How to set up the opportunity word for promotion, and how to log in to the promotion opportunity cen

Word selection: 1. Contact customer service and let them choose, firstly, this is their responsibility, secondly, they are professional, and the words they choose are absolutely comprehensive; Then you can choose the one that is highly targeted to promote;

2. It is best to be the core keyword (such as the core product), and then if it is a regional product or a promotion for a specific region, you can choose some regional words, such as: "Changsha ** hosting".

Settings: 3. Don't choose a wide range of keyword matching, it's best to choose "exact" matching or "phrase + negative", "extensive + negative", which can reduce unnecessary waste and improve conversion rate;

4. For the classification of keywords (promotion unit), it is best to keep the parts of speech and word structure of the words in the same unit, and the length is not too far apart, so as to ensure that the quality of the account is good and conducive to ranking;

Here's how it works:

Second, open the login interface, and then click the "Customer Login" button in the upper right corner to log in.

Under the guidance of Professor Zhu Xinmin, Ph.D. supervisor of the School of Business Administration of Sichuan University, it was completed by 4 undergraduates from the School of Business Administration, Public Administration and Physics. The research team spent four months investigating 156 cases from nearly 30 colleges of Sichuan University since 1998, and finally completed a draft of nearly 100,000 words. Of the 156 cases collected, 8 were successful, 17 were in the initial operational phase and could not be distinguished, and the remaining 131 were complete failures.

Zhou Ling, a fourth-year student in the Faculty of Business Administration, was the leader of the investigation team. Talking about why she chose this topic, Zhou Ling said that the problem of employment difficulties has become more and more prominent in recent years, and the society has been vigorously advocating that undergraduate graduates take the initiative to create employment opportunities, hoping that the survey can help undergraduate graduates start their own businesses.

Lesson of the loser: entrepreneurial blindness is the main reason.

After analyzing 131 failed cases, the survey report concluded that there are three congenital deficiencies in entrepreneurship among undergraduate graduates: lack of experience, lack of resources, and lack of skills. From a deep perspective, the more critical reason for their entrepreneurial failure is the blindness of entrepreneurship.

After investigation, it was found that in the past 10 years, the entrepreneurship of undergraduate graduates of Sichuan University is mainly manifested as: more independent entrepreneurship and less external investment; There is more blind action and less industry experience; There are many fantasies out of thin air, and there is little rational planning; Occasional success, reasonable success, etc., chain operation chain business opportunities chain yellow pages kobei interactive franchise.

Among the 131 cases of failure, 91 cases gave up the business for various reasons at the start-up stage, accounting for the total number of failures. Among them, 72 cases had only the idea of starting a business but did not put it into action, and 19 cases did not have access to seed capital and could not start an operation. In the start-up and operation stage, there were 17 cases in which the start-up failed due to lack of operational experience, and 6 cases of start-up failure due to improper operation.

The number of entrepreneurial cases that failed in the development stage of the enterprise accounted for the total number of entrepreneurship.

Zhu Xinmin's comments: From the perspective of the phased distribution of failure, most entrepreneurs do not understand that the key points of operation that need to be paid close attention to at different stages of entrepreneurship are different, but blindly do things by feeling and work hard with enthusiasm.

There is a keyword recommendation in the promotion background, you can enter the main word of your product or service, and there will be relevant recommended words on it, you can try it; If you are making a certain product, you can add keywords such as regional words or such a certain product**, which is also a good way; If you have more questions, you can hi me;

Keywords are used to capture interested netizens, i.e. your potential customers. Assuming you're a potential customer yourself, try to write every keyword you can think of and include keywords with similar meanings and the same structure in the same promotion unit. The similarity of meaning is to ensure that multiple keywords in the same promotion unit have high relevance to the creative, and the same structure is to ensure that when the wildcard is inserted in the creative to obtain the red, the sentence can be guaranteed to be smooth and achieve better promotion effect.

1.Product words.

The product word can be the general category of the products and services you provide, or it can be a product subcategory, which may be specific to the type, model, brand, etc. of the product.

2.Layman's word.

That is, some colloquial expressions that netizens may use may appear in interrogative sentences and declarative sentences, such as "I want to open a dry cleaner", "Which English training institution is good", "How can I learn English well", etc. The use of this type of search term is generally individual consumers, the purpose of the search may be mainly information acquisition, the degree of attention to the results of commercial promotion is different, the conversion effect and business value brought to you are also different, it is recommended that you try according to your own business characteristics.

3.Regional words.

That is, the combination of the above product words, popular words, etc. and regional names, such as "Beijing French Training Course", "Shanghai City Express", etc. Netizens who search for this type of term have a clearer business intention, generally want to consume locally, and it is recommended that you highlight the geographical convenience of products and services in your creativity.

4.Brand words.

That is, keywords that contain your own brand, such as "", "yes", etc., or some proprietary brand asset names, such as the proprietary technology owned by your business, patent names, etc., but you cannot submit keywords that infringe on the intellectual property rights of others.

5.Crowd-related words.

Netizens don't directly express their need for a product or service, but the search terms express other relevant points of interest that may have a high degree of overlap with your potential customer base. You can present the results of the promotion in front of these potential netizens, attract their attention, and stimulate their desire to buy. For example, netizens who are interested in studying in South Korea and recruiting by Korean companies may have a potential need to learn Korean, and they may also be potential customers of yours.