What is the most effective method for store promotion?

Search engine marketing, in English, is also abbreviated as SEM. The search engine approach can be summarized into three forms, namely search engine landing and ranking, search engine optimization, and keyword advertising. There will also be many forms of search engine services, and they will all evolve from these basic forms.

As such, these basic forms of research are the basis for the application of various network approaches.

This method is generally relatively simple, and you only need to fill it out step by step according to the prompts of the search engine. The more commonly used search engine login includes Google login, yahoo login, login, etc. Landing details will vary from search engine to search engine, but they're all simple.

Generally speaking, the content required for search engine login is **name, **address (URL), keywords, **description, and webmaster contact information. Most search engines require manual review, so submissions will not appear until a few days or weeks after they are reviewed.

To put it simply, there are various ways to rank high for web pages and keywords. It is not very simple to get a good ranking in the technical search engines (such as Google, etc.) marked by crawling robots on the Internet, and the inclusion and ranking positions are closely related to the quality of **, so it is very important to do a good job in SEO.

Advertising is a means to make full use of search engines to carry out web activities, is the main form of paid search engines, and in recent years it has become one of the fastest growing search engines. Keyword advertising has the following characteristics.

Two. **Popularize.

Four. New ** promotion.

1.In the major new ** brand marketing articles released, note that now each new ** has made a monopoly setting for its own users, and the brand words can be properly mentioned in the post, and be careful to ban the account.

It should involve more funnel marketing, and the traffic points to ** to do the final conversion.

Main image. The main picture does not have psoriasis Everyone knows that the main picture should be different from others, such as the background color and shape are different from others, etc., but it must be in line with the product itself, so that customers can see it at a glance and click on our main picture.

The promotion of the store, such as the promotion near the store, can be promoted by mail software by email, the number of emails is large, the cost is low, the threshold for use is low, and the effect is considerable.

Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized.

1.Every email is different 2Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatically change IP addresses

6.E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

Some ** have a daily flow of millions, and some ** only have dozens a day, one in the sky and one underground, the difference is so big, what is the reason?

There are three key links that determine the level of traffic:

Entrance factor. Enter the level of a certain ** traffic, first of all, the number of traffic entrances, if the number of inlets of a certain ** is very high, then there is a basis for high traffic. For example:

If there is a large banner ad on the homepage of a certain **in**network, then this traffic will definitely not be low, and it can easily reach tens of thousands;

If you want your ** traffic to be high and the number of visitors is large, the core first is that your number of entrances must be large. **The rate goes up, and the number of clicks by the clan is likely to be high, which is a hard indicator. Generally speaking, if you want your ** if you have 10,000 visits per day, then ** at least 1 million times is possible!

To put it simply, the more people who see you, the more likely the number of visits will be. Now, your ** low number of visitors is due to the fact that there are fewer people to see and the quality of the entrance is low, and that's the first reason!

Access the trajectory curves.

The second factor is also very crucial, what is the browsing trajectory of visitors after entering you? If most visitors enter your **, visit a page and leave quickly, then your PV value will definitely not go up.

The PV value goes up, your traffic is really of higher quality, we see some gold crown level ** daily traffic of hundreds of thousands, reputation sales or even one or two million, that is the PV value.

How can I increase my PV value? This requires a good study of the visitor's visit trajectory, so that they don't leave so quickly, at least each person should read more than three or five pages, only in this way, your ** can retain people! Only by retaining people can the traffic really rise!

Visitor exit flow.

How do visitors leave you?

The worst part, I read a page, found that I went to the wrong place, quickly closed the webpage within 2 seconds, went to another store, and never came back!

Worse one, read a page, there is really nothing to see, close the web page in 10 seconds, go to another store, and never come back!

The better one, read one page, read another page, and left.

It's better.,I read two pages and think it's good.,Collect it.,Buy it next time.。

Even better, a very small number of people place an order (1-5% is normal).

The most anticipated situation is that I bought a lot of them, came back to buy them in a few days, and introduced friends to buy them, and finally bought them from you for n years.

Think about it, what is the flow of visitors to your store?

If you belong to the first three situations, your flow will definitely not last, and the fluctuations will be very large, sometimes high and sometimes low, and the transaction is very small, which is a great test of your investment patience!

In the end, you don't have the confidence and reason to continue investing, and the traffic is gone. This is the third key link in determining the level of traffic.

Some ways to promote the store for free:

3. Moderator alliance promotion method: This method is suitable for the promotion of the forum community. That is, to join some moderator alliances first, such as the banner moderator alliance, it is good, submit some wonderful content of the forum every day, and wait for being hired by relevant channels;

6. Mailing list promotion method: it is to send electronic magazines to netizens on a regular and irregular basis.

In fact, more ways can be found to find Yu Jianbo Shan Ren Information to understand, Shan Ren Information to help enterprises establish a complete sales process, sort out sales skills, and analyze the key points of customer speech formulation and sales conversion; Let enterprises learn to reasonably decompose sales targets, formulate corresponding sales strategies according to goals, and allocate reasonable resources.

**Promotion is to let the store have more traffic, so that more customers can see it, and then buy goods. There are many ways to promote, the most important of which is to use the three ways of ** activities, advertising letters and live broadcast promotion.

1. Activities.

Not only limited to online stores, but also many offline stores will also use this low-priced ** product method for store promotion. The use of this promotion method in the store will amplify the effect several times, because the promotion of low prices will not be limited by geography and quantity.

2. Advertising promotion.

The Weitao interface on the platform is a communication platform of its own, it can be regarded as a self-leading platform for the interaction between bloggers and fans, and it is a suitable method for store owners to promote here.

3. Live broadcast promotion.

The power of the network is well known, and the influence of Internet celebrities in the virtual network environment is equivalent to that of celebrities in real life, so it is essential to promote through Internet celebrity anchors.