How to analyze email marketing data, the development status and development trend of email marketing

Total number of emails sent, click-through rate, conversion rate.

With the development of the Internet, network marketing has undergone earth-shaking changes, and social marketing has become the main mode of network marketing. However, email marketing has not "declined" because of this, and is still one of the marketing methods with the highest return on investment for enterprises.

1. Segment and clean up your mailing list.

Segmenting a mailing list is essentially breaking down the email addresses you collect from various sources into more targeted groups that can be created based on a variety of characteristics such as position, region, industry, and gender. By segmenting your mailing list, you can send more personalized emails to different segments, increasing your email marketing conversion rate. In addition to segmentation, enterprises also need to regularly clean up the mailing list and eliminate invalid email addresses.

Second, pay attention to the mobile terminal.

With the popularity of smartphones and tablets, people are using mobile devices to check their inboxes, and in some countries and regions, they have even surpassed the proportion of PCs. Therefore, from now on, enterprises need to adapt to the changes in the market environment, and when designing email content, they should optimize the content of the email response object for the mobile terminal to ensure that the email content can be displayed normally on different mobile devices without errors.

3. Personalization is the trend.

While the marketing landscape is changing all the time, email marketing personalization has always been a trend. Personalized email marketing can not only shorten the distance between enterprises and users, make users feel very friendly, but also help improve the conversion rate of email marketing. So, how does email marketing become personalized?

For example, enterprises can add the user's name or job title to the title of the email, so that the user thinks that it is an email sent to him, and the user will open the email to view it. In addition to personalizing email headers, businesses can also send personalized email content to users based on their personal data.

Fourth, automated marketing.

Automation is the best way to save time and increase productivity, and it's the latest email marketing trend. Automated email marketing can automatically send emails to users based on preset behaviors, times, etc., such as new users who subscribe to corporate emails, the system can automatically send a welcome email to users, or automatically send greeting emails on users' birthdays and holidays. This not only saves time, but also gains the goodwill of users, thus improving the efficiency of the entire email marketing.

There are many foreign companies that provide automated email marketing services, and the U-mail email marketing platform is one of them, which can provide automated email marketing services based on email opening, click, time, etc., to maximize the relevance of content and target customer behavior, and meet the purpose of automated marketing for different enterprises.

Data statistics are very necessary for email marketing, because data statistics can help email marketers better understand the actual effect of each email, accurately locate and grade the customer group of email, and modify the email marketing strategy in a targeted manner.

There are a considerable number of email marketers who do not do email marketing well, and the main reason is that the data statistics are not accurate or comprehensive.

Deliveries: The number of messages that reached the target customer's message.

Deliverability: The number of deliveries of a message divided by the percentage of the total number of messages sent.

These two data are the main factors in judging the effectiveness of sending).

Opens (unique opens): The number of times the same email was opened by different customers.

Open rate: The number of opens of a message divided by the percentage of the number of deliveries of the message.

These four data are important factors in measuring the effectiveness of email marketing).

The above are the main data that need to be counted by email**, of course, according to the actual needs, we may also need to count other data.

The Rushmail Email platform provides users with powerful statistical functions, we can not only count the unique number of opens and open rates of emails, the unique clicks and click-through rates of email links, but also the total number of emails opened and the total number of clicks on links and the data of email delivery failures, including the total number of failures, invalid email addresses, insufficient space for target customer email addresses, and rejection of target customers.

In addition, the platform can also track and count emails, such as which customers open our emails, customer IPs and regions that open emails, as well as the number of emails opened and links clicked.

With this accurate data, we can have a more comprehensive understanding of the actual email marketing effect, which helps us to formulate a more accurate email plan** and improve the email marketing effect.

In the process of email marketing, only by optimizing the email for a long time and adjusting the sending strategy according to the key data of the email can we achieve good marketing results. So what data do you need to pay attention to in the email, through the statistical analysis of the data of the email** platform, several data that need to be focused on have been obtained, and the following will give you a detailed explanation:

1) Mail delivery rate.

The most basic step of email marketing is to consider the email deliverability, with the excessive use of email marketing, the email service provider has become more and more strict in the screening of each email, so that some normal emails are also regarded as spam because of some content.

You can improve the email delivery rate from this aspect, that is, let users take the initiative to add the sender's address to the whitelist, and the enterprise will take the initiative to add the sender's address to the whitelist in the process of ** email, so that you don't have to worry about being intercepted or entering the trash. But in fact, it is more difficult for general email marketing companies to do this, in fact, you can consider using the email platform to improve the delivery rate of emails. In the email platform, by adding labels to the emails that need to be sent, the trust of the receiving server is obtained, which not only improves the email delivery rate, but also improves the security of the email.

2) Email open rate.

Users are generally interested in the email sender or the email title, so they will click on the email, so before sending the email, it is necessary to explore the content that the user is interested in, and send valuable and interesting email content to the user, so as to increase the open rate of the email, increase the trust of customers, and improve the effect of email marketing.

3) Email click-through rate.

The email click-through rate does not refer to the user's click on the email, but refers to the proportion of users who click on the link to enter ** after opening the email. To improve the click-through rate of the email, the first thing is to ensure that the email content is clean and standardized, so that users feel that the email is regular when they open the email, not like advertising or spam, in fact, put the link in a conspicuous place, so that users can see the link when they open the email, which greatly improves the click-through rate of the email.

4) Email conversion rate.

The ultimate purpose of email marketing is what users need to do, such as: allowing users to register an account, purchase products, etc. through email. Therefore, the conversion rate of emails is an important basis for measuring the effectiveness of email marketing.

By guiding users through emails to know what you want them to do, what benefits they will have after completion, etc., you can use the user's psychology to achieve the goal.

Of course, for the statistics of the above data, you need an email platform to record the data perfectly, such as the background data statistics function of the rushmail email platform, which can quickly help marketers to count, and the effect statistics are more comprehensive and intuitive to express the data, view the delivery rate, open rate, and conversion rate in the process of email, and do effective statistical analysis to help enterprises that want to carry out email promotion operate efficiently.

The data that email marketing mainly focuses on are: email arrival rate [to judge the readiness of the user's mailbox list in hand], email open rate [used to judge whether the email title attracts users, email opening situation, collect open emails and click on email users' mailboxes, and preliminarily judge that such users are pan-target users], email click-through rate [collect such user mailboxes, and push them on the hour in the later stage].

Only with the features introduced by maitube**.

MaiTube** offers a variety of free tracking methods.

Once you've sent it to the other person, you'll know where they are using what operating system and what browser they're using to open your link.

You type Mail Tracking directly into the address bar. com