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It seems that the same question has already been submitted and passed, so let's just post my answer again:
Add ideas one by one, which is in the old system (classic version); Since December 1, 2009, the background has launched a new management system "Phoenix Nest" (professional version), so in the new system are the same promotion unit in the words to add creativity, which has a "wildcard" function, when others search in the foreground, will use the word he searched to automatically replace the corresponding keyword in the idea (wildcard inside), so in the foreground view, or each word has its own creativity, the impact is not great;
So there's no need to add them one by one.
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In search promotion, multiple keywords and multiple creatives can be added to each promotion unit. The correspondence between keywords and ideas is: when the promotion results are displayed, the same keyword can correspond to multiple ideas, and the same idea can also be used by multiple keywords, which is called many-to-many keywords and ideas.
When netizens search for your promotion results, each creative corresponding to the keyword has a chance to be displayed. For the same set of keywords, you can try different product selling points, styles and expressions in different creatives, and use creative reports to compare and evaluate the attractiveness of different creatives to netizens, and continuously optimize the quality of creatives.
If you're adding creative for the first time, start by creating a new campaign and unit.
You can make edits to your saved ideas during the addition process and make changes to them when you view the list of ideas.
If you'd like to add creative to an existing promotional unit, click the "New creative" button in the creative list.
If you're looking to quickly add multiple creatives to different promotion units, you can use the promotion client.
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Add ideas one by one, which is in the old system (classic version); Since December 1, 2009, the background has launched a new management system "Phoenix Nest" (professional version), so in the new system, the first words in the same promotion unit are unified to add creativity, which has an auspicious number of "wildcard" function, when others search in the foreground, will use the word he searched for to automatically replace the corresponding keyword in the idea (wildcard inside), so in the foreground view, or each word has its own creativity, the impact is not great;
So I didn't have to be careful to add them one by one.
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You can choose how you want to present it, and if you prefer, the system will automatically show the idea that it thinks is good, and if you rotate, the probability of the idea will be averaged.
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I heard others say that Jin Sui Tui is very good, you can try it.
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One of the most important ways to optimize your creative is to insert wildcards into your creative to get more red. See How to write more engaging ideas. You can use the creative report to compare, measure, and optimize your ideas.
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I heard others say that Jin Sui Tui is very good, you can try it.
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The flowers are similar every year, and the north wind is howling and the day is the coldest. From today.
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It's better to write 3 to 5 ideas, because keeping bad ideas will affect the quality of the account; If there are more than 3-5 ideas, you can delete the ideas with poor display and click-through rates.
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Oh, setting the long tail is to add up the functional uses of the material to ensure that it is different from others, so as not to spend money in vain.
It means that you lack confidence in life and are looking forward to getting out of the trough. In the past, I dreamed that I lost my teeth and didn't break them, but this time it seems to be broken, and the incongruous dream hints at the opposing and contradictory emotions in your heart.
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Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.
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