Discuss what role does the marketing director have to play and how do you play your role well?

This is not called a marketing director, at most a salesperson. Let's just say one thing: design sales, design services, leading the market... 3 associations. Did you do it? However, this is not the case for many hotels, so don't be surprised. View the original post" satisfied.

As a marketer, to a certain extent, the marketing director is my ultimate dream as a professional manager, and only by becoming a marketing director can I truly become a scarce resource and maximize my self-worth. There is an old Chinese saying that everyone can be Yao Shun. Say, a billion people are Shunyao.

Do you really understand what this means? Practice has proved that you believe that you have an idea, and you can really achieve it. There is nothing that cannot be done, only the unthinkable.

The power of desire is endless. Don't forget, a generation of great people*** is also a farmer. There are many people around me who come from farmers, who have become directors and managing directors, because they have a strong desire to get ahead, and they work hard and struggle without hesitation, and as a result, their ideals have been realized.

Whether or not you can become a director is nothing else, it is your initial idea. Some people just want to make some money and get done; Some don't dare to think at all, a sentence of "how difficult is that", imprisons their own thoughts, and artificially limits their own development; Look at the majority of those who have been mixed for many years and are still industry representatives and regional managers, and you will understand.

One of the most appropriate things to put here is that "most things are not that we can't do them, but that the fear of the unknown scares us", and the same is true for the small marketing director position. Dialectically speaking, when they are afraid and afraid, they have become an area of weak competition, and you still don't spread your legs and run forward? Success is just around the corner!

At the same time, despite the scarcity, the group of directors in China is also quite large and has formed a backbone of society. It's all human beings, and others can do it, so why can't we? I really must understand a truth, others can do it, do it for a long time, and do it very successfully, and there are no technical problems in operation.

As long as you firmly believe in one thing: if others can, you will be able to do it, and if others can do it, you will be able to do it, and you will succeed quickly.

1. Basic conditions to be met.

Answer: With a systematic marketing knowledge system, as a director, you can not be creative, you can write a plan, but you must be clear about the relationship between various links in the marketing system and the role of mutual influence. In terms of character:

Be honest, serious, hard-working, and open-minded. It's basic.

2. What are the theoretical knowledge?

A: Nowadays, marketing companies package out too much knowledge and too much. What F2C, vertical, and so on.

There is no use for birds. Anti-universal. Marketing is all about "how to better provide consumers with ways to meet their needs".

It is advisable to take a look at Marketing Management.

3. Understand the market and users.

A: To put it bluntly, there are many ways to conduct research. But there is a common misconception, which is to use your own experience to think as a user. Extend to relying on friends around you to do user thinking. Be aware that they are most likely not your users.

4. Newspapers and periodicals and other consulting issues.

A: There are too many sales and marketing, business and so on. But many of these advertorials are handwritten. There aren't many reference lines, but the logic is usually general and can be used to enlighten the mind.

5. Practical work experience.

A: The most effective way is to go down to the front line of the market and listen to the feedback and behavior of different customers. If you are a third-party company, you can participate in more proposals and communicate more with customers.

Just a few words, I hope it will help you. You are also welcome to communicate with the marketing geometry sticker!