How to solve the eight bottlenecks of enterprise network marketing promotion

2.There is a ranking, but **The ranking is unstable and the traffic is unstable.

4.The enterprise creates its own team or looks for a service company.

Now the enterprise network marketing promotion channels are very extensive, the enterprise is the top priority, clear enterprise market positioning, you can try more ways to promote at the beginning, whether it is to create a team or to find a company, the reputation to be high-tech and professional.

In time, the speed of the Internet has never slowed down.

Driven by the economy, as long as China's economy does not regress too much, and no country conducts magnetic storms to destroy all base stations, there will be no regression in the Internet.

In fact, so far, after last year's "winter of the real economy", there are still many stubborn entities that still have a conservative attitude. The e-commerce of the real industry is imminent. Enter or be eliminated.

There are many channels for traditional enterprises to enter the Internet.

Everything can be tried on B-side platforms. In fact, mini programs are very popular now, if you say that you want to do online marketing in this stall, many people will tell you that this is a seal. However, it is recommended that if you do not have a good enough plan, you should never enter the Mini Program.

Because the Mini Program currently only shows how to improve, how to drain, and how to glue in addition to its advantages of drainage. If you don't have a strong technical team and strong planning skills. It can directly lead the way for the future of Mini Programs.

Don't just tread on this thorny road.

Because the first one to try often dies miserably. Not everyone's attempt is to eat crabs and tomatoes to serve Zheng. There may also be poisonous mushrooms.

Okay, now let's talk about the regular method. Because our aunt has always focused on operation and promotion, I hope to help you.

1. Positioning, consider your own users and user needs. Do copywriting, good copywriting gets twice the result with half the effort.

Second, the use of existing platforms with a large number of users, such as Na Songru**, 1688, the use of activities, flat talk about the liquid Taiwan policy to promote themselves.

3. Supply to existing better stores, channels and individuals. Implement network distribution.

Fourth, do the brand. Use brand advertising and performance advertising to build a brand image.

The most important thing is to do it in combination with the product! Find the right niche for you!

Enterprises want to enhance their popularity, the most effective way to promote products is to operate hundreds of numbers to achieve domination, many companies do dominating the screen every day orders like running water, muffled to make a fortune, so, what is domination?

First of all, let's talk about it, what is dominating the screen?

As the name suggests,It is because of the demand that users will search for some keywords on it,If the position of the homepage can be out of the macro Li Zhengxian about you more than 3 pieces of effective information,We can understand it as dominating the screen。

For example, if you search for how to choose men's skin care products, and the page is full of information about your product or brand, then your product will dominate the screen.

There are three main difficulties in advertising in enterprise network promotion:

The cost of advertising is too high.

Imprecise crowd targeting.

It is difficult to improve the advertising effect.

In order to solve these three difficulties in advertising in enterprise network promotion, the following problems need to be paid attention to:

1. Choose the right advertising platform.

Nowadays, many online advertising platforms have achieved controllable advertising costs. By analyzing the positioning of the target group of advertising, the balance and characteristics of the interest of Ainasui, and selecting the appropriate platform with a high repetition rate of the large group of people for placement. At the same time, waste can be avoided to the greatest extent possible by controlling costs.

2. Advertising targeting settings.

3. Data analysis.

Data analysis is very important for Guangchang's advertising optimization, and advertisers analyze the advertising effect through the data statistics function of the advertising system, so as to modify and improve the advertising plan and improve the advertising effect.

After more than ten years of exploration and development, the domestic network marketing has been greatly developed, and great achievements have been made, network marketing has become an important part of the enterprise marketing strategy, but compared with developed countries, the overall level of China's network marketing development is low, still in the initial stage of development.

Network marketing has gradually improved and matured in the world, and many enterprises in some advanced countries in the West have used network technology for marketing activities. According to statistics, about 60 companies in the United States use the Internet to sell their products, while in China this proportion is only 5.

1) The overall level of marketing strategy is not high.

There is a lack of systematic research on the marketing strategy of network marketing, which is a special marketing method, and it is still in the stage of practical exploration, and a set of network marketing strategies suitable for China's national conditions has not been formed. Many enterprises can only use the traditional entity marketing strategy in the past, and the efficiency of network marketing is not high.

2) Love and fear of network marketing.

Small and medium-sized enterprises carry out network marketing in order to obtain potential customers and orders, but due to the existence of many varieties of network marketing services or tools for small and medium-sized enterprises, network marketing service providers and other factors, many small and medium-sized enterprises are unable to carry out network marketing or can not effectively carry out network marketing, and eventually everyone knows that network marketing can help the development of enterprises but is very hurt because they cannot make full use of it.

More small and medium-sized enterprises do not have a deep understanding of the essence of network marketing, so that they spend time, energy, and money, and the results are not obvious, resulting in a loss of confidence in network marketing, and even "once bitten by a snake, ten years afraid of the well rope", the network has avoided it. It is obviously very unwise to give up network marketing, network marketing is a process, it is impossible to invest in it immediately will have a very large effect, in this process we must not only summarize and think, but also learn more, and listen to the opinions of professional network people, such as gathering me to consult can help enterprises provide professional network marketing consulting services for free.

3) Ignoring network marketing.

Due to the lack of a certain understanding of the Internet, some companies think that it is a virtual world, and investing money into it is like entering a bottomless pit. As the world's largest **, the Internet has become more and more widely used, if as the 21st century operators still hold the old-fashioned, follow the rules, then the future peer competition pressure is self-evident. Only by constantly trying and innovating will the enterprise be invincible.

4) Lack of network marketing talents.

Talent is the most important resource in the network economy, and China's small and medium-sized enterprises lack marketing personnel who understand computer and network technology in the process of carrying out network marketing activities, and the vast majority of enterprises do not understand the way of network marketing, and do not know how to use electronic means to improve business operations. In addition, China's small and medium-sized enterprises family management and administrative management dominate, enterprises are unwilling to recruit high-level managers, so that enterprises lack high-level management personnel, resulting in low management level of enterprises, backward management methods.

Most of the network promotion of small and medium-sized enterprises have these problems: single promotion method, eager to require rankings, and chaotic personnel management. In the face of these problems, for small and medium-sized enterprises, there are actually many ways to promote Hunan Yiren network, but they need to formulate plans according to their own needs, have the courage to try, analyze the target group, and choose the method that suits them.

The biggest thing is these points: Is the salesman professional, is there a budget, and are you willing to invest.