Which expert will introduce the meaning of public relations

The term "public relations" is translated from the English "public relations", and Chinese can be translated as "public relations" or "public relations", whether its literal meaning or its actual meaning is basically the same, both refer to the communication and communication relationship between the organization and the public environment.

There are many definitions of public relations. Synthesizing various definitions, we give a definition of public relations: public relations is a management activity in which a social organization uses communication means to form a two-way communication between itself and the public, so that both parties can achieve mutual understanding and mutual adaptation.

This definition reflects that public relations is a communication activity as well as a management function.

Public relations (public relation) refers to a series of first-class activities of an organization to improve the relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. It is intended that a business enterprise must establish good relations with the various internal and external public around it. It is a state in which any business or individual is in some kind of public relations state.

It is also an activity, when a business enterprise or individual consciously and consciously takes measures to improve its public relations status, it is engaged in public relations activities. As part of the portfolio, public relations refers to the management function of assessing the attitudes of the public, identifying the policies and procedures of individuals or organizations that are in line with the public interest, and formulating and implementing various action plans to gain the understanding and acceptance of the public.

Public relations refers to the social science and management art in which social organizations establish good public relations through the means of information dissemination, so that social organizations can have a good environment for social relations and establish a good image.

Public relations is composed of three elements: subject (social organization), object (public), and means (information dissemination).

Basic characteristics of public relations:

Public relations is the interrelationship between an organization and the public.

Public relations is a communication activity.

Public relations is a special management function.

The goal of public relations is to build an image.

Public relations is a long-term strategy and a conscious action.

Public relations refers to the communication and communication relationship between an organization and the public environment.

In the marketing system, public relations is the only tool that a business organization can use to build public trust.

As the division of labor in society becomes more and more detailed, the importance of public relations personnel has increased, and many colleges and universities have established public relations departments to train public relations talents in different fields for the society.

There are many definitions of public relations, which generally refer to the management activities of a social organization that uses communication means to form two-way communication between itself and the relevant public, so that both parties can achieve mutual understanding and mutual adaptation. This definition reflects the fact that public relations is a communication activity as well as a management function.

1. Public relations refers to a series of first-class activities of an organization to improve the relationship with the public, promote the public's awareness, understanding and support of the organization, and achieve the purpose of establishing a good organizational image and promoting the sales of business products. 2. It is intended that social organizations, collectives or individuals must establish good relations with the various internal and external public around them. It is a state in which any entrepreneur or individual is in a state of public relations.

3. It is also an activity, when a business enterprise or individual consciously and consciously takes measures to improve and maintain its own public relations status, it is engaged in public relations activities. 4. As part of the long-term development strategy portfolio of the main body of public relations, the meaning of public relations refers to this management function: to evaluate the attitude of the public, to confirm the policies and procedures of individuals or organizations that are in line with the public interest, to formulate and implement various action plans, to improve the visibility and reputation of the subject, to improve the image, and to strive for the understanding and acceptance of the relevant public.

2. The basic special model of public relations: take the public as the object, take the third degree as the goal, take the communication as the intermediary, take the interests as the code and God bond, take sincerity as the creed, and take the long-term as the square dust and bury the needle.

<>2. The basic characteristics of the public posture and sail relationship: taking the public as the object, taking the three degrees as the goal, taking the communication as the intermediary, taking the interests as the link, taking sincerity as the creed, and taking the long-term as the policy.

Definition of public relations: It is a management activity in which a social organization uses the means of spreading the macro to form a two-way communication between itself and the public, so that the two sides can achieve mutual understanding and mutual adaptation.

Public relations has the following characteristics:

The definition of public relations reflects that public relations is a communication activity and a management function. Public relations refers to a series of first-class activities of an organization to improve the relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting the rapid sale of goods. The original meaning of public relations is that social organizations, collectives or individuals must establish good relations with various internal and external public members around them.

Public relations is a state in which any enterprise or individual is in a state of public relations.