An e commerce term for a customer relationship management CRM

Hello dear, I'm glad to answer for you, what is the relationship between relationship marketing and CRM in e-commerce? In e-commerce, relationship marketing and CRM are inextricably linked. Relationship briefing marketing is a marketing method that converts customer loyalty into profit by building and maintaining long-term relationships with customers.

CRM is a business management model that aims to use a customer relationship management system to improve communication between enterprises and customers, increase customer satisfaction, and thus maximize the long-term profits of enterprises. Therefore, in the middle of e-commerce, relationship marketing and CRM are inextricably linked, and they work together to achieve the long-term growth of the business. I hope this service can help you, thank you for your consultation, and I wish you all the best!

There are at least two differences:

1. The data of ** is massive.

Using network technology and the level of user participation, it is easy to get all kinds of information. For example, the user's profile, the user's behavior on **, and so on. Therefore, for the Internet industry, how to apply these massive data and how to find gold from the data will become a strong competitiveness among Internet companies.

2. ** (network service) is the product of the Internet company.

Therefore, the CRM includes the management of the user's actions. This seems to be very similar to the function of the backend. However, there is a clear difference between the two.

1) Data definition function. The DBMS provides the appropriate data language to define (DDL) database structures, which are the framework of the characterization database and are stored in the data dictionary.

2) Data access function. The DBMS provides Data Manipulation Language (DML) to enable basic access operations to database data: retrieval, insertion, modification, and deletion.

3) Database operation management function. DBMS provides data control functions, that is, data security, integrity, and concurrency control to effectively control and manage database operation to ensure that data is correct and effective.

4) Establishment and maintenance of the database of the data hall. It includes the loading of initial database data, database dumping, recovery, reorganization, system performance monitoring, analysis and other functions.

5) Transmission of databases. The DBMS provides the transmission of processing data, realizes the communication between the user program and the DBMS, and usually coordinates with the operating system.