Is Changhong a Fortune 500 Fortune 500 Was Changhong once a Fortune 500? What year?

On June 13, the 2007 "Top 500 World Brands" list exclusively compiled by the World Brand Laboratory was announced, and 12 Chinese brands including Changhong were selected to form the "Chinese Brand National Team". Changhong's brand ranking jumped from 325 in 2006 to 299, and it has been selected as one of the world's top 500 brands for three consecutive years. According to the evaluation criteria of the world's top 500 brands, Changhong brand has made significant progress in market share, brand loyalty and global leadership.

"Made in China" has become a major focus of the world's top 500 brands, and Chinese enterprises represented by Changhong have played an increasingly important role in the world economic stage. China's home appliance brand is"Made in China"A very important pole,Through the development trajectory of Changhong, it can be clearly seen,Independent innovation、Industrial upgrading and transformation、Internationalization、Keywords such as independent brands are becoming more and more profound throughout the production and operation of Chinese enterprises,And began to promote the establishment of brand influence。

The World Ping Lab believes that the rise of China's national brand is an unstoppable trend, especially when Beijing will host the 2008 Olympic Games, and the influence of many Chinese brands can be rapidly improved. On March 12 this year, Changhong became the main sponsor of the Chinese table tennis team and successfully launched the sports marketing strategy, which will enhance the popularity and reputation of the Changhong brand.

Changhong brand gradually has world influence, one of the very important reasons is that Changhong has been focusing on accumulating and improving the core competence of enterprises, and building the competitiveness of enterprise systems. Brand strategy researchers pointed out, "a significant example is that Changhong and partners to build China's first plasma screen production line, which will improve China's home appliance industry chain, adjust the structure of China's electronic information industry, and enhance the global competitiveness of China's home appliances." ”

Since the 90s of the last century, Changhong has accelerated the implementation of the internationalization strategy, one of the very important goals is to "brand going out", and eventually form a global independent brand. By 2010, Changhong strives to account for 30-50% of the company's total sales revenue and 20-50% of its own brands. On March 28 this year, Changhong's Czech home appliance production base achieved mass production, marking Changhong's internationalization into a new stage of development, the base is so far the largest Chinese investment in the Czech Republic of a project, but also the first overseas production base of China's home appliance industry in Europe.

So far, Changhong has invested and set up factories in Indonesia, Australia, the Czech Republic, South Korea and other countries, and set up branches in more than 10 countries and regions such as the United States, France, Russia, India, Ukraine, Turkey, the United Arab Emirates, Algeria, Thailand, etc., with products and services covering more than 100 countries and regions around the world.

Since 2006, Changhong brand has been selected as one of the world's top 500 brands for three consecutive years, rather than the world's top 500.

I'm sorry! Changhong has not entered the world's top 500!

Lenovo Group ranked 286th in the world's top 500 in 2014 and 329 in 2013. (Pictured, boxed in red).

Haier and Changhong have not yet entered the top 500 list.

The top 500 world brands were released, and Haier, Lenovo, CCTV, and Changhong brands were selected.

On the 18th, the World Brand Lab officially announced the 2006 (3rd) "Top 500 World Brands" list exclusively compiled by the laboratory. Among them, six brands from China were selected.

Compared to the previous list, Google jumped from third to first, Walmart rose from ninth to second, and Microsoft dropped one place to third. Last year's champion, Coca-Cola, dropped to fourth.

This year's new brands are: AC Nielsen, Bain, Kimberly-Clark, Zhibao, Mesen, My Space, Skap, China Mobile (360th), China Railway Engineering (476th), and Formula 1 World Championship.

This year's brands on the list are: Pringles, Technical Data, Kashima, Giordano, Icaloo, Chicago Bulls, Home Warehouse, Snickers, Sally, and Mobile.

The six major brands selected in China are: Haier, Lenovo, CCTV, Changhong, China Mobile, and China Railway Engineering.

Not a single one!

Here is the latest list of the top 500! There seem to be 23 in China.

Most of them are in the nature of monopoly trusts, and they are concentrated in energy, electronic power, chemical, transportation, banking and finance, automobile and steel and other industries!

This is the effect of publicity, expanding the user's brand awareness.

Because some Chinese people like to exaggerate.

Lenovo is the acquisition of many foreign-funded enterprises, such as IBM's personal PC division!

Several other brands can only be regarded as factories and not enterprises, so they are not on the list, all the things they produce are people's, just an OEM, for example, they are unable to produce LCD panels and driver chips!

It's all about the world's top 500 brands, not the world's top 500.

If it is the top 500, it is estimated that only PetroChina, Bank of China, and China Mobile are the top 500.

Although more than 10 Chinese companies are now in the top 500, everyone knows that it is caused by monopoly.

So now China is building some non-monopoly enterprises and entering the world's leading enterprises. For example, Haier, Midea and so on.