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1. Introduction to Tourism Management 1. Introduction to Tourism Management.
Tourism management is a new discipline established with the development of China's tourism economy and tourism industry. In China, this discipline has only been produced for 20 years, but it has become an important discipline department in the management discipline system. Tourism management has been placed alongside business administration and is a first-level discipline under management.
2. The main courses of tourism management.
Introduction to Tourism, Tourism Management, Tourism Policies and Regulations, Travel Agency Business, Travel Agency Management, Tourism Geography, Tourism Psychology, Tourism Economics, Travel Agency Operation and Management, Tourism Marketing, Tourism English, Tourism Accounting, Hotel Management, Hotel Catering, Introduction to Tourism, Tourism Culture, Tourism Resources Development and Management, Scenic Spot Planning and Management, Tourism Safety, Human Resource Management of Tourism Enterprises, Ecotourism, Tourism Sources, Regional Overview, Tourism Financial Management, Tourism Project Management, tourism information systems, microeconomics, etc.
3. Training objectives of tourism management major.
Cultivation goals. This major cultivates front-line service and management professionals who meet the needs of tourism enterprises and institutions in the new situation, have professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, have strong comprehensive vocational ability and development foundation, and can be engaged in tourism management at all levels of tourism administrative departments, tourism enterprises and institutions.
Build your skills. This major cultivates front-line service and management professionals who meet the needs of tourism enterprises and institutions in the new situation, have professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, have strong comprehensive vocational ability and development foundation, and can be engaged in tourism management at all levels of tourism administrative departments, tourism enterprises and institutions.
4. Employment direction and employment prospects of tourism management major.
Graduates majoring in tourism and leisure management can be engaged in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning and planning agencies, and theme parks. or self-employment in the travel and leisure industry.
2. University rankings for tourism management.
1.Sun Yat-sen University A+
2.Beijing Second International Chinese College A+
3.Zhejiang University A+
4.Yunnan University A+
5.Dongbei University of Finance and Economics a
6.East China Normal Universitya
7.Shaanxi Normal University a
8.Sichuan University a
9.Guilin University of Technology a
10.Nankai University a
1.Wuhan University a
12.Huaqiao University a
13.Northwestern University A
14.Chinese University a
15.Xi'an Jiaotong University a
16.Zhongnan University of Economics and Law a
17.Xiamen University a
18.Fudan University A
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<>1. Professional introduction.
It mainly studies the basic knowledge and skills of management, economics, tourism, cultural studies, etc., and conducts tourism consulting, planning, development and management in travel agencies, tourism consulting companies, scenic parks and other enterprises and institutions.
2. Professional courses.
Overview of Tourist Source Countries", Hotel and Catering Management, Tourism Statistics, History of Tourism in China, Tourism Public Relations, Tourism Resources Development and Management, Financial Econometrics, Tourism Environment and Protection, etc.
3. Employment direction.
Tourism enterprises: tourism planning, tourism development, tourism management, scenic spot management, tour guides, and tourism consulting.
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1. Core courses: Introduction to Tourism, Tourism Psychology, Tourism Economics, Tourism Marketing, Chinese Tourism Geography, Tourism Law, Tourism Resource Planning and Development, Tourism Product Planning and Development, Tourism E-commerce, Tourism Network Marketing, E-commerce Construction and Management, Tourism Enterprise Operation and Management, etc.
2. Practical training: Practical training on travel agency management, smart tourism construction, tour guide services, hotel service skills, exhibition layout skills, etc. Internships in tourism e-commerce companies, traditional travel agencies, tourist attractions and high-star hotels.
Accounting, Finance, Marketing, etc.
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