How to write a good email header for email marketing

The header of the email is the most important part of the email. If your email header isn't attracting and customers aren't interested in opening your email, then no matter how well your email content is written, it's all in vain. So how do you write a good email header?

A good email headline is one that excites customers to open your email, but doesn't look like a promotional email. A good email should be: 1

Start with the other person's name. Be sure to include the other person's name in the subject line of your email. It has been said that the most beautiful thing in the world is to hear your own name.

Adding his name to the subject line of the email will spark the interest of the other party, which can be said to be more practical and effective, and suitable for first-time customers, such as:"dear denny", just such a title, the other party will not be disgusted at first when he reads it, no one will not like to see his name; 2.The title should not exceed 30-50 letters. Because once the title exceeds this length, the entire title may not be displayed in its entirety; 3.

Tell the other person what the benefits are, or something else that will motivate him to read your email, such as asking questions to arouse his curiosity; 4.Relate to the first page of your email, which will help keep the other person interested in reading your email. Statistics show that using the word "free" can help boost your email open rate by up to 400%. However, please note that some email filtering software teams may be sensitive to the word "free", and your email may be filtered out as spam.

It is recommended that you should test it before using it, and you may wish to change it to "low cost", which will give people a more realistic feeling.

Here are a few good holiday email marketing titles and methods.

1. Questioning.

1. Questions designed to inspire readers:

Do you need to buy the perfect gift to give to your wife husband?

2. Aiming to point out a common problem:

Are you wondering how to give the perfect gift to your parents?

3. It is designed to inspire people to take action now.

Do you want to receive a surprise Christmas gift?

Setting a question is not to directly tell others how you can help him, but to let the user consciously attract the content of the problem and arouse the user's attention through the question.

Second, the type of instruction.

Setting up a problem isn't the only way to get the user's attention, and sometimes you want to face the user directly and get them to take action now.

4. In some cases, you can make a theme with **.

Don't wait any longer, this week's items have been discounted by xx%.

5. Set up an event.

We have reserved a place for you in this xx commodity ** event.

6. Update the latest news.

List of upcoming discounts this month.

Such a subject email is designed to be directly addressed to consumers, so don't worry, your consumers will appreciate it, especially during this busy holiday season.

The subject of an email is the user's first impression before opening the message. A good email subject is a key element that directly affects whether the email is opened by users, and it is also a key element that affects the effectiveness of email marketing. How to stand out from the crowd of emails, catch the attention of users, improve the email open rate, and improve the effect of email marketing is very important, Rushmail summarizes several experiences on how to better set the email subject according to the previous service experience.

Don't push your email subject line to a strong purpose.

The worst email subject is to express the willingness to sell the product directly in the subject, which will allow users to intuitively judge that it is a marketing promotion email before they even open the email. Most likely, it will not be opened, or even directly selected and deleted along with other marketing emails. The more commercial it is, the less likely it is that the email will be opened.

The target group that receives the email is interested in only one thing: what does the email offer them? So when writing an email, you should think about what content is relevant to the reader's interests and helpful to them, and don't capitalize the content that is relevant to you.

If you want the user to take the time to read the email, think about why the user wants to read it. Then write them an email as if you were explaining to them why you read it, and then your headline will be better. The theme is more important to reflect the value to the customer.

For example: "3000 programmers will increase their salary by more than 30% after half a year of learning this course".

Use facts to introduce them into the subject of the email.

Quickly grasp the main points, there are data facts is simpler, intuitive, and vivid, clearly tell users that there are several points in the content of the email, which is also directly attract users to open and read, such as: "Only 3 steps, you can build a CRM system".

Avoid reusing the same title.

If an email subject has worked well before, it doesn't mean that the current effect is necessarily good, and the situation is always changing. Reusing the same header for the same recipient email address can be significantly reduced. Messages usually stay in the recipient's mailbox for several days, and using the same header for two different messages will make them delete faster.

If you send emails every week or month and use the same headline over and over again, you can get readers tired.

Rushmail supports adding multiple email topics to one template, and up to 10 different email subjects can be added in the background email template, which can be recycled in the sending process, which can increase the differentiation between email templates, and can also differentiate the email subject, which also greatly improves the delivery rate and open rate of emails.

Appropriate word count for the subject.

There is no rule or strict standard for the subject to limit the number of words, but it should also be kept within a reasonable range, which can reflect the more important information and not lose valuable information within the default width of the email subject line. Generally speaking, it is appropriate to keep the subject of an email within the range of 8-18 characters.

For email marketers, a high-quality email subject is very important, which is the root of attracting users to click on the email, so that users can know the purpose and purpose of the email faster, so that users can selectively browse the email. Many recipients use the title to decide whether or not to continue reading the message. When investing a lot of time and energy, and inserting a lot of beautiful ** and links, to create a perfect marketing email, you need to consider whether the user will open the email after the email is delivered to the user's mailbox, so if you want users to open the email and read, the role of the email subject is very important, the more users who open the email, the better the effect of email marketing.

So how to effectively express the content of the email and appeal to the recipient in the subject of the marketing email, the following rushmail will explain it to you in detail.

There are a few basic considerations for writing a topic:

1.Keep the subject concise and concise: Use clear, direct, and concise language to craft the subject line of your email.

2.Think about the title from the user's point of view: when browsing emails for users, they will generally be selective, and they will check the emails they are interested in, whether they are helpful or not, so the main role of marketing emails that can provide users is reflected, such as saving time, money, effort, trouble, and so on.

3.Email headers that are too long or too short are not appropriate.

Although there is no strict standard for the number of words in a subject, it is possible to maintain a reasonable number of words to reflect the more important information without losing valuable information within the default width of the email subject line. For example, it is appropriate to keep the subject of an email within the range of 8-15 characters.

Setting keywords in the subject of the email not only increases the user's impression, but also allows the user to increase the chance of being found when retrieving the email in the inbox, because some users may not respond to the information in the email after receiving the email, and some may even suddenly see that the main keyword of the email contains the information they need after 1 month.

In addition to the basic precautions to ensure that the subject of the email is effectively expressed in the content of the email, it is also important to improve the conversion rate of the email in a variety of ways.

In email marketing, what is more important is a suitable email marketing platform, Rushmail email ** platform to help users provide short-term, large-scale delivery services. It also provides a large number of exquisite email templates, and you can choose the most suitable email template for you according to the specific situation, which can greatly improve the conversion rate of enterprises in email marketing.

It is recommended to write the subject of the email in a list-style manner, and the key items of the post should be placed in the front, and the secondary items should be placed later, which should be organized and hierarchical, especially in the subject content, highlighting the personal experience, the advantages of the competent position, and the intention of job hunting.

The first thing HR sees is the subject of the email, to attract him to click, it is necessary to highlight your most competitive advantages, and refine it into a few keywords, the biggest trick of which is to study the job description of the position you are applying for, and sit down according to the requirements.

2. One page of resume is sufficient, and it should not be sent as an attachment.

At the beginning of the resume, you can also summarize your advantages in one sentence, so as to further arouse the appetite of HR, although the network space is very large, but the electronic resume still has to follow the principle of simplification, one page of content can be, try to point out, data, and speak with facts and figures.

Some HR have little patience and time to wait for the attachment to be opened slowly, and some companies even block the attachment for system security reasons, so it is best not to send the resume with the attachment.

3. The text form is sufficient, and it is necessary to be cautious in being unconventional.

E-mail seems to provide a lot of room for job seekers to show, for example, some job seekers introduce themselves in the best way, but in fact, unless the recruitment position specifically emphasizes the creativity and personality of the practitioner, the vast majority of HR are not very optimistic about this unconventional way.

First of all, this kind of document needs to take more time for HR to read, and the candidate's personality will make HR question his teamwork ability, and finally, Zou Yu emphasized that there is no real talent to learn the job search skills is deception, only on the basis of their own accurate positioning, reasonable use of some job search skills, in order to truly achieve the purpose of improving the success rate of job search.

Precautions for sending resumes by email.

1. There is no letterhead in the body of the email, or there is no suitable letterhead. Such as: "Hello", "Hello:", "Dear School Guide", "Dear Guide".

2. The body of the email is payable and can be added at will. For example: "My resume is in the attachment, please check it!" I wish Mr. a smooth work! Please check my resume and wish me a happy job! ", resume has been attached, please check" and so on.

4. The body of the email is not signed. For example, there are many resumes that have learned some cover letters and the like, but every time they miss the payment, they forget to write their name and time.

5. There is no novelty in the body of the email, just use the same template, through the method of copying and pasting, directly copy to the body of the email, and even some words are not changed, such as the original job search unit is a university, and it is written as "Dear Company Guide", "Your Company", etc.

The first is to avoid sensitive words that can easily be identified as spam.

Then there is no limitation, here you can first preset the customer status (including but not limited to the willingness of customer procurement needs, customer business attributes, work habits, customs of different countries and regions, etc.), such as: anxious to find alternative suppliers, there are cooperative suppliers but to find other alternative suppliers, there are stable and trustworthy suppliers, interested but not familiar with the product......Put yourself in the customer's shoes, if you're the customer in a large pile of unread letters about what topics will pique your interest, then all that's left is to hold on and wait for the harvest.

Email marketing topics should be concise and clear, with the possibility of adding different variable information, and avoiding sensitive words.

Question 1: Do I have to write a subject when writing an email? What is a theme? The theme is to let the receiver know the purpose and purpose of the email faster, so that it can browse the email selectively or sequentially, without writing and without major impact.

If you want your friends to know more quickly that the email is from you, you can put your name in the subject line, or other more detailed information.

Question 2: What is the best topic to write when writing an email to a customer The name of the product you introduce is concise and clear, and it is easier to attract the attention of customers!

Question 3: What is the subject in the letter in the QQ mailbox? For example, if the content is something about your self-introduction, then the topic can be written as a self-introduction"You can also add your name.

The self-introduction that the recipient sees when receiving the letter is the theme.

Question 4: How to write the subject of QQ email Friend, the subject of Q email is generally determined according to the content of your email, and there is nothing too strict about it. Don't be too mechanical, just be flexible and free to determine the subject of the email.

Question 5: What to write in the subject of the email What file did you send Write the direct content of the main title as the subject of the email It's simple and clear Thank you.

Question 6: How to write an email subject to your loved ones Start from the heart.

Question 7: What does the subject of the email address mean It is the prompt and subject of the main content of the email.

Question 8: How to write the subject of the recruitment email? The subject line of the email should be focused and self-explanatory.

Current work unit + name + major + applied position.

Question 9: How to write the subject of the reply email has been received Reply to the received email does not need to change the subject, after clicking "Reply", the subject will automatically default to "Reply: (Subject of the email sent before)", you only need to reply in the email content "Thank you very much, I have received your email...

and so on.

Satisfied, thank you.

Question 10: Is the title of the mailbox the subject What you said is not accurate, it should be the title of the email can be the subject. In other words, the purpose of sending an email is to make it clear to the family what is going on at a glance.

For example, I'm going to send you an email with a simple and clear description in the "subject" or subject that says "Ask for help with networking" so that you can see it at a glance when the email is received. Of course, you can also write no subject, but there are some good email systems nowadays, it will determine whether there is a subject in the email, and if you don't write any subject, it will be considered spam by the email system and discarded.

So it's best to write the subject of the email.