What is O2O What is B2B

O2O is online to offline, which refers to the combination of offline business opportunities with the Internet, so that the Internet can become the front desk of offline transactions, and this concept was first developed in the United States. The concept of O2O is very broad, as long as the industrial chain can involve both online and offline, it can be commonly referred to as O2O.

The O2O e-commerce model needs to have five elements: independent online, national authoritative industry credible certification, online advertising and marketing promotion, comprehensive social interaction with customers, and online and offline integrated membership marketing system.

B2B (also written as BTB, is the abbreviation of business-to-business) refers to the business model of exchanging and transmitting data and information and carrying out transaction activities between enterprises through private networks or the Internet. It will integrate the intranet and the company's products and services with customers through B2B** or mobile clients, and provide customers with better services through the rapid response of the network, so as to promote the business development of the enterprise.

B2B refers to a type of Internet market field, which is a business-to-business marketing relationship. It will be the enterprise intranet, through B2B** close integration with customers, through the rapid response of the network, to provide customers with better services, so as to promote the business development of enterprises. In recent years, B2B has developed rapidly and matured.

What does O2O mode mean?

There are many types of e-commerce transaction models. Next, let's take a look at the differences between B2B, B2C, C2C, and O2O.

01 b2b

B2B refers to business-to-business (business refers to the enterprise), that is, the relationship between enterprises and enterprises, and the relationship within enterprises is mainly through LAN, with the purpose of providing better services to users and improving the development of enterprise business.

02 b2c

B2C refers to Business to Customer, that is, the relationship between the enterprise and the user, and the service provided by the enterprise to the user. This business model is very common, such as online shopping, which uses the B2C model.

Finish. 03 c2c

C2C refers to the relationship between individuals, that is, the connection between consumers, for example, second-hand ** adopts the C2C model, and consumers sell second-hand products to other consumers.

04 o2o

O2O refers to online to offline, that is, the relationship between online and Xianxia, and this model is in a stage of rapid development. The probability of O2O first appeared in the United States.

1. Buyer difference.

The buyer of B2B is an individual, and the buyer of B2C and C2C is the merchant.

2. Seller differences.

The seller of B2B and B2C is an individual, and the seller of C2C is a merchant.

3. Platform differences.

Both B2B and C2C are on third-party platforms, while B2C operates on its own platform.

4. Different definitions.

C2C is consumer-toconsumer, person-to-person. For example, the small shop of **.

B2C is BusinesstoConsumer is business-to-person. For example, excellence, dangdang, and JD.com.

B2B is for BusinesstoBusiness is between businesses. For example, Alibaba.

The differences between B2B, B2C, C2C, and O2O are: different properties, different behaviors, and different advantages.

First, the nature is different.

1. B2B: B2B is e-commerce between businesses.

2. B2C: B2C is e-commerce between enterprises and consumers.

3. C2C: C2C is e-commerce between consumers and consumers.

4. O2O: O2O is a combination of online and offline e-commerce.

Second, the behavior is different.

1. B2B: B2B uses the Internet or other networks to find the best partner for each transaction, and completes all transactions from ordering to settlement.

4. O2O: O2O perfectly connects the Internet with the ground store through the online shopping guide machine to realize the Internet landing.

Third, the advantages are different.

1. B2B: B2B can not only simplify the cost of information circulation within the enterprise, but also make the transaction process between enterprises faster and more reputable to reduce the cost loss.

2. B2C: B2C focuses on the needs of customers, focuses on the buyer rather than the seller, has a good relationship of trust, innovation and risk-taking.

3. C2C: C2C transactions are changeable, not limited to the transaction of goods and currency.

4. O2O: The advantage of O2O is that consumers can enjoy the online quality at the same time, and at the same time, they can enjoy the intimate service of the elderly.