How did the boss of Baijiu Fen play himself bad ?

It may be that they have not been strictly managed lately, and the taste is also very bad.

They are just not good at operating, which makes the brand awareness lower and lower.

It should be that there is a problem with their marketing strategy, and there is also a problem with the management operation.

This is mainly due to the fact that their production materials are not good, which affects the entire market.

There is a problem with their marketing strategy, and it is their production materials that are not good enough to affect the whole market.

At that time, Fenjiu's price reduction strategy did have a profound impact on its later development.

It may be caused by poor management of the enterprise. It tastes so-so, too.

The management is not strict and the management has poor control over the quality of the wine.

The main reason is that the management system is not strict, so the problem is more serious.

Fenjiu is a fragrant liquor, which is made from sorghum as raw material and carefully made through dozens of processes such as fermentation and distillation. In the brewing process, Fenjiu should add a special koji - Daqu, which is the crystallization of the thousand-year-old wine-making process of the people of Xinghua Village Let's talk about the Fenjiu koji first, the koji of Fenjiu is divided into three kinds of red heart, stubble, and fire.

The three types of koji are made of the same raw materials (nothing more than sorghum, peas, etc.) into koji bricks, which are naturally fermented in the koji room. During the fermentation process, the fermentation temperature is controlled by the koji master by opening and closing the window so that the same raw material is fermented into three different types of koji. The master of the qufang is quite hard, and he usually can't go home, so he lives in the qufang.

There are 2,000 pieces of koji in a koji room, and they have to be turned over every two days. After the koji blocks are fermented, they are placed outdoors for 3 to 6 months to stabilize the microbial structure in them.

After that, it's time for winemaking. The three kinds of koji are crushed according to a certain proportion, and then mixed into sorghum and other raw materials, steamed in a pot, and put into a cylinder. Here I want to say that the biggest feature of Fenjiu fermentation is that it is fermented in a tank, which relies on quilt insulation, geothermal heat and the heat produced by fermentation to provide the heat required for fermentation.

The fermentation period is 28 days. Out of the cylinder, distillation. The wine that comes out of this is called the first stubble wine (after being thirsty for a freshly steamed Fenjiu, it is still hot, about 70 degrees, very refreshing).

After the stubble is steamed, the raw materials are not discarded. Remove from the steamer directly and return to the vat for another 28 days of fermentation. The wine that came out of the steaming this time is called the second stubble.

After that, the starch in the raw materials has basically been used. The packaging of Fenjiu is indeed too miscellaneous, divided into n series, but the people in the Fenjiu distillery agree that the most representative Fenjiu flavor wine is blue and white porcelain, followed by the brown, single jar of 53 degrees ten-year aged old white Fen wine (recommend this, blue and white porcelain is too expensive, not ordinary people can enjoy it every day).

Zhuye Qing is a liquor made from Fenjiu and Chinese medicinal materials such as bamboo leaves, astragalus, and angelica. Long-term drinking in small amounts has the effect of lowering blood sugar and blood lipids. Bamboo leaves are exquisite"Don't show each other's heads"。

That is, the taste of wine and the taste of Chinese herbal medicines inhibit each other, and the taste of any kind of Chinese herbal medicine cannot be drunk in the wine, and the taste of wine is greatly reduced (which is why Zhu Yeqing can put down so many people). Therefore, to drink bamboo leaf green, you must drink 45 degrees.