integrates social attributes, consumers and anchors can have a good advantage of real-time interaction. That is, the anchor can answer the consumer's questions in detail, and can also try the product in front of the consumer's eyes, which greatly improves the shopping experience of the consumer, thereby driving consumption.

3. The anchor has its own traffic

In addition, some Internet celebrities or celebrities have begun to pour into the live broadcast e-commerce platform, and these large traffic users with their own fans can bring a good shopping atmosphere to the live broadcast room. Quickly bring a large number of popularity to merchants, promote the sale of product sales, and achieve accurate marketing.

4. Entertainment drives consumption

The anchors of live e-commerce are usually handsome guys and beauties, and these people arouse people's desire to watch them through their looks and some small jokes. Therefore, even viewers who have no desire to consume may click on the live broadcast room and regard the ** anchor as a form of entertainment, and when they really encounter the right product, they are prone to impulsive consumption.

First, it is easier for merchants to gain the trust of consumersSecond, the live broadcast scene is interesting

Using the live broadcast system to sell goods, you can carry out various activities and tricks in the live broadcast room, including sending red envelopes, quizzes, talents, etc., all kinds of fun can be displayed in the live broadcast room to enhance the popularity of the live broadcast room. Nowadays, the younger generation is more inclined to find entertaining scenes to relax after life and work. With live shopping, you can enjoy entertainment and buy the products you want, the best of both worlds.

Hongyi System is a more professional private domain live broadcast system solution provider in Guangzhou!

3. Diversification of the form of communication in the live broadcast system

As long as there is a live broadcast link, you can click on it on any platform and quickly enter the classroom. Moreover, there are many types of live broadcast systems, which are very diverse, especially the anchor can be directly controlled in the background, set the way to enter the live broadcast room, etc., to meet the needs of various situations.

Fourth, live streaming products are more affordable

Consumers who have participated in live shopping should be able to feel the best style of the live broadcast room, and can provide consumers with more cost-effective products through coupons, red envelopes, etc. The live broadcast system has a big data statistics function, which can use most user needs to adjust the plan. Pinduoduo started late, but soon occupied the retail market in third- and fourth-tier cities, even surpassing ** and JD.com, the main reason is still that Pinduoduo's low-cost group is more favored by consumers.

1. Word-of-mouth communication: reduce operating costs.

2. Fan economy: improve sales conversion.

3. Live interaction: increase the user experience.

4. Live playback: reduce operating costs.

5. Anchors bring goods: enhance user trust.

Dear, according to your question, make the following, for reference only: The impact of live broadcast e-commerce on traditional e-commerce: The bonus period of traditional e-commerce has passed, and the number of traffic that can be obtained is getting less and less.

By means of charging Kuanzhu live broadcast, the speed of obtaining traffic is faster, and everyone's acceptance of live broadcast has increased, which also provides convenience for the form of live broadcast with goods, and accelerates the acceptance speed and publicity of live broadcast with goods. Live e-commerce is more energetic and fresh than traditional e-commerce, and has a bright market competitiveness, so live broadcast e-commerce has gradually become the standard configuration of e-commerce.

First, the policy advantage of Guoshan Zhenjia encourages the development of live broadcast e-commerce to make the new economy coarse, and the top governments in various places vigorously support and subsidize more. 2. Industry advantagesAccording to iiMedia Research, the total scale of China's live broadcast e-commerce industry reached 433.8 billion yuan in 2019, and the scale is expected to double by 2020. iiMedia Consulting analysts believe that with the development of Internet technology, the KOL delivery model represented by live broadcast has brought consumers a more intuitive and vivid shopping experience, with a high conversion rate and good marketing effect, which has gradually become a new growth engine for e-commerce platforms and content platforms.