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The café is a unique dining culture in Hong Kong, which originated in Hong Kong in the early 20th century and is the embodiment of the fusion of Chinese and Western food culture. Tea cafes are usually low-priced, fast-food, with a wide variety of dishes, including Western pastries, Chinese meals, teas, and typical breakfast**. Since the 50s of the 20th century, tea cafes have gradually become popular in Hong Kong society and have become one of the cultural symbols of Hong Kong.
The café is a place where customers can enjoy a variety of delicious snacks and is also a gathering place for locals, and most of the people who frequent the café can call it "café people". The way the café operates, the dishes and the cultural values are loved and encouraged by the people of Hong Kong. The development of tea restaurant culture is full of characteristics, but there are still some problems.
Tea restaurants are usually dominated by low-cost fast food, with a single business model, and there are vicious competition situations such as squeezing employees, pursuing rapid operating profits and keeping low prices. At the same time, the indoor environment of the restaurant may not be hygienic enough, and there are also problems such as unclear labeling of dishes. In order to maintain the brand style of tea restaurants and improve the quality and hygiene and safety of dishes, Hong Kong** and the industry have also issued a number of guidelines and regulations to strictly supervise the business premises and food safety of tea restaurants.
In general, the cultural value of tea restaurants and the development of Hong Kong catering are historical and modern.
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Business Methods 1The operation of the tea restaurant can learn from the business mode of fast food restaurants, focusing on food, Western food, fast food, hot and cold drinks in one, and featuring fast production, rich varieties and cheap food. There are not only porridge, noodles, noodles, siumei, lo-mei, soup, exquisite side dishes, fried dough sticks, fried dumplings, pastries and other Chinese foods, but also sandwiches, milk tea, hot drinks, assortments, wine and other Western foods, ** set at 3 yuan to 8 yuan per serving is more appropriate.
Tea can be prepared for more than a dozen kinds. In addition to famous products such as Longjing and Tieguanyin, health teas such as soothing tea and qi-nourishing tea should also be provided; Fruit teas such as lemon tea, apple tea, etc. should also be available here.
2.The design of the café should be simple, with a bright and clean shop hall to attract customers, and a large floor-to-ceiling glass should be installed on the side of the road, so that customers can not only see the bustling street, but also let pedestrians see the elegant and generous shop. The environment and lighting should match the color of the tables and chairs, and there should be a faint warm tone, and then **faint**, which makes people have a warm feeling.
There are some newspapers and magazines in the store, so that customers can sit down and drink a cup of tea and read the newspapers and magazines casually. Compared with fast food restaurants, Chinese will prefer the environment of tea restaurants, after all, there are some cultural traditions.
3.The café can have an open kitchen where customers can see the food in action. All disposable tableware is used, and employees are dressed uniformly, so that they can appear clean and hygienic and customers can eat with confidence.
The café should not only be a place for people to catch up and negotiate business, but also to offer special offers** for the convenience of salarymen and students. Service is also important, as customers come in with a complimentary cup of hot tea to make them feel at home and keep customers coming back for more.
Consumption Tip 1 At noon, each tea restaurant provides a business lunch, which generally includes a drink or soup, a meal or noodles, side dishes, salads or fruits. Between more than ten yuan and more than twenty yuan, the variety is diverse, the amount of dishes is rich and affordable.
2 Non-dining time you can choose the hot and cold drinks provided by the tea restaurant, coffee, all kinds of tea, on-site juice, milk tea, etc., to check whether the tea restaurant is authentic, you can start with the drink, the coffee should be freshly ground, the drink should be freshly prepared, the raw materials should be fresh, the production should be skillful, and of course, the most important thing is that the taste should be delicate. At the same time, it is very "punctual" with a small sandwich or a small Chinese and Western snack.
3 Although the tea restaurant is not as big as the big restaurant, it also has its own special dishes, such as Cantonese and Hong Kong stir-fry, flavored fried rice, noodles, and dim sum, which are delicate and small.
The total investment in investment planning is controlled at about 100,000 yuan, including: store rent of 20,000 yuan (about 100 square meters); The decoration is elegant and modern (about 30,000 yuan); tea sets and other equipment (tables, chairs, air conditioners, stereos) 20,000 yuan; 20,000 yuan for all kinds of tea, food and fruits.
Benefit analysis tea restaurant operates 14 hours a day, receives 100 guests on average per day, consumes 15 yuan per person, has a daily turnover of 1,500 yuan, calculates a net profit of 50, a daily profit of 750 yuan, a monthly profit of more than 20,000 yuan, recovers costs in half a year, and makes an annual profit of 100,000 yuan.
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China tea restaurant series market analysis report.
Directory. Chapter 1 Overview of Restaurant Series Products.
Section 1 Product Definition, Performance and Application Characteristics.
Section 2 Development History.
Chapter 2 Analysis of the environment of the restaurant series industry.
Section 1 Analysis of China's Economic Development Environment.
Section 2: Industry-related policies, regulations, and standards.
Chapter 3 Analysis of the upstream and downstream industrial chains of the restaurant series industry.
Section 1 Analysis of the development status of the upstream industry.
Section 2 Analysis of the development of downstream industries.
Chapter 4 Analysis of the development trend of restaurant series technology and technology.
Section 1 Product technology development status.
Section 2 Product process characteristics or processes.
Section 3 Analysis of the future development trend of domestic and foreign technologies.
Chapter 5 Overview of the domestic market of restaurant series.
Section 1 Analysis of the current situation of the restaurant series market and **.
Section 2 Output analysis of restaurant series products and **.
Section 3 Market demand analysis and ** of restaurant series.
Section 4 Analysis of the consumption status of restaurant series and **.
Section 5 Trend Analysis of Restaurant Series**.
Section 6 Analysis of the import and export value of restaurant series.
Chapter 6 Introduction to the main manufacturers and distributors of the restaurant series.
Section 1 Introduction of major domestic manufacturers.
Section 2 Introduction of major domestic distributors.
Section 3 Overview of Foreign Producers and Importers.
Chapter 7 Analysis of domestic projects under construction and competitor trends of restaurant series.
Section 1 Trends of Major Domestic Competitors.
Section 2 Analysis of projects to be built in China.
Chapter 8 Analysis of Foreign Markets for Restaurant Series.
Section 1 Overview.
Section 2 Market Overview of Major Countries in Asia.
Section 3 Market Overview of Major Countries in Europe.
Section 4 Market Overview of Major Countries in the Americas Region.
Chapter 9 Analysis of the Future Development of the Restaurant Series Industry** and Investment Prospects.
Section 1 Current Problems in the Industry.
Section 2 Analysis of the future development of the industry.
Section 3 Analysis of Industry Investment Prospects.
Chapter 10 Investment Risks and Preventive Measures in the Restaurant Series Industry.
Section 1: Policy Risks.
Section 2: Technical Risks.
Section 3 Market Risks.
Section 4 Financial Risks.
Section 5: Operational and Management Risks.
Section 6: Preventive Measures.
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