How to revitalize the restaurant and how to run the restaurant well

Creating a feature is currently the fastest way for you to open up the situation, and you can create your own character based on the characteristics of the consumers who frequent the establishment.

Why go for a drink? It's nothing more than joy and sorrow. It is to seek happiness, to be happy, to be liberated, to seek catharsis.

According to this feature, you can create a different theme for your own business premises every day, you can set up a stage in your own business premises, this stage is the stage of your theme activities, you don't need to invite professional actors, you just invite a relatively outstanding ordinary person to host, cut into the theme, and drive consumer interaction.

Let me give you an analogy, you can just talk about things, set a theme with "wine" as the topic, for thousands of years, the influence of wine culture on us can be imagined, but what does wine bring to our lives? It's nothing more than joys and sorrows, and you can encourage the consumer to talk about his wine-related joys and sorrows.

It's not enough to have a feature and a theme, you still have to carry out effective publicity, how can you do it effectively? The first thing to do is to prepare a more reasonable and inflammatory flyer, such as: It's not just about drinking alcohol here!

According to the characteristics of consumers, you can add some necessary means, such as giving a bunch of beer to each customer who comes that night, or what kind of reward is given to customers who come on stage to talk, so as to attract customers to interact and communicate.

It is not enough to have a suitable publicity material, but also to select a reasonable place for this material to be effectively distributed and promoted, and to select a place where consumers are concentrated according to the characteristics of consumers.

In fact, this is a more systematic problem, today's consumers are nothing more than social pressure, feel that the society is too false, we will create a place where we can discharge pressure according to this situation, a place where we can speak the truth and listen to the truth, take off the mask of hypocrisy, and show the real you and me.

Migrant people need to do a good job

For example, taxis, negotiate how much money you give to bring someone and so on!

There are also some nightlife people, you are only doing investment promotion now, and you have not done a good job of publicity!

Advertising is essential!

It depends on the amount of your booth. It's not good to have an open-air restaurant without popularity. It's also a process of perseverance. Hope you keep it up!

When you first opened, business was naturally not good, because customers didn't know whether your food was good or not, so it depended on publicity and your interpersonal relationships. You can ask all your friends to help you spread the word and praise your food with others. You can achieve the effect of rumors.

And you can try to let customers try it for free, after all, everyone likes free stuff. The last step is your craft, and only if the craft is good, the business will be as good as ever.

is also opening a physical store, looking at other people's ** constantly, and then looking at yourself lonely, can you still say that it is an e-commerce impact? Is it hard to do with a physical body? Tell you, it's not that your things are bad, and second, it's not that your position is bad, throw away all the factors, just because people have good tricks.

With a strong relationship between online and offline, the combination of physical stores and the Internet online has a competitive advantage:

1. Very good sense of experience. You can only feel it in a physical store. First of all, we need to stand in the position of consumers and think about how to make an immersive experience in real stores, rather than blindly endorsing products.

Treat consumers as friends, and the interaction between them can establish a good emotional relationship with customers, and consumers will naturally trust the brand, increase the number of consumption, and conduct timely tracking services and feedback.

2. The credibility of real interpersonal relationships. It is no longer possible to simply swipe the screen online, and only offline can customers be more assured. There is such an example, in the United States in 1992, Bill Clinton traveled all over the country just to listen, and he had a line:

I can feel your pain. The contrast is very stark, when George Bush was asked by voters how much a gallon of milk was, he didn't know. While he may have been as sympathetic and caring as Bill Clinton, the vignette has never really faded from the impression that he was too far away from the people, and that Mrs. Clinton was perceived as close to them and understood them better.

It's the difference between people who have a good connection, and it's often the big thing that determines what you care about.

3. Perfect service system. The disadvantages of physical stores must be solved by using Internet means to turn disadvantages into advantages. How to make a service system? Let's start by understanding a few questions:

How to establish a brand customer service system? What is our mission? What are our customers?

Customers are diverse and personalized; Customers are real and potential. Customers have a life cycle; What is our relationship with our customers? What is our customer relationship with our clients?

What is the relationship between our products and our services? (The product is a hard product, and the service is a soft product.) ）

How to expand customers in physical stores? How do brick-and-mortar stores design their own drainage projects? To sum it up, in one sentence, focus on customer needs.

As long as you can truly understand the customer, really enter her heart, whether it is designing drainage projects, doing activities, or selling goods, you will not have to worry about finding an effective solution.

1. The first thing to do before opening a restaurant is to set a good position for your own restaurant, because we are doing small fast food, in this increasingly competitive catering industry, if you want to do everyone's business, it means that no one's business can be done, so the first point of positioning is to lock in the core customer base.

2. It is difficult to imagine how a store without special dishes operates, and now the catering market is becoming more and more segmented, each store has its own customer base, and the one that attracts the customer base is your family's special dishes.

3. Finally, let's talk about some issues that should be paid attention to in site selection. For fast food restaurants, if you make dishes that are distinctive enough, and the surrounding 5 kilometers are the only one, the location can be a little off, but to have convenient transportation, convenient parking, if there are not enough characteristics, you can do people can also do, then you have to work the details, simply put, at least to achieve "real materials, affordable, enough portions", the store address should find a large amount of place.

Correct positioning is the most basic premise of management and development, and it is the road map for correct development in the future. The correct positioning should pay attention to the following issues: the cuisine you operate should be consistent with the development trend of catering and the requirements of local tastes; Your per capita consumption should be proportional to the local spending power and your customer base.

Develop ideas for brand development based on your positioning. Successful catering should have four aspects: exquisite dishes, excellent service, elegant environment, and reasonable **.

You can choose a brand entry point according to your positioning: innovative dishes, humanized service, unique dining environment, deep corporate culture, etc.

If you want to really make catering bigger and stronger, you must treat catering as an enterprise. There are four modernizations in enterprise management, and the same is true for catering: strict rules and regulations, standardized work procedures, institutionalized production standards, and humane management methods.

To run a good restaurant, you must find a catering cash register system that suits you, and the cashier can meet the needs of running a good restaurant.

The competition in the hotel is very fierce, and if you want to work, you must have a competitive advantage in the market. Either the dish is very distinctive, or the service is very good, or the dining environment is very good, or there is a gimmick (what theme restaurant, what drop). It is useless to blindly pursue ** cheap.

It's unpalatable, and no one will necessarily go for free.

Connections, good location, good cook, manage your subordinates well, high quality, reasonable price, genuine.

Simple gift vouchers, or dish gift rolls and the like, or discount coupons, personal recommended dish discount coupons, such as dishes for one yuan purchase, you can choose a low-cost dish to do.

What issues need to be paid attention to when opening a store:

1. The location of the store, when the county makes fast food at the beginning, it does not need too much storefront, and it is generally possible to have a street room of dozens of square meters. Zhenmeizi reminds you to choose a location that can be in a place where people come and go, such as downtown areas, and the rent is more expensive if you choose the latter. Specifically, it is necessary to combine the two to locate the consumer object of fast food.

2. Decoration, decoration should be simple, using bright colors, to bring a pleasant feeling to customers. It is necessary to be diligent in cleaning the tables, chairs, tableware, kitchen utensils, floors and other hygiene of the fast food restaurant, and the staff should also pay attention to personal hygiene, in short, to maintain the clean and comfortable image of the fast food restaurant.

3. Service attitude, the attitude of the waiters in the store is warm and thoughtful, giving people a feeling of spring breeze, so that customers from the moment they come in to eat, to the process of eating and leaving, are pleasant experiences, in order to leave a deep impression, and are willing to help promote to friends around them.

4**Advantages, the ** of the special restaurant should not be too higher than the surrounding restaurant, if the surrounding restaurant is too high, even if your store is very distinctive, but the attraction of people who have eaten in the past is still limited. Therefore, the positioning of ** can be staggered by high land prices, there are dishes at the same price, and there are dishes at the same price, but the dishes at the same price should not be too bad.

The location determines the fate of the restaurant, so the location of the site selection is a point to carefully choose the taste of the product, and the product hygiene is essential. After determining your store type and products, you have to learn to manage and operate. Catering management is a very important thing, good management can make the operation of the store smooth, and the tacit understanding between employees can reduce unnecessary waste and maximize the profitability of the store.

The catering operation system is a set of all-round store operation management system, which is managed from various aspects such as staff management, store operation, staffing, raw material management, hygiene management, daily attendance management and so on. Then adjust it according to the actual situation of the store, so that the store has the ability to replicate.

Hope it helps.

What do you need to pay attention to when opening a restaurant You can't open a store on a very remote street, the rent is very cheap in a remote place, but there is no source of customers, you are doing business, and having customers is always the first, otherwise, it is useless for you to have the first craft in the world; The target group can't just be the kind of consumer who wants to be affordable. Because the affordable consumers are often the ones who are calculating.

It's better if you're a chef yourself.

Because then you can save a lot of money, after all, chefs are paid quite a lot now. And a skilled chef may have someone digging into the wall, and if you are a chef yourself, you can create a unique taste for your brand.

Then the restaurant can be small, but clean and bright. The purchase channel should be good and cheap, the service should be considerate, etc., of course, the decisive factor is whether the restaurant's dishes taste good or not, and whether they are fragrant or not

It is recommended to go to the culinary institute to study, professional and systematic.